USR 287: Katya Varbanova on the Art of LIVE Streaming

Don’t be afraid to step in front of the camera -- it might be a HUGE profit booster in your business. In this episode, you’ll meet Katya Varbanova: LIVE streaming expert and strategist helping entrepreneurs to utilize live streaming to grow their audience online and generate revenue.

Katya has had no hiccups when transitioning from one platform to the next. She has moved from Periscope to Facebook LIVE to Youtube and has lost no momentum. Her trick? You can’t just be focused on one platform.

(4:50) “I don't stay romantic to platform, Gary V is really good at this. He always says don't be romantic about the platforms, and don't be romantic about your tactics but use the skill that you have built to quickly adapt.”--Katya Varbanova

(13:30) “You know a good CEO, when they are presented with opportunities they will find a way to make it happen that doesn't mean they sacrifice everything... I don’t want to force people to go LIVE, but I do want people to realize it is one of those things it doesn’t have to be a production”--Katya Varbanova

(22:15) “For ‘newbies’ i would start with 5 or 10 minute broadcasts once a week. Just to start slowly but surely... you do not have to start full blown weekly show that are fully produced, with backgrounds and back drops and equipments. NO, not at all.” --Katya Varbanova

(31:30) “Livestreaming has been so instrumental for me and my business not just because that is what I teach. People make decisions about whether they like you or not after they watch a live stream faster.” --Katya Varbanova

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