Afraid to Niche Down? Here's what happens when you do
May 05, 2025•19 min•Ep. 281
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Episode description
Having worked with so many home industry businesses over the last decade, I often see the same problem at the root of all struggling interior designers, stagers, organizers, etc. THEY HAVE NO CLEAR NICHE.
Some are resistant, fearing they'll lose business (even though they barely have any to lose) if they narrow down their focus. Others would LOVE to have a niche but don't know where to start or what having a niche even means.
Today on The Kate Show Podcast, I'm sharing a few client stories to show you what is possible when you create a specialty around your brand, and how to make it happen.
Resources You'll Love
- Why I deleted my business social media: https://www.katethesocialite.com/just-kate
- Get a marketing plan for your home industry business: https://www.katethesocialite.com/marketing-calendar
- Get a complimentary 1:1 marketing audit LIVE with Kate: https://calendly.com/socialite/socialite-vault-inquiry
Timestamps:
- (0:00) Episode Introduction and Purpose
- (1:18) Client Story: A Case of Hidden Identity
- (7:24) Client Story: A Case of Mistaken Identity
- (11:13) Takeaway: Clear Communication and Repositioning the Specialty
- (14:20) The Role of Objective Feedback
- (15:53) Importance of a Niche or a Clearly Defined Specialty
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