How to Navigate Sponsorships & Collaborations

Have you ever been presented with a sponsorship, advertising, or partnership opportunity and felt unsure how to navigate that decision? Ha, same here. At face value, sponsorship opportunities look amazing - as they should. The organization or company offering the sponsorship to you has the responsibility of "selling" that slot to you and will likely promise you all sorts of new clients if you just write them a check. ...but will the act of slapping your logo all over their event materials actually grow your business? That's the question I'm answering today on The Kate Show, along with how to make confident choices when it comes to approaching or accepting referral partners.