USR 406: How to Use Instagram for PR with Patricia Maristch
Episode description
When you think of ‘public relations’ a lot of traditional things probably come to mind. Magazine placements, television appearances, or newspapers even, but what about Instagram?
Instagram has opened up a whole new field for PR firms and for businesses to promote on.
Today we are talking to PR manager and founder of Piqued Public Relations Patricia Maristch. She is walking us through, step by step, how she helps clients connect with influencers online and then promote their businesses on Instagram. It’s a whole new ball game out there, and it all starts right here!
(4:33) “If Instagram decides to shut down tomorrow, all those customers are gone. You don’t own necessarily your followers. But your email list, you own those emails. It’s still so important.” --Patricia Maristch
(6:08) “It’s still on-brand with your business. I think that's the most important thing. If your brand is super preppy, then you don’t want an influencer that is more edgy.” --Patricia Maristch
(11:57) “You just need to get creative. Thinking about what people want to see or what would make someone take a picture and share it with their audience... instead of just putting a single item in the box.” --Patricia Maristch
Connect with Patricia:
https://www.instagram.com/pmaristch/?hl=en
https://www.instagram.com/piquedpr/?hl=en
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