Send us a text Join Kirk and Andy as they take a deep dive into the world of design in 2023. This episode features an unfiltered analysis of the year's most talked-about rebrands, the impact of AI on design, and the quest for authenticity in branding. With special guests Tom Bosch and Mike Amaditz adding their expert insights, the crew explores everything from the controversy over major brand redesigns to the successful evolutions of iconic logos. As they navigate through the complexities of des...
Feb 19, 2024•1 hr 8 min•Season 3Ep. 7
Send us a text Discover a world where design intersects with indigenous heritage in our latest episode featuring Sadie Red Wing, an assistant professor at OCAD University and member of the Spirit Lake Dakota Nation. Sadie shares her inspiring journey, exploring the integration of her cultural roots with contemporary design practices. In this captivating discussion, she delves into her experiences at NASA, her role in pioneering indigenous design education, and her aspirations for a more inclusiv...
Jan 29, 2024•38 min•Season 3Ep. 6
Send us a text Join us for an insightful conversation with Sari Kimbell, a distinguished figure in the Consumer Packaged Goods (CPG) industry. In this episode, Sari, known for her extensive experience as a former Whole Foods buyer and an expert in the food sector, delves into the nuances of succeeding in the retail landscape and the art of entrepreneurial thinking. Listeners will be treated to a journey through the intricacies of developing a food business, from the grassroots of farm-to-table m...
Jan 08, 2024•31 min•Season 3Ep. 5
Send us a text With a strong focus on brand strategy, Haylee designs brands that stand out on the shelf and online. Haylee believes that design should create a connection, which is displayed through my elevated yet approachable aesthetic. She primarily works in the CPG space, designing better-for-you brands for emerging food, beverage, and wellness companies. You can find her dreaming up my next trip, snacking on something tasty, drinking a drip coffee (with a splash of oat milk, please), and og...
Dec 20, 2023•43 min•Season 3Ep. 4
Send us a text Join Kirk Visola and Andy Kurtts on the Kirk + Kurtts Design Podcast as they explore the world of sustainable packaging with Brandi Parker, a sustainability packaging concierge nerd and entrepreneur. In this episode, Brandi shares her journey from art and music to sustainable packaging, highlighting the challenges and opportunities in making eco-friendly changes in the industry. Discover the evolution of materials like seaweed-based plastics and delve into the complex relationship...
Nov 30, 2023•45 min•Season 3Ep. 3
Send us a text Join Kirk and Andy for a vibrant chat with artist Jess Hess. Dive into Jess's art journey from her early days to her time at RISD, and explore her unique take on art and design. From stunning murals to intricate miniatures, get inspired by Jess's creativity and passion in this insightful episode. See Jessica's work here: http://www.jessicahess.com/ Support the show About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT ™. He brings over 20 years of ...
Nov 13, 2023•49 min•Season 3Ep. 2
Send us a text 🎨 Unwrap the secrets of standout shelves with Kirk and Andy in this design-driven episode! They dive into the art of limited edition packaging design, where brands become collectors' items and every product tells a bold story. 📚 Witness how New Holland and Athletic Brewing have mastered the craft, turning their packaging into coveted canvases that capture hearts and fly off shelves. 🚀 Kirk and Andy don't just chat about design - they dissect the daring, the delightful, and the ...
Nov 06, 2023•36 min•Season 3Ep. 1
Send us a text Ready for round two with Chris Do? Dive into the season finale of the Kirk + Kurtts Design Podcast where we unpack the magic of right-brain thinking. Ever felt stuck in a design rut? Chris explains how tapping into this intuitive, holistic approach can be the game-changer in navigating our intricate world. But it's not all brain waves and creativity—relationships take center stage too. We dive into why connections in the creative sphere are about more than just networking; they’re...
Sep 28, 2023•38 min•Season 2Ep. 23
Send us a text PART ONE: On this episode of the Kirk & Kurtts Design Podcast, we're joined by none other than Chris Do, a heavyweight in the design and branding game. If you've ever wondered how a personal feud could spawn an iconic car brand like Lamborghini, you'll want to hear this. We also dive into Google's 10x rule—because in Silicon Valley, playing it safe is the riskiest move. And speaking of risks and rewards, we delve into the tricky terrain of packaging design. With consumers' att...
Sep 25, 2023•43 min•Season 2Ep. 22
Send us a text On this episode of the Kirk + Kurtts Design Podcast, we dive into the world of design with guest Barney Abramson. We kick off with the impact of fast-changing trends on branding and how social media is a game-changer. Then we dig into networking essentials for new designers, focusing on platforms like LinkedIn and Slack. Barney also dishes on the mental toll the industry can take and shares tips for stress management. Tune in for a candid chat on design, networking, and mental wel...
Sep 18, 2023•47 min•Season 2Ep. 21
Send us a text In this episode of the Kirk and Kurtts Design Podcast, Kirk and Andy discuss the process of press checking in printing. They share their experiences visiting a large scale print facility, the impressive machinery and efficiency they witnessed, and the importance of press checks in ensuring the accuracy and quality of printed materials. They also touch on the differences between offset printing and digital printing, and the challenges and details involved in the press checking proc...
Aug 31, 2023•32 min•Season 2Ep. 20
Send us a text In this episode of the Kirk and Kurtts Design Podcast, hosts Kirk Visola and Andy Kurtts chat with special guest Gage Mitchell, founder of Modern Species. They discuss the fear of failure and the importance of taking action and trying new things. They also touch upon building communities and the challenges of holding people accountable and staying focused on a common goal. Tune in for an insightful and engaging conversation. Connect with Gage: https://www.linkedin.com/in/gagemitch...
Aug 21, 2023•49 min•Season 2Ep. 19
Send us a text What an honor it was for us to land this guest. AJ Visola is an up and coming storyboard artist and illustrator based in LA California, who just happens to be Kirk's kid. This podcast gets into their origin story, what they are learning at their school for Autistic people Exceptional Minds, and what their plans are for the future. It's always a fun conversation. And, Andy and Kirk can say that they knew AJ before they became rich and famous. AJ's social here: LinkedIn Support the ...
Jul 19, 2023•40 min•Season 2Ep. 18
Send us a text We are back and flying solo, well duo, this episode. On this show, we talk about brand authenticity. What it is, how it works in the every day world, and how people can see right through a disingenuous brand. So, brush off your corporate PRIDE logos and polos, and get ready for a fun ride. As always, be sure to catch up with us on previous podcasts, and thank you for listening. Support the show About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT ...
Jun 28, 2023•38 min•Season 2Ep. 17
Send us a text Our very good friend Nikita Prokhorov stops back by to chat with us about all things design. On the show, we discuss Nikita's "36 Days of Type" entries, the importance of doing self initiated projects and sharing (or not sharing) sketches with clients. We also get a peek into Kirk's 30 Day's of Type project. See Nikita's work here: https://www.nikitaprokhorov.com/ Learn more about 36 Days of Type here: https://www.36daysoftype.com/2023-edition/ Support the show About Kirk and Andy...
Jun 06, 2023•46 min•Season 2Ep. 16
Send us a text In this episode of the Kirk and Kurtts Design podcast, Kirk and Andy are joined by special guest David Ziegler-Voll, a veteran of the in-house creative industry. They discuss the importance of good design principles, the role of in-house design teams, the value of trust, and the challenges of designing for specific communities. They also touch on the evolution of in-house design teams over the years. Overall, the conversation highlights the power of good design and the importance ...
May 23, 2023•50 min•Season 2Ep. 15
Send us a text On this episode, Andy and Kirk speak with...Kirk. Kirk details his new job of working at the Monterey Bay Aquarium as a Sr. Brand Designer. And, as you might guess, it's otterly amazing. Learn more about MBA at montereybayaquarium.com Support the show About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT ™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact f...
May 01, 2023•43 min•Season 2Ep. 14
Send us a text In this episode of the Kirk and Kurtts, we talk with guest Meghan Martin , co-founder of Here and Now Studios . We discuss the importance of trust between clients and designers, ways to support female-led brands, and the value of investing in quality design. Meghan also shares insights into her design process and current projects, including a major brand she has been working with from start to finish. Tune in for a lively discussion on all things design and creativity. Connect wit...
Apr 16, 2023•48 min•Season 2Ep. 13
Send us a text In this episode, Kirk and Andy interview Cristina Donado, the founder of Wagon Design Studio. Cristina shares her journey of starting her own business, the challenges she faced, and how having a supportive team played and plays a crucial role in her success. The conversation also touches upon the importance of being bilingual in the design industry, and how being kind and empathetic towards people can go a long way. Connect with Cristina here: LinkedIn - https://www.linkedin.com/i...
Apr 02, 2023•41 min•Season 2Ep. 12
Send us a text In this podcast episode, Kirk and Andy discuss their experiences attending Expo West. We talk about the different brands we saw and which ones stood out to us for their unique or innovative booths and products. We also touch on the challenges facing smaller brands in the natural products industry and the importance of community and support. Check the show notes below for the brands we mention in the episode. 10:33 https://www.biarte.com 11:56 http://www.pozole.com 15:18 www.chambe...
Mar 22, 2023•52 min•Season 2Ep. 11
Send us a text This week Kirk & Kurtts are joined by Jake from Fila Manila as he dives into his story of being a first-generation Filipino American entrepreneur and business owner. Hear about his startup experience as a former founder, his experience living in DC and his mission to raise up Filipino culture. Jake discusses the unique twist he adds to the market using love and heritage from Filipino culture. Jake is also starting a new initiative, Founder's Heritage, which provides transparen...
Feb 23, 2023•39 min•Season 2Ep. 10
Send us a text In this episode Kirk & Kurtts are joined by special guest, Jena Garlinghouse. She's the Co-founder, Client Director for Herefor Studio, and they dive into topics such as client services, relationships, business strategies, and the evolution of brand design. Jena shares her approach to creating brand worlds, decoupling brands from logos, and her mind set when it comes to working with clients. Get inspired and learn more about the art of branding by tuning in and joining the con...
Feb 10, 2023•44 min•Season 2Ep. 9
Send us a text Join Kirk & Kurtts as they sit down with designer & illustrator Roxanne Bradley-Tate. From her early beginnings in art school to her current work in creating design with impact, Roxanne shares her insights and experiences in the world of design. Get a behind-the-scenes look at her creative process and learn about the challenges and triumphs of being a successful designer working with some of the largest brands. Don't miss this inspiring conversation with one of the most in...
Jan 24, 2023•48 min•Season 2Ep. 8
Send us a text Part 2 of Kirk & Kurtts' conversation with the amazing Max Wastler. We continue chatting with Max about life and business. Connect with Max: Max Waster on LinkedIn ( https://www.linkedin.com/in/maxwastler/ ) Support the show About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT ™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emer...
Jan 19, 2023•27 min•Season 2Ep. 7
Send us a text This week Kirk & Kurtts are chatting with renaissance man Max Wastler. Andy has been following Max for over a decade now and his writings and advice on his blog, All Plaid Out, helped him navigate the world of finding your own style while working in-house at a corporate job. Listen in as Max shares how he came about loving retail and design (both are in his blood). He also shares his perspective on timeless style and pieces, americana, among other things. This is Part One - th...
Jan 11, 2023•42 min•Season 2Ep. 6
Send us a text On this episode, Kirk was joined by Adam Peek, the Packaging Pastor. Adam talks about trends he sees in the packaging field, why his rap name was "Kandy Kane" when he was younger, about coaching his kid (and business partner) AJ's basketball team, and the constant flux of packaging standards that are continually being updated and maintained. From his site: Adam Peek is a father of 5, husband of 1. He is also the host of the People of Packaging podcast and a VP at Meyers Printing. ...
Jan 04, 2023•51 min•Season 2Ep. 5
Send us a text What can we say about Evelio Mattos? Other than, he is one of the most talented packaging structure designers out there. Aside from being a great person, he is always on top of his game in regards to technology and staying current. And in this episode, Evelio welcomes Kirk and Andy into the world of AI. And oh boy, is it a deep dive into Alice's Rabbit Hole. It's a great discussion with a ton of insight into how it's changing the art and design game. Not only is it a bit scary, bu...
Dec 16, 2022•53 min•Season 2Ep. 4
Send us a text If you haven't had Aura Bora™ Herbal Sparkling Water, then you are missing out. Well, you definitely won't miss out on this stellar interview with co-founder Paul Voge (even though we really wanted Maddie Voge. Just jokes) as he details how Aura Bora got off the ground. Aura Bora has some of the best flavors and artwork on the shelf out there in the sparkling water space. We break down the packaging as usual, but we also get to hear how this brand came about. "We took matters into...
Dec 05, 2022•47 min•Season 2Ep. 3
Send us a text Justin and Kat of Wilder& graced us with their presence on our podcast. It was truly a treat having them on. Their origin story, or as Justin would call it "The birth of an MCU villain", is one that is as unique as it is entertaining. Their approach is very open, and their chemistry is undeniable. From their site: "Throughout the years, they’ve (Justin and Kat) gained extensive professional experience at a variety of advertising firms, marketing companies and design studios. A...
Nov 23, 2022•51 min•Season 2Ep. 2
Send us a text Well, we did it again. We decided to partake in Andy's love of pumpkin beer and do another tasting/packaging design critique of various pumpkin deliciousness. We also interject with various pumpkin facts along the way. Pumpkin beer has a long history and Andy breaks down why he loves, not only the beer, but the process in how and why pumpkin beer was made. And, as usualy, Kirk trust Andy and just goes along with it. Andy is going to convert Kirk, slowly but surely, into being a pu...
Nov 13, 2022•52 min•Season 2Ep. 1
