The LeanScaper Podcast

The LeanScaper Podcast is where serious landscape leaders go to grow. If you want new school systems for an old school industry, expertly crafted interviews with world class experts, endless inspiration you’ve come to the right place. Hosted by Benji Carlson and Mark Bradley. New Episodes release every Monday, on every platform.

Last refreshed: August 22nd, 2025 at 12:34 PM ⓘ

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Episodes

The Inner Fight: Why Mindset Beats Tactics Every Time w/ Tom Reber

To come to our Financial Intensive Workshop in Dallas ON US click here Sometimes it’s not your systems holding you back, but your mindset. In this episode, Benji sits down with Tom Reber - Marine Corps veteran, business coach, speaker and founder of The Contractor Fight - to unpack the real work contractors need to do: winning the inner fight. You’ll learn: • Why fear is the #1 limiter of growth - and how to beat it • The daily habits top contractors use to stay sharp and focused • How to lead p...

Aug 19, 2025•47 min•Ep. 9

Is Your Landscaping Business Ready For Agentic AI? w/ Mark Bradley

To come to our Financial Intensive Workshop in Dallas ON US click here On Thursday July 24th, LeanScaper’s Founder Mark Bradley unveiled LeanScaper.ai , the first and only AI platform built for landscapers and their teams. Lana, the chat agent inside LeanScaper.AI, which you’ll see demonstrated in this video is available to you now for free. Just click here to create an account in less than one minute. In this groundbreaking keynote from the Lawn and Landscape Technology Conference, Mark shares ...

Aug 12, 2025•46 min•Ep. 8

Why Most Contractor Sales Teams Fail (And How to Fix Yours in 2025) w/ Ryan Groth

To come to our Financial Intensive Workshop in Dallas ON US click here The era of order-taking is over and if your sales team is still sitting around waiting for the phone to ring, you’re in trouble. In this episode, Benji sits down with Ryan Groth, CEO of Sales Transformation Group, to unpack what today’s high-performance contractor sales orgs actually look like and how you can build one from scratch. You’ll learn: • Why “sales culture” is your biggest lever in today’s market • How to future-pr...

Aug 05, 2025•53 min•Ep. 7

SEO Has Changed: Here’s How to Stay Visible in the Age of AI w/ Devon Hayes

To come to our Financial Intensive Workshop in Dallas ON US click here SEO isn’t what it used to be and if your marketing agency is still chasing backlinks and blog posts, you’re falling behind. In this episode, Benji talks with Devon Hayes, co-founder of Elevation Marketing, about how AI and large language models have transformed search and what landscaping business owners must do to stay visible and competitive. You’ll learn: • Why your brand is now the biggest factor in Google rankings • What...

Jul 29, 2025•49 min•Ep. 6

Elephant Hunting: How to Land and Keep Big Clients w/ Steve Wheatcroft

To come to our Financial Intensive Workshop in Dallas ON US click here You don’t scale a landscape company past $30M without learning how to hunt elephants and survive the feast. In this episode, we sit down with Steve Wheatcroft, founder of ULS and now a LeanScaper advisor, to unpack the high-stakes game of enterprise sales in landscaping. From university project to $100M powerhouse, Steve built ULS by mastering the art of landing massive municipal, institutional, and retail contracts and livin...

Jul 22, 2025•53 min•Ep. 5

Your Business Is a Waste Factory, Lean Fixes That w/ Tom Hughes

To come to our Financial Intensive Workshop in Dallas ON US click here What does “Lean” really mean - and why should every landscaper care? In this episode, Benji sits down with Tom Hughes to unpack the origins of Lean thinking, straight from Toyota’s post-WWII survival mode to today’s jobsite inefficiencies. You’ll learn: -Why Lean was born from desperation, not inspiration -The 7+2 types of waste every business leader should be targeting -How landscapers lose time (and money) without realizing...

Jul 16, 2025•1 hr 5 min•Ep. 4

Landscaping Needs More Female Leaders. Here’s How. w/ Ellen Rohr

To come to our Financial Intensive Workshop in Dallas ON US click here Ellen Rohr is one of the most respected women in the trades. As President of Zoom Drain and author of multiple best-selling books, she’s coached thousands of business owners toward profitability, purpose, and personal growth. In this episode, Ellen opens up about: • How she overcame her fear of numbers, mastered financial literacy, and used bookkeeping to transform her life • The hard truth about trying to “change” your partn...

Jul 11, 2025•1 hr 7 min•Ep. 3

Unlock Endless Customers With These 4 Shifts w/ Marcus Sheridan

To come to our Financial Intensive Workshop in Dallas ON US click here Best-selling author and marketing powerhouse Marcus Sheridan joins Benji to reveal why trust - not tactics - is the real secret to sales growth. From breaking down the “trust deficit” to why most landscapers lose the sale before the call, this episode is a roadmap to building a brand buyers believe in. Learn how to: • Win the 80% of the sales journey that happens before the first contact • Future proof your sales process for ...

Jul 10, 2025•1 hr 2 min•Ep. 2

What is LeanScaper? w/ Mark Bradley

To come to our Financial Intensive Workshop in Dallas ON US click here After selling LMN for over $250 million, Mark Bradley could’ve walked away. But instead, he launched LeanScaper - with a mission to build a better future for every tradesperson in the green industry. In this powerful debut episode, Mark gets brutally honest about burnout, the mistakes that nearly cost him everything, and why the trades deserve more than low wages and broken systems. 🔍 Highlights: • Why most landscapers are s...

Jul 09, 2025•1 hr 2 min•Ep. 1

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