How Target Got Off Target
Dec 05, 2024•20 min
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Episode description
Target used to be a cheap and chic place to shop, but now the retailer is in a sales funk, losing market share to competitors like Walmart, Costco, and Amazon. WSJ’s Sarah Nassauer explores what happened to the beloved box store’s numbers and the strategies executives may be discussing to get back on target.
Further Reading:
-Target’s Slide From Cheap Chic to Dull Chore
Further Listening:
-What Went Wrong at Bed Bath & Beyond?
-Old Navy Tried to Make Sizes for All. It Backfired.
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