The Last Brand Standing

Winning and losing isn’t everything, sometimes long-term survival means a combination of both over a period of time.

Welcome to Bank of Baroda presents, The Last Brand Standing!

What if you could relive some of the biggest rivalries in the history of the Indian marketplace? Peer back through the window of time to see which brands stood on top, which ones battled for dominance, and which ones fell by the wayside to be forever lost to the annals of history.

Find out the moves these brands made and the strategies they applied to get ahead in the super competitive and often cluttered Indian market.
Each week, hosts Anupam Gupta and Ambi Parameswaran, talk about two brands vying for the top, and what it took to get there.

Sit back, relax and tune in as Anupam and Ambi take you through some of the biggest and most public feuds in brand history, to tell you who finished as The Last Brand Standing, a show presented by Bank of Baroda.

Tune in to new episodes every Tuesday.

Last refreshed: July 26th, 2025 at 9:15 AM ⓘ

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Episodes

Bajaj Auto vs Hero Honda

Bajaj Auto introduced its first indigenous scooter brand in 1972: Chetak. The Chetak's popularity was so high that apparently it's resale value was greater than it's purchase price. The partnership of Munjal Family & Honda Motors of Japan was so successful that in 1987, Hero produced its 100,000th motorcycle. Today’s episode features a huge battle between scooters & motorcycles: Bajaj Auto vs Hero Honda Tune into this episode, as our hosts Anupam and Ambi discuss from a branding & ad...

Sep 21, 2021•46 min•Season 1Ep. 6

Manyavar vs Raymond

Raymond of the 2000s had more than 300 stores across more than 100 cities in India. Manyavar began it's journey in 1999 and by 2010, it had crossed the 100th store mark. By 2013, it reached 300 doors across 100 Indian cities. Today's battle is for the best brand of cloth material: Manyavar vs Raymond Tune into this episode, as our hosts Anupam and Ambi tell us how a very new brand like Manyavar took on the established giant, Raymond. They also discuss the origin stories for each of these compani...

Sep 14, 2021•43 min•Season 1Ep. 5

Jet Airways vs IndiGo

Naresh Goyal started Jet Airways in 1993 and it literally took off by the end of 2006. Jet Airways dominated the Indian aviation market share at 32.3%. Rahul Bhatia and Rakesh Gangwal, friends who first met in the USA far back in 1985, founded Interglobe Aviation in 2006 when the #1 player in private airlines was Jet Airways. Our episode 3 is about battle fought in the skies: Jet Airways vs IndiGo. Tune into this episode, as Anupam and Ambi discuss how IndiGo introduced the concept of Low Cost C...

Sep 07, 2021•42 min•Season 1Ep. 4

Britannia vs ITC

In the early 2000s, Britannia and Parle held, between them over 82% of the market in value terms. But between 2003-05, ITC was able to add a staggering 1.2 million retail outlets to its FMCG network, the largest by any company in India. Within 3 years, ITC got an 8% market share of the overall biscuit market. Today's episode is a battle of biscuits: Britannia vs ITC. Tune into this episode, as our hosts Anupam and Ambi discuss how ITC entered the Indian biscuit market, its aggressive play and ho...

Aug 31, 2021•43 min•Season 1Ep. 3

HUL vs Nirma

HUL had a 41% market share of detergents in 1975 and by 1987, their share dipped to just 7%. Nirma went from 12% in 1977 to 62% in 1987. On the second episode, we tell you about how does a businessman, Karsanbhai Patel from Gujarat takes on the mighty HUL? Through the 1970s and the 1980s, Karsanbhai waged and won a huge war against HUL in the category of detergents. Tune into this episode, as our hosts Anupam and Ambi tell you about, how HUL launched Wheel washing bar in 1988 and really gave it ...

Aug 24, 2021•49 min•Season 1Ep. 2

Tata Motors vs Maruti Suzuki

In 1998, Maruti had an 82% market share in India. By 2000, the Indica model took Tata Motors from just 1% share to 9% share. On the first episode, we take you to the middle of a big battle where the top player in trucks decided to make its first foray into the car segment; and they were pointing its guns directly at the #1 player in cars. Yes, this is the battle of Tata Motors vs Maruti Suzuki! Tune into this episode, as our hosts Anupam and Ambi discuss how Maruti Suzuki, the #1 market leader r...

Aug 17, 2021•43 min•Season 1Ep. 1

Introduction to The Last Brand Standing

Winning and losing isn’t everything, sometimes long-term survival means a combination of both over a period of time. Welcome to Bank of Baroda presents, The Last Brand Standing! What if you could relive some of the biggest rivalries in the history of the Indian marketplace? Peer back through the window of time to see which brands stood on top, which ones battled for dominance, and which ones fell by the wayside to be forever lost to the annals of history. Find out the moves these brands made and...

Aug 04, 2021•1 min

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