In Episode 268 of The Korean Beauty Show , host Lauren Lee dives into the latest updates from the K-beauty world. This episode covers the shifting retail trends in Korea, the rise of convenience stores as beauty destinations, and the $435 million acquisition of Round Lab by Goodai Global. Plus, we explore the growing trend of dermacosmetics and the exciting news of Jelly Ko’s official launch in the UAE . Tune in for insights on what's shaping the future of K-beauty! CONNECT WITH LAUREN 📅 Book a...
Jun 18, 2025•28 min•Ep. 268
In Part 2 of Lauren’s interview with beauty concierge Jennifer Seo, from Aneue Concierge, the two dive into the surgical side of Korea’s booming beauty industry. From cultural attitudes to surgery to what really happens behind the scenes at a Korean clinic, this is your go-to guide for medical tourism in Korea.If you’ve ever considered getting a procedure done in Seoul - or just wanted to know what Korean celebrities are really doing to look so flawless - this episode is for you. Access Full Sho...
May 22, 2025•43 min•Ep. 267
This week on the Korean Beauty Show podcast, Lauren sits down with Jennifer Seo, a former Wall Street exec turned beauty and wellness concierge, who now helps international clients travel to Korea for cutting-edge skin treatments, medical checkups, aesthetic procedures and more. From stem cell therapy to booster injections and Korea’s famous full-body medical exams, Part 1 of our chat dives deep into the non-surgical side of Korean beauty treatments and why Korea is becoming the destination of c...
May 15, 2025•40 min•Ep. 266
On this episode of the on The Korean Beauty Show Podcast , host Lauren Lee - founder of K-Beauty Consultancy STYLE STORY and beauty brand Jelly Ko - spills the tea on everything shaking up the Korean beauty world globally - from the biggest K-Beauty news stories, to listener Q&As, a behind-the-scenes brand update and Lauren’s no-filter product reviews in our brand new segment One Must, One Meh, One Miss . ACCESS FULL SHOW NOTES FOR THIS EPISODE: Here CONNECT WITH ME Book a Consultation Watch...
May 01, 2025•37 min•Ep. 265
K-Beauty has officially gone global—but what do international consumers really think about it? In this episode, we explore the strengths and growing pains of Korean beauty through the eyes of a global audience. From its innovative ingredients and luxurious textures to the confusing product overload, “whitening” language mishaps, and cultural disconnects—this is a candid look at what’s working, what’s not, and what needs to evolve in 2025. We’ll break down: Why foreigners are obsessed with K-Beau...
Apr 16, 2025•38 min•Ep. 264
Korean beauty has a new member of the trillion won club; "Korean skincare" is the most trending term by increase in popularity in 2025; and we've got a new crop of K-Beauty brand ambassadors this year. Lauren answers a listener's question about the crossover between snail mucin and dust mite allergies. Plus, a recommendation for a Korean sunscreen to try if you're sensitive or rosacea prone. Tune in for all this and more on episode 263 of the Korean Beauty Show podcast. Access Full Show Notes : ...
Mar 30, 2025•25 min•Ep. 263
Skincare is in its sensory beauty era. On episode 262 Lauren explores how the colour, scent, texture and feel of beauty products is coming to the fore in 2025, shaping social media, consumer preferences and brand product developments. CONNECT WITH ME Book a Consultation Watch the Show on YouTube Follow me on Threads My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz Episode Summary There is a growing body o...
Mar 18, 2025•15 min•Ep. 262
There’s a lot going on in the K-Beauty-sphere right now; Olive Young is expanding to the US, Aestura is launching at Sephora and multiple global beauty brands are exiting the Korean market due to increasingly tough competition in the domestic market. Plus, what are the cultural attitudes about plastic surgery in Korea and just how common is it? All these and more answered in this episode. Access Full Show Notes for this Episode : Here CONNECT WITH ME Book a Consultation Watch the Show on YouTube...
Mar 03, 2025•33 min•Ep. 261
If you’re keen to learn more about the most popular Korean hair care products plus some interesting facts about the domestic hair care industry in Korea, then stick around. On this episode, we’re covering the hottest products, some categories you might not have heard of plus a few surprising things you may not know about Korea’s hair care industry. CONNECT WITH ME Book a Consultation Watch the Show on YouTube Follow me on Threads Instagram Jelly Ko Follow us on TikTok Stay up to date with the la...
Feb 14, 2025•37 min•Ep. 260
Welcome back to another year of K-Beauty! We’re kicking off 2025 with a round-up of everything that’s bene happening in Korea over the holidays. We’ve had multiple mergers and acquisitions, K-Beauty exports have officially surpassed the US $10 billion mark. Plus, we’re answering a listener’s question about the elusive Korean beauty products that don’t contain hyaluronic acid. Lauren shares her recommendations for some makeup brushes to add to your collection and a new K-drama to add to your list...
Jan 29, 2025•21 min•Ep. 259
Which beauty products and technology are we going to be seeing in 2025? On this episode, K-Beauty expert Lauren Lee is sharing part 2 of her predictions for the Korean beauty trends we’re going to be seeing more of in 2025. If you missed part 1, tune in here . ACCESS FULL SHOW NOTES: Here CONNECT WITH ME Book a Consultation Watch the Show on YouTube Follow me on Threads My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty...
Jan 14, 2025•25 min•Ep. 258
Which Korean skincare ingredients are we going to be seeing in 2025? On today’s episode, K-Beauty expert Lauren Lee is sharing part 1 of her predictions for the Korean beauty trends we’re going to be seeing more of in 2025. Access Full Show Notes for this Episode : Here CONNECT WITH ME Book a Consultation Watch the Show on YouTube Follow me on Threads My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz EPISO...
Jan 07, 2025•26 min•Ep. 257
Which makeup products captured the attention of Koreans in 2024? Stick around to find out. On this episode, Korean beauty expert Lauren Lee is covering the most popular Korean makeup products of the year, from foundations, to cushions, concealers, lipsticks, highlighters and more. These are the products people couldn’t get enough of. ACCESS FULL SHOW NOTES FOR THIS EPISODE: https://stylestory.com.au/blogs/style-story/2024-s-most-popular-korean-makeup CONNECT WITH ME Book a Consultation Watch the...
Dec 31, 2024•33 min•Ep. 256
What were the most popular Korean beauty products of 2024? If you’re keen to find out which products, ingredients, categories and trends topped the charts in Korea this year then stick around because on today’s episode Lauren is rounding them up! Access Full Show Notes for the Episode Here CONNECT WITH ME Book a Consultation Watch the Show on YouTube Follow me on Threads My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with the latest K-Beauty Find Your Perfect K-Beaut...
Dec 24, 2024•30 min•Ep. 255
On today’s episode we’re covering all the latest Korean beauty news headlines - Korea’s domestic cosmetics market reaching new heights, the top trends at Cosmoprof Asia, the small dose cosmetics trend and how social media created the beauty industry’s newest dialect. Plus, Lauren answers a listener’s question about beauty standards, and shares her recommendation for Korean makeup cushions to try, plus a selection of K-Beauty products for babies and kids. Access Full Show Notes for this Episode H...
Dec 15, 2024•29 min•Ep. 254
Tune in for a fun new segment where we “rate” the best and worst of Korean skincare. On today’s episode, Lauren is sharing the best and worst of cult K-Beauty Laneige, offering her insights as a distributor of Laneige products for over 10 years. Which products did customers love and which ended in tears for everyone? Tune in to find out. CONNECT WITH ME Book a Consultation Watch the Show on YouTube Follow me on Threads My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date w...
Dec 11, 2024•20 min•Ep. 253
2024 is officially the year of the dupe in Korea! Lauren rounds up the skincare and makeup products making headlines, plus a look at which Korean beauty products hit the top of the charts in the US recently. We’re answering a listener’s question about gua sha, sharing a product recommendation for acne prone skin and a Korean movie to add to your watch list. Full Show Notes Are Available Here CONNECT WITH ME Book a Consultation Watch the Show on YouTube Follow me on Threads My Instagram Shop Kbea...
Nov 25, 2024•24 min•Ep. 252
When it comes to viral trending Korean makeup it can be hard to know which ones are worth the hype and which are all hot air. Luckily for you, I’ve tried and tested the top trending products and today we're going to sort the good from the bad for you. Tune in if you don't want to waste a single dollar more on over-hyped products that don't do what they say. Access Full Show Notes : Here CONNECT WITH ME Book a Consultation Watch the Show on YouTube Follow me on Threads My Instagram Shop Kbeauty S...
Nov 13, 2024•24 min•Ep. 251
Korea has officially surpassed France as the top exporter of beauty products to the US. But how do Korean beauty brands differ from global beauty brands? Lauren takes a look at the data and offers her thoughts as an industry veteran. Plus, stick around if you’re keen to hear which Korean foundation to try, plus a recommendation for an expert who breaks down the science behind your favourite Korean skin care products. Access Full Show Notes: Here CONNECT WITH ME Book a Consultation Watch the Show...
Nov 01, 2024•25 min•Ep. 250
We’re answering one of the most Googled questions about Korean beauty. Lauren discusses the current regulatory framework for a product to become certified in Korea as “natural” or “organic”, and why the industry has pushed for the system to be abolished. And are natural beauty products actually better? Tune in for the discussion. Access Full Show Notes for this Episode: Here CONNECT WITH ME Book a Consultation My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with the l...
Oct 17, 2024•30 min•Ep. 249
On this episode, we’re covering the MFDS’s latest crackdown on skincare products claiming to offer “microneedling in a bottle”. Plus, one of our listeners requested a Korean swap for Glow Recipe’s Niacinamide Dew Drops, which we’re answering. Lauren discusses why Jelly Ko has launched 3 skin care refills in 2024 and she introduces her Autumn/Winter K-beauty skincare routine recommendations. Access Full Show Notes : Here CONNECT WITH ME Book a Consultation My Instagram Shop Kbeauty Shop Jelly Ko ...
Oct 09, 2024•28 min•Ep. 248
On this episode, Lauren shares an interview she did with KoreaProduct Post , covering everything from her journey from law to entrepreneurship to how she built her Korean beauty businesses. She reveals some of the challenges she faced along the way, how K-Beauty has impacted global markets and strategies for penetrating international markets. Plus, what’s next for the Korean beauty industry? CONNECT WITH ME Book a Consultation My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up t...
Oct 03, 2024•35 min•Ep. 247
In 2024, there are more than a few dodgy K-Beauty marketing tactics doing the rounds. Thanks to the rise of social media we are seeing more brands and advertisers trying to create a viral moment for their product, leading some to rely on questionable marketing tactics to do so. On this episode, we're covering "those" glass skin ads, deceptive and misleading advertising claims, brands infiltrating online communities to plant reviews and hype products, plus brands and retailers advertising & s...
Aug 28, 2024•25 min•Ep. 246
On this episode, we’re chatting the business of K-Beauty with a look behind the scenes of one of Korea’s largest conglomerates, Shinsegae, who has just announced that it has acquired Gen-Z brand AMUSE. Plus, while we’re on the topic of Korean beauty businesses, Lauren does an explainer of exactly what’s going on over at STYLE STORY at Jelly Ko. CONNECT WITH ME Book a Consultation My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with the latest K-Beauty Find Your Perfec...
Aug 14, 2024•27 min•Ep. 245
If you’re curious about what goes on at a K-Beauty expo in Korea then don’t miss this episode. Lauren covers what’s trending in K-Beauty in 2024 for devices, ingredients, skin and hair care, plus who would benefit the most from attending this expo. CONNECT WITH ME Book a Consultation My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz Access Full Show Notes for this Episode Here : https://stylestory.com.au/b...
Jun 12, 2024•40 min•Ep. 244
If you're searching for the best K-Beauty products to guarantee the glass skin glow in 2024 you're in the right place. Let's take a look at some of the tried and tested favourites and their more modern counterparts! Access Full Show Notes : https://stylestory.com.au/blogs/style-story/best-glass-skin-products-in-2024 CONNECT WITH ME My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz Best Glass Skin Products ...
Mar 25, 2024•38 min•Ep. 243
In this week’s news headlines we’ve got a new beauty buzzword for 2024 and which popular international retailer is pulling out of Korea and why? Stick around to find out on episode 242 of the Korean Beauty Show podcast. Access Full Show Notes: https://stylestory.com.au/blogs/podcast/sephora-pulls-out-of-korea CONNECT WITH ME My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz K-Beauty News Sephora Pulls Out ...
Mar 20, 2024•21 min•Ep. 242
From makeup spatulas, to sun patches, tone creams, aegyosal pens and more, on this episode of the Korean Beauty Show podcast we’re doing a round up of some of the Korean beauty products you may not have heard of before. Access Full Show Notes for this Episode : https://stylestory.com.au/blogs/podcast/korean-beauty-products-you-may-not-have-heard-of CONNECT WITH ME My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Produ...
Mar 11, 2024•29 min•Ep. 241
As the popularity of Korean beauty continues to grow overseas so too does the popularity of Korean ingredients. Which 3 are taking off overseas? Tune into find out. Plus, we’re discussing a popular K-Beauty toner that’s breaking a lot of people out, the best Korean Vitamin C serums and more. Access Full Show Notes : https://stylestory.com.au/blogs/podcast/is-this-popular-korean-toner-breaking-me-out CONNECT WITH ME My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with ...
Mar 04, 2024•16 min
If you’re a fan of beauty dupes and swaps then stick around for today’s episode because we’re doing a round-up of some of the best Korean beauty dupes and swaps for popular makeup products in 2024. Access Full Show Notes for this Episode : https://stylestory.com.au/blogs/podcast/best-k-beauty-makeup-dupes-in-2024 CONNECT WITH ME My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz If you like the show and wan...
Feb 28, 2024•29 min•Ep. 239
