Does ITAM Need a Rebrand?

In this episode, Kelly Yip speaks with Fulvio Inserra from The Mastermind Group (TMG) about the perception of ITAM within organisations. What is this perception and does it hinder ITAM? Does it keep ITAM within a 'box'? What do you think? Do we need a rebrand? Fulvio always keeps us on our toes with his fresh insights. Here's one of our favourite quotes from this episode: “We all have a role to play. It's all of us collectively. We need to be better at putting shining examples into the spotlight to get others to understand the value ITAM delivers.”