The Launch Plan Podcast - podcast cover

The Launch Plan Podcast

Karthik Vijayakumarkartvee.substack.com
The podcast is all about online product launches for creators, small business owners, and entrepreneurs. On the show, we discuss and deconstruct online product launches with guests that are launching online courses, podcasts, masterminds, coaching, and all kinds of services from copywriting to fashion. The podcast comes out in seasons with each season focused on a specific topic. In Season 1 of the podcast we focus on online courses, diving into topics like cohort-based courses, email marketing, audience segmentation, creating irresistible offers, pricing strategies, traffic generation, mindset, course video creation, and more. You'll learn about launching businesses from scratch, growing your business, and scaling your product or service business. Every episode is accompanied with worksheets, transcripts, and you don't want to miss this. Hit the Follow button and get ready to level-up your launches. To continue the conversation, download the two-part ebook "Thirty Minute Launch". Use the first part of the ebook to pick a market, define your audience, and define your product or service. In the second part of the book, you'll find nuggets from every episode on The Launch Plan podcast. As a bonus, the ebook also gives you access to our customizable Podcast Launch Plan tool, go to designyourthinking.com/launch.

kartvee.substack.com
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Episodes

How Can You Sell When All Clients Want Is To Be Safe (And Do It In Five Steps) - Part 2

Struggling to sell your info products? One of the biggest reasons why many solopreneurs don't sell enough is because they hit a wall. They think that it's hard to sell (or that their products are not good enough). Many creators give up. The wall feels overwhelming. But the wall is not made of concrete. You can break the wall (If you know how). Because the wall is made up of exactly what we discussed in the previous episode -- the four-letter F-Word, and if you understand this, you can dismantle ...

Dec 17, 202225 min

The Secret F-Word Why Clients Don’t Buy Your Products (And How to Sell More) - Part 1

Why do clients NOT buy? Clients, like all humans, are predictably irrational. That's something we know, thanks to Dan Ariely. But why do we chase them away? Well, chasing clients away sounds more irrational than them not buying. But why will business owners chase away clients? We want clients to come and buy our products and services. That's why we sell them on our websites. Yet, we shoo them away when they come. No way! I don't chase away my clients. I do everything so that I can keep their att...

Nov 27, 202223 min
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