EP193 - Hershey's CDO Doug Straton
Episode description
EP193 - Hershey's CDO Doug Straton
Doug Straton, Chief Digital Officer at The Hershey Company. In this broad-ranging interview, we discuss Hershey's digital footprint, the challenges of temperature-sensitive products, incumbents versus challenger brands, Amazon, Hershey's data strategy, and the future of digital grocery.
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Episode 193 of the Jason & Scot show was recorded on Tuesday September 17th, 2019, live from the Grocery Shop trade show in Las Vegas, NV.
Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.