How to Use Five Minutes to Create Magic

On this episode of the Jody Maberry Show, I examine how it only takes 5 minutes to create magic for customers.

Jeff Noel has preached how you don't have to go the extra mile to Wow a customer. All you have to do is go the extra inch. Do that one little thing you don't have to do.

During a visit to LensCrafters, someone went the extra inch and it absolutely delighted me. And it made me realize all it takes is five minutes to do something special for a customer.

One inch in five minutes and you can create a situation where a customer tells other people about you.

To go deeper into the subject, I talk with Dan Cockerell - former Vice President of the Magic Kingdom, Phil Gaines - former Director of South Carolina State Parks, and Lee Cockerell - former executive vice president of Walt Disney World.