The Power of Persuasion and Influence in L&D with Dr Keith O'Brien

In this fascinating interview, Adam speaks with Dr Keith O'Brian, Director of Consulting at Influence at Work, about how to use persuasion and influence at work in a learning and development context.

Keith currently leads a team of behavioural scientists to create innovative solutions that change behaviour and achieve organisational objectives. He is an expert in designing persuasive technology to change minds and behaviour, spanning 8+ years in tech and digital products.

In this episode, they discuss:

1. The six principles of persuasion from Robert Cialdini.
2. Differences between learning cultures and action cultures in L&D.
3. The need for leadership buy-in and psychological safety when creating a learning culture.

Keith gives practical tips on how to use persuasion and influence effectively in L&D. If you are looking to influence, inspire and move others to take action, this is a must-listen-to episode.

Connect on LinkedIn: https://www.linkedin.com/in/keithmobrien/

Influence at Work: https://influenceatwork.co.uk/