Inside the Winter Travel Industry with Dan Sherman of Ski.com

In this episode of The Layover, host and EVP of Partnerships at LOST iN, Dylan Conroy, hits the slopes with Dan Sherman, Chief Marketing Officer at Ski.com — the leading platform for planning and booking unforgettable mountain getaways.

Together, they carve through the evolution of ski travel, unpack how data, content, and community are transforming the way people discover and experience winter destinations, and explore the challenges of marketing adventure in a rapidly changing digital landscape. Dan shares the behind-the-scenes strategy that keeps Ski.com at the forefront of mountain tourism and offers a glimpse into the future of alpine experiences — from personalized itineraries to sustainable snow sports.

Whether you’re a seasoned skier or an armchair adventurer, this episode offers a fresh look at the culture, business, and passion driving the snow travel industry.