95. Gravity Blankets CEO and Co-Founder, Mike Grillo

Garrett interviews Mike Grillo of Gravity Blankets.  Gravity Blankets are weighted blankets that help you fall into a deeper sleep, they reduce anxiety and promote relaxation, and thus, wellness. Garrett and Mike cover many topics, but much of the discussion centers around the direct-to-consumer model, which is how Gravity Blankets began, after launching on Kickstarter. Mike is somewhat of a renegade in that he rejects the idea that DTC is a successful, sustainable business model. In this episode, he explains why he thinks an omni-channel approach is best, and explains how Gravity Blankets has demonstrated that. We center the discussion also around the idea of risk, and its necessity in business. The quote, by Erica Jong is, "If you don't take any risks, you risk even more." Why you'll like this episode: Learn how Mike became the CEO and how his background helps him with everything he does today. Enjoy his candid discussion about exit plans. Contemplate how/why some DTC brands may not want to pursue their own brick and mortar stores. Connect: Mike Grillo on iG: @mikegrillzmadeit @GravityBlankets Garrett: @garrettnwood @daretomovepodcast https://gravityblankets.com/ Email Garrett: gwcrof@gmail.com Learn more about your ad choices. Visit megaphone.fm/adchoices