Struggling to sell your info products? One of the biggest reasons why many solopreneurs don't sell enough is because they hit a wall. They think that it's hard to sell (or that their products are not good enough). Many creators give up. The wall feels overwhelming. But the wall is not made of concrete. You can break the wall (If you know how). Because the wall is made up of exactly what we discussed in the previous episode -- the four-letter F-Word, and if you understand this, you can dismantle ...
Dec 17, 2022•25 min
Why do clients NOT buy? Clients, like all humans, are predictably irrational. That's something we know, thanks to Dan Ariely. But why do we chase them away? Well, chasing clients away sounds more irrational than them not buying. But why will business owners chase away clients? We want clients to come and buy our products and services. That's why we sell them on our websites. Yet, we shoo them away when they come. No way! I don't chase away my clients. I do everything so that I can keep their att...
Nov 27, 2022•23 min
Have you ever wondered why some YouTube Ads work (and many don't)? The holiday season is closing in, and every business wants to make the most of it. Facebook and YouTube are littered with Ads. You want to make the most of this season as a course creator, freelancer, or infopreneur. Somewhere in the corner of your mind, you are asking yourself this question: Should I run ads on YouTube and scale my course sales? And in no time, you are filled with an avalanche of questions. What kind of ad shoul...
Nov 18, 2022•40 min
How many times have you bought something that’s not on your shopping list? That lipstick or that sneaker that you bought last week. Perhaps it was a chocolate that you snagged while standing in the queue to buy groceries. Or maybe it's something else you bought. Apparently, impulse buying accounts for between 40 and 80% of purchases. But that's what humans do. We are emotional beings. We tend to do a lot emotionally and later justify rationally. I’m sure you have a reason why you purchased that ...
Nov 12, 2022•26 min
Why do clients buy? The biggest question on any entrepreneur's mind is this. What makes people buy? The answer is pretty straight forward today, as opposed to a few years back. They buy something to fix a problem. Even iPhone buyers but their expensive Apple gadgets to fix problems. Sometimes the problem could be a functional one (like, "safe from spam ware"), a personal one, or a social one (like, "feel good when I'm with my peers"). Can you scan your clients' brains? If you are creating an onl...
Nov 06, 2022•23 min
Are you trying to sell products or services? For a long time, people who sold were considered cheaters and swindlers. These were the time when men went around on horsebacks and carriages from one town to another selling "stuff." The only goal these people had was to make money. This trend continued in the 20th century with newspaper ads. From big, attention grabbing headlines to sell cures to esoteric diseases to "stuff" people never had head, people focused a lot on "selling." And then one day ...
Oct 22, 2022•24 min
Do you have an online business, podcast, or a blog? You have a website that you are proud of. And you invest your time and money into making it even better. You put in a lot of effort in creating content. There are opt-in forms that collect leads that power your business. There is much going on with running an online business or creating content with a blog or a podcast. And the last thing you want is mail from an attorney or a lawyer. People are waiting to eat you up. Running an online business...
Oct 14, 2022•37 min
Are your Optin Pages converting enough? Optin pages are the lifeblood of businesses. Okay, I agree traffic is king. But how does that matte if the sentries don't open the gates to the castle? The highway is bustling with traffic. But if you don't have proper exits and giant signboards to your megastore, your store is a haunted place. You ain't gonna make sales. There's no history of a business that survived with window shoppers. If your email list is filled with squatters then you don't have lea...
Oct 07, 2022•12 min
Is podcast guesting on your to-do list? Maybe you have already given it a try. As business owners, we are always in the look out for ways to get more customers. You have some of the best products or services, and you just want more of the right people to look at your wares. A greater exposure entails a greater chance of making more sales and more clients. And you tried podcast guesting. You started pitching podcasts, but you don't hear back. Don't do it the wrong way. When I first started doing ...
Sep 30, 2022•39 min
Is your podcast guesting strategy not working? Podcast guesting is one of the most effective strategies to generate leads and build a brand. Depending on the podcast, this strategy can help you generate short term leads and benefit from the long tail too. If you've not had a great experience so far, this episode is for you. Generating leads as a podcast guest is not just about the quantity. This is more a quality game. If you don't have a solid plan with your content, podcast guesting can soon t...
Sep 23, 2022•20 min
Do you want to attract unlimited leads as a podcast guest? Small business owners and solopreneurs oftentimes run their businesses with limited resources. Be it traffic, lead generation, marketing funnels, or sales, you do it all yourself. But if podcast guesting is one of the strategies you've used to build your brand and grow your audience, you have probably encountered a challenge. You don't get enough engagement or leads as a podcast guest. Have you ever felt like podcast guesting is not work...
Sep 16, 2022•15 min
Do you want to start a podcast for business? If you are a small business owner or solopreneur that's interested in podcasting, read this carefully. It could be that you already have a podcast, or maybe you are thinking of starting a podcast for business. You like podcasting and you are interested in using it to grow your business. You should stop thinking of creating a random show. Instead, you need to ask the hard questions upfront. Who is this show for? How will it align with my business? How ...
Sep 10, 2022•16 min
Do you want to start a podcast? You perhaps know that there are over 5.2 million podcasts today. Yet you want to start a podcast. You have decided to put in the work to do what it takes to start a podcast. Perhaps that what got you here. Or maybe you've been listening to this podcast and decided to start a podcast for your business, just like we do here. But you worry about not getting enough downloads or listeners. Or is that the right way to measure your podcast? Just because everyone talks ab...
Sep 02, 2022•26 min
Do you struggle sending emails that get responses? Businesses need leads. But if you just focus on lead generation, you can end up with a heap of useless email addresses or phone numbers. It's not just about leads. You need high-quality leads. Your need people that are highly likely to do business with you. But how do you find high-quality leads? Find people in the market. Traditionally when you have to sell or buy something, you go to the market. People you find in the market are there to do bu...
Aug 26, 2022•18 min
Are you struggling with traffic or customers? Leads and clients are the lifeline of a business. When you have enough of them, you are good. And when there is a consistent flow of leads and clients, your business is healthy. But where do you get leads from in the first place? You need traffic . For an offline business, we use the term footfall . What if you don't have enough traffic or footfall? Borrow traffic from someone else. It can sound crazy. But imagine this. Your friend has a business tha...
Aug 18, 2022•33 min
Are your lead magnets working well? Lead magnets are the reason why people get on to your email list. Businesses of all sizes have used lead magnets as an entry point for newer clients. At least, that's what they hope to see. Leads in, clients out. But does it work well in your business? Or, are your lead magnets being ignored by your website visitors? Maybe you are having the opposite problem - too many people download your lead magnets but not converting to clients. Are you having a list of bu...
Aug 11, 2022•22 min
Are you giving your clients what they want? Businesses of all sizes put out tiny magnets to attract the right clients. But magnets attract only iron filings. Your clients are not iron filings. They are gold. And magnets don't attract gold. Yet, businesses have wasted priceless resources creating resources that attract the wrong clients. If you have created lead magnets and yet struggled attracting the right clients, this episode is for you. Six elements are all you need. Small businesses and sol...
Aug 04, 2022•23 min
What is the cost of not nailing your message? Millions, if not billions, if you're a big business. If you're a small business like ours, it could be devastating. That's because the wrong message doesn't just hurt a small business but kills it. Because the price you pay is not just losing new clients but finding and managing the wrong clients. Not nailing your message can lead to a swelling email list of "squatters," managing disgruntled clients, and spending more time processing returns, and the...
Jul 28, 2022•29 min
How well do you understand your market? How much time did it take for you to get a grasp of your market? In this episode of The Launch Plan podcast, we help you understand your market FAST without having to do extensive market research. We don't intend to suggest you skip market research completely. But if you are a solopreneur or small business, the chances are that you don't have the resources to do expansive market research. To understand your market fast, you need to be clear what you're loo...
Jul 20, 2022•24 min
Have you been struggling with your marketing? You've learned about the different marketing frameworks, looked at marketing case studies from big and small companies. Maybe you even think that your marketing plan is good enough. Even if none of these resonate with you, answer one question - do you want to make more sales? If your answers to any of the above questions is a YES, this episode is for you. Because in this episode, you'll learn a framework that will help you fix your marketing plan (if...
Jul 20, 2022•14 min
On The Launch Plan podcast, we help solopreneurs, small businesses, and creators launch successful online courses, memberships, and other info products. How? It turns out that ‘quitting the hamster wheel’ was wrong. You see it was never about the wheel (or getting off of it). It was always about the hamster. A cute little hamster running inside a wheel is unforgettable. And if these rodents could see anything beyond the wheel, they would surely jump off it. But they don’t. Why? Hamsters can’t se...
Jul 20, 2022•8 min
Businesses have changed so much over the years, back in the 19th and 20th centuries, it took a village to start a business. The 21st century has been a lot different today. All it takes is a computer connected to the internet. Well, that statement can put me in trouble because you'll say, hey, the computer and the internet are just the tools and you're right. That's why we decided to make this the topic for today's episode - how can you start a profitable business online with just a computer, th...
Nov 18, 2021•42 min
How to create effective and engaging online courses? That's our focus today in this episode of The Launch Plan. When I was a kid going to school, I remember my mother sitting down with me every evening, asking me to recollect everything I learned that day. It was fun. But hardly did I know that it was a part of the learning process. I never imagined that one day I would be talking about this on a podcast. But here we are doing just that in the context of learning how to make our online courses m...
Nov 11, 2021•50 min
In this episode of The Launch Plan, we will learn how our guest expanded her physical business by creating online courses. Do you have a physical business? Maybe you are a crafter, or you make handmade toys or run a food business. Can you leverage the power of the internet to expand our business? Specifically, can you create online courses to grow your business? We have someone with us that decided to add an online element to her existing sewing business by teaching courses online. In this episo...
Nov 03, 2021•37 min
No matter how good your online courses or info products are, if your business is not backed by a strong set of values and purpose, the party may not last long. In the sixth episode of The Launch Plan podcast, we focus on helping you create a purpose driven business. You started a business online. You teach online through courses and other info products. And now it's time for you to make a decision. Perhaps it's about a partnership. Maybe it's about how much you want to teach in a certain course....
Oct 27, 2021•38 min
In the fifth episode of The Launch Plan podcast, we continue the lead generation trail from the previous episode with how to use quizzes for lead segmentation and course retention. What happens when you have a lead? How can you learn more about your leads? How do use that intelligence to create new courses or other info products? How can you use quizzes to help you with segmenting your leads and how can you use quizzes to improve course retention and completion? These are what we discuss inside ...
Oct 20, 2021•42 min
In the fourth episode of The Launch Plan podcast, we're exploring a topic that many entrepreneurs struggle with - Email Autoresponders. What is a good email? What if people unsubscribe? How to create email autoresponders such that you don't have to send emails every week? What is a good lead magnet to get people to opt-in to my email list? These are what we discuss inside this episode specifically for online course creators. A popular advice you will receive from every experienced entrepreneur o...
Oct 14, 2021•47 min
In the second episode of The Launch Plan podcast, we're exploring a topic that's become even more popular in the recent times - Community Building. What are communities? Are your 1000 True Fans your community? Is the converse true? How to NOT build a community right? What are the three things you MUST have in a community you create? These are what we discuss inside this episode. A popular advice is to create a community with the best interests of your community in mind. And another one is to fin...
Oct 06, 2021•34 min
We're excited to be back with the second episode of the series where we are discussing online course launches. Today. We're going to explore a topic that's been talked about so much in the interwebs irresistible offers. Essentially. When you make an offer to your prospective customer, our client, that they cannot say no to it's termed irresistible. But what makes these offers irresistible, how to create irresistible offers for online courses and how do you create irresistible offers on online co...
Sep 29, 2021•45 min
Welcome to the very first episode on the launch plan. I'm your host Karthik, and I'm excited to be with you right now. There's no better time than now to teach. And there's no better way to do that than online courses. Most people like you and me were educated in physical classrooms. On the other hand, we've been students of online courses in some form with either free videos on YouTube or paid online courses. And we've had mixed experiences. So the question is how can I create online courses th...
Sep 22, 2021•43 min
