PR & Media Opportunities: 5 Steps for Creating Your Own

How do home pros like you get featured, published, or promoted by bigger brands and entities? They make themselves marketable, ask for or create their own opportunities, and most importantly, they pursue an ongoing relationship with the entities that feature them.

Making yourself marketable (meaning, making it easier for OTHER people to talk about YOU) is different than marketing your business, and doing this is essential in order to then ask for or create your own PR and media opportunities.

If you want to be proactive in the brand exposure and media coverage that your interior design, staging, window treatment, or organizing business receives, this is the episode for you. You don't have to be an influencer, nor must you have been in business for years and years, in order to make this method work for you. If you are a go-getter and love to think outside the box, you might be surprised where the method I'm sharing today will take you.

Using this method, I've landed several key media and PR opportunities for my own brand, namely: being featured by Brainz Magazine and recognized as a Top 500 global entrepreneur, becoming an educator and paid speaker for Honeybook, and becoming an official media partner for Squarespace and Patriot Mobile. I'm walking the talk and getting great results. You can, too!

Watch The Kate Show on Spotify and YouTube or listen wherever you get your podcasts.

Resources