EP119 - Amazon expert Melissa Burdick
Episode description
EP119 - Amazon expert Melissa Burdick
Melissa Burdick is the president of Pacvue, and a former Amazonian who was involved in Amazon’s entry into the CPG space. She’s one of the most popular guests on the show, so with all the changes Amazon has been going through it’s a great time to have her back.
We caught up with Melissa at the PathtoPurchase Summit, where she gave a key-note on selling on Amazon. We covered a variety of topics including:
- Melissa’s new company Pacvue and their Amazon advertising automation tools
- Brands strategy on Amazon
- Amazon private label
- Advertising on amazon
- Amazon SSPA – Self Service Performance Advertising
- Brick and mortar retail
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Episode 119 of the Jason & Scot show was recorded on Monday, March 12, 2018.
Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at SapientRazorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.