Why Offering Discounts Won't Revive a Dry Pipeline

Remember, if you have to lower your rates to land a project, you were chosen because the client believed you were "cheap." Don't blame the client; that's exactly what you told them! It sets the precedent for a project and a client relationship based on you working many unpaid hours, lowering your already low confidence, and allowing yourself to be taken advantage of by a bargain hunter who got exactly what they wanted.