The Kate Show is a marketing podcast for interior designers, home stagers, professional organizers and window treatment specialists.
In every episode, Kate explains simple, no-nonsense ways to effectively market your business online. To learn more or read the show notes, go to www.katethesocialite.com.
As our businesses shift and grow, it is possible to outgrow your original ideal client. On today's episode of The Kate Show, I'm sharing a strategy that will help you redefine your ideal client, restructure your flagship service offering, and actually speak directly to your leads in a way that makes hiring you not just a want but a need.
In today's episode of The Kate Show, I'm teaching you how to become the home professional who knows the right people. If you've listened to Episode 153, in which I shared actual scripts for connecting with referral partners, this episode is not a repeat. Rather, it builds off the methods and strategies I shared previously, with specific positioning toward realtors and similar professionals. Business is about relationships. When you embrace this, the likelihood of your business growing quickly wi...
Blogging is so impactful that you know your home industry business needs it, but you're wondering how you can reuse the content you've worked so long to create. Today on The Kate Show, I'm sharing easy tips for reusing your blog posts as marketing videos. Don't worry, the process is short and sweet. In fact, your biggest hurdle won't be filming the video, but having the courage to hit "record." We're going to talk about that, too.
Writing blog posts for your interior design, home staging, professional organizing, or window treatment business doesn't have to become your next part-time job. In today's episode of The Kate Show, I'm sharing everything from blog post writing strategies to best practices that can directly impact your SEO and result in faster content creation.
Pinterest is quietly making changes to its platform. While they have a right to make these changes, you have a right to be aware of how they intend to use your content and how those changes will directly affect your marketing as a home industry entrepreneur. Today I'm sharing a summary of these Pinterest changes and what you can consider changing in your Pinterest activities to potentially offset or circumvent any unwanted outcomes. The information I'm sharing today is crucial.
Specificity will grow your business in the home industry. Having a signature service will grow your business. Niching down and scaling up will elevate your brand, resulting in more referrals, better marketing, and amazing collaborations. No one knows this better than today's guest, Salimah Mamdani of Fully Booked Designer. Whether you are new to the home industry or you've been running your business for a few years already and are tired of slow growth, you are going to learn so much from Salimah...
Today on The Kate Show, I'm sharing one such tool with you: Canva. Though a fun and lighthearted tool, it can do so much more than help you create your next social media post. Whether you have the free version of Canva or you've drunk the Kool-Aid of Canva Pro (I have! No regrets.), you are going to learn something new today about how Canva can serve you better.
Have you ever struggled with what to say on your website? Do you ever worry about your SEO? The majority of interior designers, stagers, organizers, and workroom owners I speak with would say yes to both. Copywriting can be difficult, especially when you are trying to write something about your own business, or worse, about yourself. Today on The Kate Show, I'm sharing the copywriting prompts we use to create beautiful, SEO-sharpened, sales-driven websites for home pros. When we create custom we...
Whether you've just started your business, have recently moved to a new state, or are looking to break into a new market, getting your first few clients can feel like an insurmountable task. How do you find those new clients when no one knows your name yet? Today on The Kate Show, I'm sharing the strategic referral alliances you need to make and exactly how you can make them.
If you listened to my previous episode regarding how to turn your home industry knowledge into a paid membership, you won't want to miss this sequel. Today on The Kate Show, I'm sharing the steps you'll need to take in order to effectively brand and market your membership. If you aren't sure whether you are well suited to launch a membership around your design, staging, or other home industry expertise, skip back to Episode 151 of this podcast first.
Since the launch of Vault, my peers in the industry have asked me about the technology and processes I use to make it all work. Today, I'm transposing that information into a plan that is specific to you, the home industry professional. If you are passionate about what you do and want to serve people at a higher level while using the one-to-many business model, this episode is for you. Whether you want to run a business-to-business membership like we do here at Socialite, or you prefer to run a ...
Do you ever feel like you have to use dozens of online tools and platforms just to keep your business organized? If you could bundle all your design business, team management, and project management tools into one tidy package, would you do it? I know I would! Today, I'm chatting with Timothy Murenzi of Indema about why his new platform is an industry-disrupter taking interior designers by storm. Don't miss this goodness!
"How can I get consistent, high-quality leads for my design firm?" This question popped up in my inbox recently. It's one I've been asked many times over the past few years, and it's one that every entrepreneur in the home industry should be asking. If you don't have an email list, but you know that you should be using email marketing to bolster your home industry business, you might feel defeated or stuck before you even begin. Today on The Kate Show, I'm sharing the exact steps to take if you ...
As an interior designer or home stager, you might love the hands-on projects - the ones that put you in the same room with your amazing clients. Or maybe you're trying to scale up your design consultancy. Or maybe you have no idea where to put your efforts or what you'd really love to do yet. Before you become overwhelmed or feel like you need to let go of your traditional services, hear this: You can still offer the same services - or not - in conjunction with your Side Door revenue stream. Tod...
As a self-employed interior designer, home stager, or organizer, who is funding your retirement? The short answer: You. But...are you actually? Whether retirement is decades away or just around the corner, you have the responsibility of funding it. Today on The Kate Show, I'm chatting with Tony Pochowski of Thrivent Financial. Tony is the fiduciary for mine and Matt's personal investments as well as our business investment accounts. Friends, this man knows the investment world like none other, a...
If you are being told that affiliate marketing is passive (or have figured out that it isn't), this episode of The Kate Show is for you. Today I'm sharing what it takes to earn real income from affiliate sales, from the effort you need to put into the stats you need to hit. Because I believe in alternatives and solutions and real income strategies, I won't be leaving you on a depressing note. Maybe affiliate marketing is still going to call your name after you hear this episode, but if it isn't,...
Today on The Kate Show, I'm sharing the four primary reasons why marketing your new business might feel absolutely terrifying and why your inner confidence might have suddenly taken a plunge. Spoiler alert: It's normal - but it doesn't mean you should stay in that place. After this episode, you'll walk away with just a little more courage, a lot of companionships, and an actionable, short to-do list to kickstart your confidence.
Not every home industry business owner will need the exact same first hire and not every entrepreneur will need or want to hire an employee when hiring a subcontractor is so much more freeing. I've hired and fired (ugh) over the past few years and each decision, each movement, made my business more profitable and lowered my stress in the long run. If you are experiencing the growing pains of needing to hire another person but not wanting to increase your overhead, this episode is for you.
"Working less and producing more is possible, even with a little one." In today's episode of The Kate Show, I'm sharing with you how I work as a mom and an entrepreneur. I'm giving you tips on how you can batch-work your business (my batch working process on a monthly schedule!), especially if you have little kiddos to help you get ahead of things and allows you to turn out better content as business owners.
If you are looking for inventive ways to serve your ideal client and set yourself up for a new year of pre-booked projects, you won't want to miss this episode of The Kate Show. I'm sharing actual holiday-themed service packages that you can sell on your website (or through My Doma, DesignFiles, etc). Plus, each package is easily adaptable to the post-holiday world with just a few wording changes.
Branding is more than a logo. I didn't understand this for the first few years in business. Now, I can call it what it is: Branding is the personality of your business. While I've since designed brands and helped name and launch businesses, branding is honestly not my scope of genius. Because this is such a huge topic, I've brought in Jill of Jula Paper to talk about all things branding. Don't miss this episode on all things branding for your interior design, home staging, professional organizin...
We've been programmed to answer the question, "How are you doing? " with an instant, "I'm doing great. How are you?" It's time to stop lying to ourselves and others in the name of nicety. If you are a business owner and parent, you are likely more stressed out right now than ever before. I feel you, and I have some tips. From how to plan your week and balance parenthood to true self-care beyond those cliched massage appointments, I hope you'll get at least one takeaway from this episode that wil...
Figuring out what to say in an email newsletter can leave many home industry business owners feeling bewildered. In today's episode of The Kate Show, I'm sharing actual scripts taken from four of some of the most-loved email newsletter templates in Socialite Vault. If you want to see the design and layout of these scripts in a clean and crisp newsletter format, scroll down to watch the video tour.
As a professional organizer, you are eyeballs deep in all things systems as you develop ways to organize and sort your clients' spaces. But how are you organizing your business? Do you have processes in place that streamline your client process, create a great client experience, and enhance your professionalism? If you feel like your business needs a little help leveling up, you're going to love today's guest on The Kate Show.
In this episode of The Kate Show, I'm sharing the first thing you should do to market your business, which is entirely dependent on your ideal client, and how that will impact the other pieces of your sales funnel. If you've ever felt overwhelmed and bewildered by marketing and growing your home industry business, this episode is for you.
Setting up more than one income stream is a great way to bolster your design, staging, workroom, or organizing business in new ways. Aside from offering virtual consultations, coaching and mentoring can be used as alternate income streams. If you've been asked more than a few times about your success in business, your processes and systems, or even the hands-on work that you do (from creating complicated window treatments to how you conduct your client discovery calls and consultations), you cou...
You might think, "I'll just never retire." But you will. You'll retire from one career to something else. What will you do with the business you built? Will you try to sell it, only to realize you don't have any of the right systems or infrastructure in place to make it sellable? Will you let it fade into oblivion, as though it never existed in this world, sell off your equipment, shut down your office, and go on your way? Say it isn't so. If you want to sell your business eventually, you have t...
This is one of those topics that I didn't want to talk about for a long time, but a desperate Google search of, "What to do when someone copies your business" yielded sparse results and made me realize that I needed to create this. If you are wondering, "Did someone copy Kate's business?" You'd be correct...about five times over. I hope this never happens to your business. I hope you never experience that queasy feeling that climbs higher and higher in your throat when you realize that someone a...
After designing around a hundred websites for the home industry, my team and I know what a website needs in order to effectively sell your services and packages while creating a great and memorable brand experience. Because my website design team often has a waiting list that is months long, I knew there had to be a better way to serve more of you without decreasing the quality or effectiveness of our websites. Thanks to Squarespace, my dreams of delivering a grab-and-go website (designed by us ...
A few years of marketing your business has likely taught you that certain marketing ideas just don't work for everyone. Plus, they can actually hurt your business and result in a huge waste of time or money. Today, I'm sharing 17 marketing myths that I've had to navigate as an entrepreneur in the home industry. If you find that you're using a few of these tactics, don't feel regretful. Find an alternative. I'll share more about that at the end.
