Empowering The Shadow Self: How To Create Change Without Changing
Aug 09, 2023•5 min
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
When you try to change someone’s self-image too much, it becomes unfamiliar and uninviting, and this in turn alienates your audience. If people think your product will require them to change in order to succeed, they're less likely to buy it.
In this video, I go over how you can help your customers become successful while changing them as little as possible so that they can retain the familiarity of their identities and still see improvement.
CHAPTERS:
Swim downstream: 00:08
The shadow self: 00:44
Crypto cowboys: 1:31
Bypass the constraint: 2:04
System failure: 2:41
Did you fail each time? 3:35
Commitment & consistency: 4:06
Survival of the familiar: 4:38
For the best experience, listen in Metacast app for iOS or Android