Disrupting The Infant Formula Industry | feat. Laura Katz

Laura Katz has been disrupting the infant formula industry as the founder and CEO of Helaina since 2019. Helaina is the first company to bring the immune-nourishing proteins in breast milk to infant formula. Laura shares how listening to a podcast about the black market for breast milk helped her see a problem in the market. Through her background in food science, they can provide the solution to parents who either cannot, or choose not, to breastfeed. 

Also in this episode:

• The hardships of disrupting an industry that has not been challenged in decades
• How Laura started to raise capital by cold emailing angel investors 
• Why it’s so important to create a healthy working environment for the team 
• The process that goes into testing the product

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• Unstoppable: 9 Principles for Unlimited Success in Business and Life
• Conviction Marketing
• Bigger than You: The Entrepreneur's Guide to Building an Unstoppable Team
• The Live Launch Method