Do you struggle with planning your social media content? As an interior designer, home stager, or window treatment workroom, what you post on social media directly impacts the type of clients and projects you will receive. Creating a strategic content calendar protects you from falling into the trap of only talking about your services, sales, or promotions. Instead, a content calendar helps you attract the right clients and projects, catch the eye of shelter magazines, and actually contribute to...
Aug 20, 2018•34 min
What if.... Working with a business coach pushed you to the next level of success? What if... Working with a business coach actually increased your long term profits? This success is the result for thousands of interior designers, home stagers, and workrooms who partner with coaches to grow their businesses. If you're ready to grow your business from the inside out, build a team, and develop processes that ensure consistency, you need to hear this episode.
Aug 13, 2018•59 min
Have you tried (and failed) at blogging for your interior design, staging, or window treatment business? Blogging can be difficult if you don't know how to structure each post, what to write about, or how often to post new articles. In this episode of The Kate Show, I chat with my best friend (in real life) Jaquilyn Edwards of Ochre & Beige. Jaquilyn is a blogger for interior designers. Browse her services and samples here: www.ochreandbeige.com The episode is sponsored by My Design Assistan...
Aug 06, 2018•44 min
I stared at my Instagram empty schedule for the month and gulped. Here I was, an experienced marketer, and I had no clue what I wanted to say in that given moment. Call it the result of hormones (always a good excuse), brain fog, or an overly packed schedule--I had a bad case of marketer's block. Fortunately, I've gleaned tips on how to conquer this and come up with a few of my own that I still use to this day. Best of all, they are applicable to your home furnishings business, too. Let's dive i...
Jul 30, 2018•20 min
Paid advertising has its time and place, but not as often as you'd think. Advertising is also not a replacement for genuine marketing. If you're ready to learn when, where and how to run a successful ad--and how to recognize when it's truly a waste of money--this episode is for you. *If this podcast is helpful to you, would you please leave me a review on iTunes? It really makes a difference!
Jul 23, 2018•27 min
Do you overthink your decisions in business? *raises hand* Yep, I lean toward indecisiveness too, and I've found a four step process that helps me strategically navigate my options and make a decision that I can walk away feeling confident about--without all of that false "buyer's remorse" getting in the way. If you tend to ask handfuls of people for their opinions before making a decision, if you lack confidence, and if you feel guilty easily, this episode is for you. Subscribe to The Kate Show...
Jul 16, 2018•24 min
How long has it been since you updated your professional bio or the About page on your website? (If your answer makes you cringe, you're in the right place.) Your bio can be a powerful part of your marketing, the piece that convinces clients to fall in love with what you do because of who you are.
Jul 09, 2018•24 min
One of my listeners emailed me recently and asked the question I'd been only vaguely answering up to this point: "How did you become okay with being successful, making money, and not feeling guilty? How do you reach the point of feeling valuable and acting like it? I try so hard to do everything right, but I can barely make ends meet after all these years. Am I simply not meant to be successful?" Here is the tale of a girl who came from nothing, who believed she was nothing, who felt unloved, un...
Jul 02, 2018•47 min
This is an excerpt from my masterclass, "Marketing Your Business Beyond Social Media," as part of The E-Design Experience seminar weekend. Have you been wanting to launch your e-design business or add virtual interior design to your service packages? Whether you're a total newbie or an experienced traditional designer, this episode will help you set up a sales funnel to sell your e-design services on autopilot.
Jun 25, 2018•24 min
Do you avoid looking at your Quickbooks account? Do numbers make your cringe? Are you unable to pay yourself consistently as an interior designer, stager, or workroom? If you answered yes to any of these questions, you likely have negative money mindset, one that will continue to stunt the growth of your business until you choose to overcome it.
Jun 11, 2018•1 hr 1 min
Are you trying to attract high end clients for your interior design or home staging firm? Your visual presence and client process matters. If you're still emailing client documents and designs, hold up right there. If you're still constantly updating your client on the status of his/her project and wishing you could find an easier way to stay organized while allowing your client to require fewer hours of your precious time, this episode of the Kate Show is for you.
Jun 04, 2018•30 min
I chatted with fellow lady boss Albie Buabeng of Albie Knows Design and founder of The E-Design Experience, a virtual seminar and society centered on helping interior designers launch and grow a profitable e-design business (or simply add e-design to their list of services). Albie's innate business sense, intentional moves, and tough but honest questions catapulted her from one industry to the next. Looking back, she noted that all of her "random" experience came full circle and culminated in th...
May 28, 2018•45 min
Websites are meant to be more than just beautiful, digital renditions of your brand. They should also become a beacon to attract your ideal client. When a new lead visits your website, they should be able to immediately recognize themselves, their pain points, and how you solve those points.
May 14, 2018•42 min
If you just started your interior design or home staging firm, you've realized a few things (and if you haven't yet...spoiler alert!). You are going to feel like you need to explain your reason for existing. You are going to feel uncomfortable and fake when you tell people what you do. You are going to feel judged. Period. You are going to feel like your IQ dropped the day you launched your business because you have so much to learn. You will feel sick about sending estimates, invoices, or verba...
Apr 02, 2018•23 min
If you are trying to grow or sustain your interior design business, you need to make sure you aren't self-sabotaging. For example, if you or your website use the phrase, "We design spaces based on your lifestyle," hold up! In this episode, I explain why this phrase cripples your potential new client's ability to confidently hire you. Aside from that, we all know free consultations are not the best way to land new clients--at least not good ones. I spend the latter half of this episode explaining...
Feb 12, 2018•24 min
The Kate Show | Episode 4 Wondering how to get more high-level clients so that you can focus on the quality--not quantity--of your design or staging projects? Today we are talking about the amazing selling power of specificity. The more specific you are with your brand and service offerings, the more your interior design or home staging firm will grow. In a coffee date style conversation format, I share with you the details my entrepreneurial journey, from the hills of southern Wisconsin where I...
Feb 05, 2018•27 min
