ChatGPT: 3 Smart Ways to Use AI in Your Marketing

I never thought I’d be talking about robots and artificial intelligence on this podcast. But, here I go. If you’ve heard of ChatGPT-4 (for the sake of brevity, I’ll just call it ChatGPT going forward), you’ve likely also heard that some businesses are attempting to let this AI create all their marketing content. If you think that sounds amazing (and who wouldn’t?), you might also wonder if it’s too good to be true (a sign that you’re a smart human).

Because ChatGPT is still quite new, I decided to interview the bot itself on all things marketing. Primarily, I wanted to know whether it was smart to allow ChatGPT to do time-consuming marketing tasks, such as writing entire blog posts.

Secondarily, I was curious. As a techy person, I’ve largely considered technology to be my friend, but ChatGPT had me feeling a little apprehensive - because if a robot could create free marketing content in seconds, would that content even be effective? Was there a right and a wrong way to use AI in marketing?

ChatGPT was refreshingly transparent when answering my questions. By the end of the interview, I found myself saying niceties such as “please” and “thank you” and got weird satisfaction from watching it type answers to my questions at a scintillating rate. Here are the results of that interview. Enjoy!