Ever wonder if using ads to drive traffic to your business is worth it? In this digital world, online advertising is everywhere. At any given time scrolling through Instagram and Facebook, you will probably be targeted with ads every few minutes. You’ve seen them in action, but do you know how successful they can be? My friend Rick Mulready has a superpower of simplifying Facebook and Instagram ads, teaching thousands of online entrepreneurs for the last 20 years how to create consistent leads a...
Jun 25, 2020•53 min
Do you ever feel like you’re not getting enough Instagram engagement? Do you put in the work, show up consistently and still hear crickets? That’s one of the questions I was asked in a recent Ask Me Anything I host weekly on Facebook. If you’ve ever tuned in, y’all know I deal it to ya straight and it’s one of my favorite ways to connect with you more! In this episode I go over: 3 steps to getting more Instagram engagement Having a Personal vs. a Business account Best practices for using Instagr...
Jun 24, 2020•22 min
Git up... Renegade... Say So… Do these phrases mean anything to you? I am right there with you boo *it goes right over my head*. But fellow grandmas, these are the names of popular TikTok dances! TikTok is the latest social media craze that ALLLLLL the teenagers are about. For the last few months I’ve been wondering if TikTok is the place to be as a business owner, and from the questions I’ve seen online I know you’ve been interested in the same thing. Guess what Buttercup, you don’t have to emb...
Jun 23, 2020•48 min
So this is the part where a normal person gets emotional and grabs for the tissues… but this tin man over here has a hollow chest. * take me to the wizard, Dorothy! * It’s not that I don’t care… it’s that I care so deeply and viscerally for people that I think logically before I think about it emotionally. I know it doesn't make sense, but you also know what doesn't make sense? Putting something out into the world and not knowing how it would be received. The reason I should be crying right now ...
Jun 22, 2020•10 min
Want to tackle one of the most annoying things on social media? No, I’m not talking about the shameless #wokeuplikethis selfies. I’m talking about bots: fake Instagram accounts that troll your posts and harm your engagement. You know the story: You head to your account and get that momentary excitement that your dream customer finally engaged on your story poll or your recent post only to realize it’s from an account with a name consisting of a bunch of numbers and letters who has no followers b...
Jun 18, 2020•14 min
Friend, let’s throw it back to 2016, when Queen B graced our ears with Lemonade, everyone was first crying their eyes out to This is Us, airpods just came out, and Hamilton swept the nation. Can you picture it? Well at the same time, I was making my first attempts at learning how to run a digital business. This was something I had *never* done before. Y'all it was 2016, not 1996, but I was straight up acting like my parents trying to work an iPhone! Then walks in James Wedmore, my online guru wh...
Jun 16, 2020•1 hr 12 min
Pulse check: we are halfway through 2020 already. How is your business doing, boo? Whether your business has been thriving or you are feeling low at this midpoint, this episode is for you! In this episode I’m going to share with you 3 mindsets to guarantee your success by the end of the year. You’re about to hear a portion of a fiery class I gave on the inside of the Social Curator community. This is my response to one of the common doubts I hear in the group is, “Am I where I’m supposed to be?”...
Jun 15, 2020•29 min
Y’all know the expression put your money where your mouth is… but it’s time to put your money where your HEART is. *You ready?!* My guest today is Stacy Lindsey, a multimedia journalist writer, media consultant, and speaker. She is the editorial director and cofounder of The Conscious Investor, a weekly digital magazine that uncovers the world of impact investing. >>Impact investing is impacting capital with the purpose to do environmental or social good while also getting a financial retu...
Jun 11, 2020•41 min
I’m going to say a B word no one likes to bring up: BOUNDARIES . We have this mindset that boundaries limit us or are a heinous selfish act. But boo,that couldn’t be further from the truth. By nature setting boundaries means that you are essentially putting you & your needs first. But that’s a GOOD thing! As an entrepreneur, YOU are the business, which means that your mental & physical health must be a priority in order to be on the top of your game. How can you expect to pour into your ...
Jun 10, 2020•22 min
Do you ever wonder how much your past affects who you are today? Growing up I was an overweight child of an immigrant, living on government assistance who couldn’t read. You better believe that invited all the neighborhood kids to make fun of me. *I was such an easy target.* But you know what? I am stronger because of it. I did everything I could to prove them wrong and find confidence in what I do. Here’s the thing: people are ALWAYS going to have an opinion about you. But only YOU can give the...
Jun 09, 2020•1 hr 2 min
I started my business 10+ years ago and here’s a fact boo boo: 2020 is a whoooole new ballgame. Social Media was practically nonexistent when I entered the photography world, and there are so many more ways you could spend your start-up finances today In this episode, you are about to hear what I would do if I had to start my business today with just $5,000, along with some other incredible questions asked in a coaching session I had with a few Social Curator members. I love these sessions becau...
Jun 08, 2020•48 min
Do you feel like you have a story to share with the world but have been too scared to put it out there? We all have a story boo, and you never know who NEEDS to hear what you have to say. If you’ve ever thought about getting your message out, then let me introduce you to Tucker Max, co-founder of Scribe Media, a company that helps people write, publish and market their books. He’s written four New York Times bestsellers and is only one of three writers to ever have three books on the New York Ti...
Jun 03, 2020•43 min
What do tacos, 90 Day Fiance, and a gel manicure have in common? I don’t love them nearly as much as I do my husband and business partner JD! Let me tell ya friend, I married up! We’ve gotten soooooooo many requests to have JD back on the show and because your wish is my command,* drum roll please * JD is in the house. We talk alllllllll things going into business together, how to balance work and family life, what we love about each other that the outside world doesn’t get to see, and so much m...
Jun 02, 2020•21 min
I know we ALLLLLLL avoid using that four lettered F word.... FEAR. Is your tongue going dry and your heart beating a little faster? Boo boo let’s replace fear with another F word… FUN. Today on the Jasmine Star Show, I join Matt Lebris on his podcast, Decoding Success . We share our advice on how to get clear on your definition of success, conquering fear, tangible tips to believing that you are enough and I even share my top three tips for cultivating a successful relationship. If you’ve ever w...
May 28, 2020•45 min
Friend, whether you’re a brick and mortar shop, a service provider or in Direct Sales, our businesses are ALL people-oriented. That means we can’t be successful without connecting with others! In today’s episode, I’m introducing you to one of my dearest connections, Jen Gottlieb. In this chat we talk about all things publicity, mindset, and building connections online and offline to grow your business. Jen is co-founder and Chief Mindset Officer at Super Connector Media. She is basically a PR qu...
May 26, 2020•46 min
Want to hear what one of the first pieces of advice I got as a business owner? Build. An. Email. List. At the time I didn’t understand why somebody would want to read a newsletter from a photographer. Even though I had doubt, I took my friends’ advice and started to seriously build my email list. And you know what I learned? >>Newsletters are a secret weapon in my business and the best way I build trust with my audience.<< I was building trust by regularly popping into people's inbox...
May 21, 2020•18 min
Do you ever wonder when the day will come that the po-po shows up at your door because you did something wrong with your business? Now y'all know I'm a proud law school dropout who still loves watching old episodes of Judge Judy. I’m ALLLLLL about the people's court. *Can I get a witness!* Law will always be in my blood so that’s why I’m excited to jump into this conversation with Autumn Witt Boyd about how to set up your business legally. In this episode, you’re going to hear all about: Tradema...
May 19, 2020•44 min
Can I share with you one of my favorite parts of my week? Going live on Facebook for an ASK. ME. ANYTHING. These no-nonsense, kick-in-the-pants, tell-it-like-it-is Q+A's used to scare the pants off me for the longest time *#realtalk they still kind of do* but now I look forward to them. Every week I go live as a way to connect with people in real time. For 30 minutes, I enjoy sharing my journey with you and most importantly what I've learned along the way. Here’s a taste of what one of my Ask Me...
May 18, 2020•31 min
Are you ready for things to get a bit awkward? This episode is hands down the most embarrassing episode that I have released * and that's saying a lot! * I’m usually the one critiquing accounts, but the tables have turned my friend. * Grab your marshmallows and skewers * because I am basically roasted and toasted by my good friend, Marcus Murphy, on a platform that I feel a little insecure about….LinkedIn. In this interview with Marcus shares about why business owners need to be on LinkedIn and ...
May 14, 2020•48 min
Have you ever wondered how or when to pivot and diversify your business? I'm not a pivoting professional but I AM a practitioner of diversifying my business. In this episode, I’m going to take you on my business journey and show you the framework to start seeing the opportunities and possibilities for you to pivot and diversify. Here’s the thing… I have diversified and pivoted based on one thing and one thing only: What people ask for. *That's it, signed, sealed, delivered.* Are you ready to be ...
May 12, 2020•59 min
One of my favorite things about Social Media is that not a single account is the same. Our profiles are all unique because they are our opportunity to showcase us and our passions! >>The best thing about social media marketing is that you have control of what you put out and the experience you give to your followers.<< So boo, how are you showing up and using it? Oftentimes we make excuses to avoid writing e captions, put off going live until we are confident, or waiting to post unti...
May 07, 2020•33 min
Do you want to know how to save time and sanity on social media? We could ALLLLL use a little more of both, right? I get it boo, life feels a little overwhelming at this moment. But resist that urge to sip on a quarantini, because I'm gonna show you how to minimize your stress! I’m coming in hot *does anyone have a fire extinguisher* with my strategy for planning, creating, and executing a MONTH of social media posts in ONE day. You heard that right boo! ONE DAY is all it’s gonna take. You’re go...
May 05, 2020•1 hr 35 min
Real talk… have you given yourself permission to wholeheartedly pursue your dreams? We ALLLLL face barriers when it comes to chasing our dreams. The difference is, do you let them stop you or do you jump right over them and leave them in your dust? In this episode, I am addressing 5 barriers that stop you from pursuing your dreams. Boo boo, here’s the thing, I’m bringing these up because they are barriers that I’ve faced before and occasionally still do. And on those dark days when I wasn’t sure...
May 04, 2020•13 min
*Take 2!* It’s time for another Instagram-themed coaching session. Ever wonder what the deal is with Instagram stories, IGTV and going LIVE? I mean, it can’t possibly be as successful as everyone says... No one wants to see my face on screen, right? Oh boo, you couldn’t be more wrong! I know it can be intimidating and overwhelming but I’m telling ya friend, Instagram video features is where it’s at! By showing up for your audience in this way, you will see engagement go up because your followers...
May 01, 2020•43 min
Ever wish you could ask me your burning Instagram questions? Listen up Buttercup, because today's your lucky day! I’m gonna bring you in on a coaching session I had on the inside of Social Curator where we talk about all things Instagram. I have not been asked questions this in depth, granular and amazing. *They put me through the ringer!* In fact this coaching session was so good, that we actually had to break it up into two parts. That’s right, double the fun! In this episode, you’ll hear me a...
Apr 30, 2020•41 min
I can’t believe what I’m about to tell you……. Did I grab your attention? On a scale of 1 - 10 how do you think your posts do at getting your audience’s attention and engagement? The struggle bus is at full capacity right now. Don’t you worry, we've ALLLLLL been there. Not knowing what to write, side-eyeing someone else's grid for caption inspiration, playing eenie-meenie-minie-mo to choose a content strategy, or maybe you dramatically get down on bended knee like Boyz II Men asking the algorithm...
Apr 28, 2020•14 min
Listen up boo and listen up closely: you do not need to be an influencer to run a successful business Don’t believe me? I know so many of us are convinced that your account has to look a certain way, have a certain amount of followers, or have that blue check mark on it. Some of you strive to become an influencer as your ultimate goal, dreaming of sponsored ads, free products, and tons of adoring followers. I mean, it would just make business easier right? Oh Buttercup, I can’t wait to prove you...
Apr 27, 2020•45 min
If you are a regular listener of the Jasmine Star Show (thanks boo!), you hear me preach all the time about getting personal on social media. I’m ALLLLLLL about building those relationships and talking as if you’re with your BFF. However, is there such a thing as getting TOO personal on social media? This is actually a question I’m asked quite often because it's something that many business owners struggle with. Maybe you want to get personal with your audience but respect the privacy of your fa...
Apr 23, 2020•27 min
Let me ask you, friend: D o you consider yourself a freelancer or an entrepreneur? Because once you’ve identified which lane you are in it’s not only going to bring you confidence but help you approach how you do business. Let me introduce you to my future best friend and spirit animal Seth Godin. Seth is nothing short of a genius. He’s written 19 best-selling books, given 5 TED talks, and created life-changing workshops and online courses about marketing, entrepreneurship, and mindset. Seth is ...
Apr 22, 2020•34 min
Are you struggling to identify your voice on social media? There are millions of Instagram users so let’s get you to stand out! In this episode, I’m talking all things branding. I believe the foundation to growing a tribe of loyal followers is by defining what branding category you're creating on Instagram. This is going to help frame what you should be posting, how you should be posting it, and help your followers understand what to expect from you. Click play to hear ALLLLLL about it. If you'v...
Apr 21, 2020•30 min
