Today my guest is Sarah Allen. Sarah is the partner account manager for Ruby Receptionists - the same company that is a sponsor for this podcast and has been for many, many years. In terms of full disclosure, I was a client of Ruby long before I started the podcast, and so it was a natural connection there when they agreed to become a sponsor and have been from near the beginning of this podcast. But Ruby has evolved over the years. And they recently really went through a management shake-up and...
May 01, 2023•44 min•Season 1Ep. 365
Today, my guest is Susan Harrow. Susan is a public relations (PR) expert, who has been in the business for quite some time and was affectionately known as the go-to girl for Oprah. She has a very popular website with a lot of information on it at prsecrets.com . I wanted to have Susan on to talk about just how to think about a law firm, in terms of public relations, with the very media outlets that are in existence today, including social media, and how to align your message with what the media ...
Apr 24, 2023•46 min•Season 1Ep. 364
Today, my guest is Elizabeth Franklin-Best. Elizabeth is an attorney in Columbia, South Carolina, who focuses pretty much exclusively on appellate work. In this episode, you're going to hear how ignorant I am part of appellate work, and Elizabeth is going to help educate me first, and, hopefully, you as well as to what this involves and how an appellate practice focuses primarily on federal appeals, as well as some state appeals there in South Carolina where she lives. We also talk about how tha...
Apr 17, 2023•40 min•Season 1Ep. 363
Today, my guest is Richard Sullivan. Richard heads up a very successful family law practice in Orange County, California, and he's been doing so now for the better part of 40 years. He has a tremendous perspective on how things in the legal space have changed over the course of time. He also comes from a very small town in Missouri. So you can imagine how his experience in small-town America, and then getting transplanted to Southern California, how that might also influence and impact his pract...
Apr 10, 2023•39 min•Season 1Ep. 362
Jeff Gamet is a TextExpander Evangelist (yep, that’s his real title) from Smile, who are, as you might have guessed, the creators of TextExpander. I’ve been using TextExpander for a very long time, before I even became a lawyer, and it’s one of the first applications I install on any new device I get. If you’re not familiar, TextExpander is an application that lets you insert “snippets” of text (or graphics), removing the tedium of typing things over and over again while assuring important infor...
Apr 03, 2023•50 min•Season 1Ep. 361
This is a classic rerun of my interview with Henry Gereis. Today, my guest is Henry Gereis, and Henry is a criminal defense attorney near Bakersfield, CA who has an interesting journey, having transitioned from family law, ultimately into doing criminal defense work. It's an interesting story about how he attributes a lot of the success that he's had to the fact that he's a huge fan of Kobe Bryant and learned a lot from Kobe and how Kobe approached his life in terms of being prepared and underst...
Mar 27, 2023•33 min•Season 1Ep. 360
Today, my guest is Sarah Tetlow. Sarah is the founder and CEO of a company called Firm Focus. What Firm Focus does is it works with attorneys and law firms to improve a variety of things such as their productivity, ridding themselves of the art of procrastination and helping them delegate, she has a complete system for how to manage your email inbox, and a variety of those kinds of productivity enhancements that will allow you to become more efficient and more effective as an attorney and as a b...
Mar 20, 2023•48 min•Season 1Ep. 359
Today, I am excited to welcome back Christy Zlatkus, founder of Z Family Law, to the show! Since the last time she was on the podcast, she has rebranded her law firm with a clear focus on creating consistent branding across every sensory aspect and social media platform. Christy talks to us about what that experience was like, what it means to really be client focused, and her unique approach to her rebrand. In this episode, Neil and Christy discuss: Being a partner in your client’s change. Crea...
Mar 13, 2023•44 min•Season 1Ep. 358
This is a classic rerun of my episode with Greg Garman. Greg Garman is CEO and founder of LAWCLERK, a company that provides outsourcing of legal services, specifically freelance attorneys, to either hire or offer your services. It’s an incredibly useful platform for people on both sides of the fence. We talk about how the platform has evolved from its original mission to now providing the support many small firms need to grow. Resources: Website: www.lawclerk.legal Podcast: The Successful Busine...
Mar 06, 2023•47 min•Season 1Ep. 357
In today’s episode, recorded on the 7th year anniversary of the podcast, I talk to Kelsey Shumway. Kelsey is the Director of Sales and Strategy at Repurpose House. And as you're going to hear, she is an expert on how to repurpose marketing content, whether it be video or audio, and getting the bigger bang for your buck, so to speak, across social media channels, and ultimately driving more clients to your front door, and who doesn't need more clients knocking on their front door. It’s a great ep...
Feb 27, 2023•36 min•Season 1Ep. 356
This is a classic rerun of my episode with Mike Kim. Mike Kim is a brand strategist for business thought leaders, coaches, authors, and anyone who wants to create impact with their ideas and get their message heard. He’s given a TED Talk and been featured on PBS, CNN, Fox, and more. He’s also the author of You Are The Brand . Attorneys tend to struggle with brand-building, especially solo or small firm practitioners who don’t have the money to spend on an advertising agency or brand manager. He’...
Feb 13, 2023•48 min•Season 1Ep. 355
Today, my guest is Mathew Kerbis. Mathew is an attorney in downtown Chicago, and he recently went solo out after spending some time in the litigation world in a bigger law firm. He has launched his solo practice based entirely on the subscription model. What's really interesting about his approach is that he has envisioned a provision of legal services in much the same way as say a gym would provide services to their members with a base fee, and then extras added on, so to speak. I'll let him ex...
Feb 06, 2023•44 min•Season 1Ep. 354
My guest on this episode is my good friend Jordan Ostroff. Jordan is an attorney down in Orlando, Florida. He is also the owner and creator of a legal marketing company called LegalEase. Today, I asked him on the show to specifically talk about a topic that I see come up over and over again on all the social media channels and in all the blogs that I pay attention to: the role and use of artificial intelligence in the legal marketplace, and how something called ChatGPT is taking off and is being...
Jan 30, 2023•42 min•Season 1Ep. 353
Today, my guest is Miriam Airington-Fisher. And Miriam is a law firm owner in the Richmond, Virginia area, who quite humbling to me, has been a longtime listener of The Law Entrepreneur and credits the program for helping her shape her practice as she was starting out as a solo practitioner in the criminal defense world, while trying to raise initially one and now three children at the same time. We talk about that journey, how convoluted and complex that journey can be for working moms, and how...
Jan 23, 2023•46 min•Season 1Ep. 352
Today, my guest is Shanice Miller. Shanice is the owner of The Taskly Group, and they set up your business systems, so you don't have to. It's a really interesting model, because we hear attorneys say all the time that they need to systematize, but don't have the time to do that. Well, her company is tasked with doing just that. They come in, interview you, and go through the workflow. They then find out what needs improvement, they design how to do that, and then they implement the systems for ...
Jan 16, 2023•38 min•Season 1Ep. 351
Today, my guest is Dan Russell. Dan is a marketing expert who owns his own marketing firm and did a lot of workshops to help convey strategies and principles regarding marketing. What I really liked about his approach is that it’s based on neuroscience; he did the hard work of diving into the science behind why things work from a marketing perspective, and then took those findings, scientific findings, and created the principles and approaches to marketing that capitalized on those findings. So ...
Jan 09, 2023•45 min•Season 1Ep. 350
Today, my guest is James Grant. James is the co-founder of Georgia Trial Attorneys, a pretty sizable law practice just outside of Atlanta that focuses on personal injury, but their firm is exclusively devoted to litigating personal injury cases. And so their referral partners, are other law firms that are doing the pre-litigation work, who aren't able, for whatever reason, to resolve the case and have to put the matter into suit. That's what James’ firm does and they're very successful at it. We...
Jan 02, 2023•45 min•Season 1Ep. 349
Today, my guest is Shane McClelland. Shane is a personal injury attorney in Katy, Texas, and Shane recently transitioned to a solo practice. He was in a partnership with some other attorneys before that, and before that big law. We talk about where he is as a solo practitioner and what he's learned along the way. Some of those are lessons that all of us could benefit from, especially in this highly-competitive area of personal industry in a highly-competitive region of the country. It's one of t...
Dec 26, 2022•31 min•Season 1Ep. 348
Today my guest is Joe Musso, a lawyer who has practiced for 25 years in nursing home abuse law. Now, we don't often times talk about the substantive aspects of the legal profession on this podcast. But I have to say, I honestly believe that Joe is the first person in 347 episodes that I know of that practices exclusively nursing home abuse. We dive a little bit into what makes it different and challenging, as well as rewarding. Joe has also been mentoring attorneys, literally all of his legal pr...
Dec 19, 2022•37 min•Season 1Ep. 347
Today, my guest is Maddy Osman. She is the founder and creator of The Blogsmith, which is a company that, as the name might imply, focuses on creating data-driven content typically for businesses in the B2B world. She's also done work for some larger-scale personal injury attorneys and has written a book called Writing for Humans and Robots, The New Rules of Content Style, and I think we, as attorneys, gravitate towards content marketing, because it’s something that we understand. What the book ...
Dec 12, 2022•37 min•Season 1Ep. 346
Today my guest is Jaclyn Foster. She is the owner and head of something Del.Trust Legal Recruiting and Staffing. They provide a complete staffing solution ranging from virtual paralegal support to actual recruiting for full-time legal positions at your firm. I talk to Jaclyn about how she arrived at this approach to staffing for law firms and why she focused on law firms as opposed to other businesses. Our conversation is insightful and, hopefully, there's a solution there that you might find us...
Dec 05, 2022•29 min•Season 1Ep. 345
It is with great pleasure that I have Davina Frederick in the program today. She is the host of the fabulously popular podcast called The Wealthy Woman Lawyer, and the title describes exactly what the podcast is all about. She is an attorney herself and is a coach to many solo and small firm practitioners who are looking to grow their practice. So she's a perfect fit for the law entrepreneur. We have a great conversation today, and I think you’ll enjoy it too. In this episode, Neil and Davina di...
Nov 28, 2022•48 min•Season 1Ep. 344
This is a classic rerun of my episode with Erin Gerstenznag. Erin Gerstenznag is a technology wizard and a solo criminal defense practitioner, and today she shares how she uses technology to leverage her offerings as a criminal defense attorney. We’ll learn how to use technology to gain efficiency and proficiency in a solo practice, including Erin’s robust and well-thought-out client intake process, which covers everything from the initial phone call to the start of a legal matter. Resources: Le...
Nov 21, 2022•40 min•Season 1Ep. 343
This is a classic rerun of my episode with Nakia Gray. Nakia Gray has an interesting tactic for marketing: She uses an online summit to promote her law practice and build her mailing list. She’s the perfect person to speak to on this subject, as her practice is a virtual practice that addresses the legal needs of entrepreneurs. She also has a coaching business that helps attorneys brand their firm and practice. All of these come together with the development of her legal summit that appeals to a...
Nov 14, 2022•43 min•Season 1Ep. 342
My guest today is Randa Prendergast. Randa is the Attorney Whisperer. She runs a paralegal and legal administrative support service out of Columbus, Ohio called Mrs. June Legal. We talk a great deal about how attorneys can leverage a company such as Randa’s, to really gain a handle on growing their practice and expanding the reach of their law firm. In this episode, Neil and Randa discuss: Having an excellent support staff to have a successful law firm. Recruiting and retaining enthusiastic, com...
Nov 07, 2022•36 min•Season 1Ep. 341
Today’s guest is Brian LaBovick. Brian started his legal career in the prosecutor’s office and has since gone on to start his own firm (along with several other businesses and non-profit organizations) which has grown to 15 lawyers and 80 employees. One of the reasons why I had to have him on the show, is because he hasn't forgotten how he made the progress from working out of the backseat of his car, so to speak, to where he is now. And he shares freely his advice and his experiences. I think y...
Oct 31, 2022•48 min•Season 1Ep. 340
Today, my guest is Wendy Witt. Wendy is an attorney, starting another new law firm in the estate planning area, but she's also well known as a law business practice development coach. There are a couple of amazing things that Wendy does in terms of the branding of her coaching practice, and the leveling of services that she offers. I think it's really interesting and is not, frankly, done by a lot of coaches. This makes her unique and really accessible to solo and small firm practitioners, parti...
Oct 24, 2022•43 min•Season 1Ep. 339
This is a classic re-run of my episode with Geoff Woods. Geoff Woods was the host of a very popular podcast called The Mentee, and he has now moved on to be the host of a new podcast called The ONE Thing, which has been extremely successful. Geoff was my first business coach who helped me develop not only my law practice but this podcast as well. He is the vice president of The ONE Thing, a company created by Gary Keller and Jay Papasan, the authors of the book of the same title. There is a weal...
Oct 17, 2022•51 min•Season 1Ep. 338
Today, my guest is Owen McGrann. Owen is a fellow solo practitioner, a small firm owner (in fact he owns two small firms), and a fellow guitarist. We will shed some light on how we view the practice of law, how it relates to our clients, and other issues, for those of you who are still struggling with trying to understand where that fits in in your practice. In this episode, Neil and Owen discuss: Building a law firm (and then a second law firm). Understanding what sales really is. Moving away f...
Oct 10, 2022•43 min•Season 1Ep. 337
This is a classic re-run of my episode with Molly McGrath. Molly McGrath is the CEO and founder of Hiring & Empowering Solutions, a company that takes a very unique approach to answering two of the most critical questions that I hear most frequently from solo and small firm practitioners: How do I go about hiring staff and how do I train my staff to best support my organization? Molly has a unique take on outsourcing that I think will be invaluable to solo and small firm attorneys who want t...
Oct 03, 2022•46 min•Season 1Ep. 336
