The IT Experts Podcast - podcast cover

The IT Experts Podcast

Ian Luckett - The MSP Growth Hubinnovatetosuccess.com
The IT Experts Podcast with Ian Luckett, is designed to help ambitious IT/MSP business owners build a profitable tech business. In this show you will learn the complete tried and tested strategies that are working today as Ian helps techie business owners in the IT / MSP community on a daily basis. The content of this Podcast is a blend of expert advice and Interviews with some of the most successful people in the industry, offering massive value and a wise range of topics from his MSP profit Builder System. Whether his guests are experts from large enterprises, established IT/MSP businesses, serial entrepreneurs, or world class techies, they all have great stories and content to share. So, if you are preparing your IT/MSP business for growth, then we will help by sharing what IS and what ISN'T working in business right now. Our outcome for you listening to this podcast is that we help you to spend quality time working ON your business rather than being consumed IN it!
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Episodes

EP179 - Ask Stuart #14 - What Do You Want from Your Business? with Ian Luckett & Stuart Warwick

Understanding what you want from your business isn't just about setting financial targets; it’s about aligning your personal dreams with your professional goals to create a fulfilling and sustainable business model. Stuart stresses the importance of personal vision in business. He discusses how easily MSP owners can become overwhelmed by daily operations, losing sight of their original motivations and goals. Stuart points out that many MSP owners start their journey with clear intentions but oft...

Apr 19, 202423 min

EP178 - We Want Different Things…Now What?! with Joe Burns & Ian Luckett

In our latest IT Experts Podcast episode, we explore the intricate dynamics of partnership in the MSP world through the lens of Joe Burns’ compelling journey. Joe, a seasoned entrepreneur who has not only scaled but also successfully exited from an MSP, shares his experience into what happens when business partners discover their goals and ambitions are no longer aligned. Joe Burns co-founded an MSP with a shared vision for success, driven by the enthusiasm that characterizes many startup ventur...

Apr 12, 202432 min

EP177 - How to Get Your Emails Delivered First Time… Every Time with Ben Fielding and Ian Luckett

Our chat delved into the nitty-gritty of email security, an area that Ben is particularly passionate about. He explained that despite the abundance of emails, ensuring they reach their destination is becoming increasingly complex due to evolving security measures. This brings us to deliverability and the question: Why is it so hard to get email through these days? Ben pointed out that the landscape of email communication has tchanged significantly, especially with the rise of stringent protocols...

Apr 05, 202430 min

EP176 - Ask Stuart #13 - How Do I Stop My Clients from Bothering Me? - with Ian Luckett & Stuart Warwick

The crux of today's discussion revolves around the challenge many MSPs face: the constant barrage of communications from clients. This issue not only disrupts the workflow of MSPs but also poses a significant barrier to their growth and scalability. The question arises from an accountability call where clients shared their transformative experiences after implementing strategies to 'train' their clients to adhere to more streamlined communication processes. This revelation sparked a broader conv...

Mar 28, 202412 min

EP175 - Getting a Genius Out of a Bottle – Success Stories with Stuart Faulkner

Stuart Faulkner's story is a great example that demonstrates that if you understand what you’re really good at and play to your strengths, you can really start to get your business working for you. As the leader of ilicomm Technology Solutions, a growing MSP based in the West Midlands, Stuart found himself at a crossroads. Despite the company's outward success, Stuart felt that the business, and by extension himself, had hit a plateau. It was this realisation that prompted Stuart to seek externa...

Mar 22, 202429 min

EP174 - Ask Stuart #12 - Why You Don't Need a Salesperson Now ...Or Ever with Ian Luckett & Stuart Warwick

Throughout our conversation, Stuart offers -useful tips and sheds light on why, in our opinion, MSPs might not require a salesperson to achieve substantial growth. This viewpoint, while potentially controversial, is grounded in extensive experience and observations within the MSP industry. Stuart argues that for MSPs with a revenue of under £2 million, investing in a salesperson may not be the most efficient or effective strategy to generate new leads and foster business growth. Instead, focusin...

Mar 15, 202424 min

EP173 - Ask Stuart #11 - How Do I Know if I Am Being Successful in My MSP? with Ian Luckett and Stuart Warwick

Having cash in the bank, a steady stream of clients, and a growing team might seem like indicators of success, but as we explore with Stuart, success in the MSP world is much more subjective than it first appears. Our conversation unpicks the complexities of defining and measuring success in a sector where survival can often overshadow strategic growth. When starting your MSP, the initial focus is usually on getting the business off the ground rather than defining what success looks like. This s...

Mar 08, 202418 min

EP172 - Ask Stuart #10 How Do I Get Aligned with My Business Partner with Stuart Warwick and Ian Luckett

Stuart kicks off the discussion by highlighting the enormity of this challenge, especially for MSPs with multiple directors or partners. He emphasises that alignment isn't just about being on the same team; it's about sharing a vision, strategy, and direction. With various dynamics at play, from differing skill sets to diverse personalities, finding common ground becomes paramount. As Stuart delve deeper on the matter, he sheds light on the common scenarios encountered in MSP partnerships. Often...

Mar 01, 202418 min

EP171 - STOP Drowning in Desktops and START Finding Your Missing Minutes with Ian Luckett

As Stuart and I have learned firsthand, being an MSP business owner can feel like a constant struggle to find time for strategic growth, client relationships, and even just a moment to breathe. That's why we're here to share some invaluable insights and strategies to help you shift from being a bottleneck to a delegating dynamo, allowing you to build a business that works for you, not the other way around. In just two weeks, we've got a game-changing online masterclass coming your way, where we'...

Feb 28, 20244 min

EP170 – The Reality of Securing Your MSP in 2024 with Keith Hayes and Ian Luckett

One key takeaway from our conversation with Keith is the importance of taking a proactive approach to security rather than simply relying on reactive measures. Keith emphasises the need for regular checking and monitoring, stressing that security should be someone's whole responsibility within the MSP team. By implementing thorough ticket triage and actively protecting against potential threats, MSPs can instil confidence in their clients and demonstrate their commitment to safeguarding their sy...

Feb 23, 202429 min

EP169 – BF Edition – Maximising MSP Profitability with Ian Luckett

First up, let's talk about the importance of knowing your numbers. I can't stress this enough - understanding your finances inside out is absolutely crucial if you want to achieve long-term success in this game. It's not just about glancing at your bank balance now and then; it's about diving deep into your P&L, getting to grips with your cash flow, and knowing exactly where every penny is coming from and going to. Remember, your bank balance alone does not reflect the true health of your bu...

Feb 16, 202411 min

EP168 - So You Think You’re Busy! - Getting Out of Overwhelm with Claire Jenks & Ian Luckett

One of the key takeaways from our conversation is the importance of prioritizing self-care, particularly in the realms of sleep, nutrition, and exercise. Claire emphasizes the significance of refuelling and recharging our bodies to maintain peak performance, especially in high-stress environments like the MSP industry. By focusing on sleep quality and adopting small lifestyle changes, such as time chunking and delegating tasks effectively, we can enhance our productivity and overall well-being. ...

Feb 09, 202432 min

EP167 - Embracing the Power of Culture Fit in MSP Recruitment with Jane Matthews & Ian Luckett

Whether it's the struggle to find quality candidates or the uncertainty of what roles to fill, recruitment can indeed be a daunting task. But in this discussion with Jane Matthews, we explored the transformative power of a cultural fit in your MSP and how it can make a significant difference in your employee engagement and team-building efforts. We started our conversation by addressing the state of recruitment in the post-COVID world. Jane highlighted that we've transitioned from an employee-dr...

Feb 02, 202424 min

EP166 - Creating a World Class Service Delivery Culture in your MSP with Darren Strong & Ian Luckett

Darren kicks things off by emphasizing the critical importance of having a Unique Selling Proposition (USP) in the MSP sector. In a market saturated with providers, standing out is a challenge, and your USP is your secret weapon. Often, MSPs fall into the trap of offering generic USPs like quick response times or dedicated account managers. Darren advises us to dig deeper. He suggests that we ask our existing clients what made them choose our services and what they value most. This feedback can ...

Jan 26, 202429 min

EP165 - Are You Already An MSSP? Building Your Own SOC with Mark Taylor and Ian Luckett

Mark Taylor, the CTO and co-founder of Chorus, a 24-year-old traditional MSP with a strong Microsoft focus, provided a wealth of knowledge on this subject. He explained that Chorus has three core streams: traditional managed services, a Microsoft-focused Dynamics practice, and a security web practice that has been operating for about five years. The discussion started with a focus on the evolving threat landscape over the past 18 months. Mark emphasized that security breaches can often be trigge...

Jan 19, 202428 min

EP164 - You’ve Found the Right Candidate... Now What? with Meg Fenney & Ian Luckett

The Value of Consistency and Self-Investment Meg starts by emphasizing the importance of consistency in building a high-performing team. To achieve this, business owners need to invest time in learning and growing themselves. Consistency, combined with self-investment, leads to the development of valuable managerial skills. Business leaders should focus on continually improving their skills, aligning their values with their team, and driving the company's mission forward. The Role of Managers an...

Jan 12, 202434 min

EP163 - 5 Marketing Myths Smashed to Pieces with Paul Green & Ian Luckett

Myth #1: Marketing is a One-Time Event Paul Green kicks things off by dispelling the myth that marketing is a one-time event. Many MSPs mistakenly believe that a single campaign or event will bring them a flood of clients. In reality, marketing should be a consistent, ongoing effort. As Paul aptly puts it, "Marketing is a bit like feeding a garden; you need to keep watering it if you want it to grow." Myth #2: Marketing Requires a Huge Budget Our discussion then delves into the misconception tha...

Jan 05, 202435 min

EP162 - 2024 Let's Go! How to Make This Year Matter with Ian Luckett & Stuart Warwick

One of the fundamental concepts we explore is whether you'll choose to be a competitor or a creator in 2024. It's a choice that can significantly impact the trajectory of your MSP. Competing means constantly fighting for a share of the existing pie, believing resources are limited, and you need to outwork the competition. But is that the best approach? Stuart encourages MSPs to consider becoming creators instead. This mindset shift involves innovating, focusing on what you can build uniquely, an...

Jan 01, 202418 min

EP161 - An MSP Year to Remember with Ian Luckett & Stuart Warwick

So, it seems apt as we recap our top 4 episodes, that we start with one of the most common challenges we see facing MSPs - knowing where to start when it comes to growing their businesses. In Episode 139 , titled " Where Do I Start When I Want to Grow My MSP? " we addressed this common hurdle. Many MSPs struggle to navigate the overwhelming amount of support and resources available. The key takeaway here is that finding the right starting point is crucial. Building a clear growth plan is the fir...

Dec 25, 202323 min

EP160 - Ask Stuart #9 - What Should the People Structure of My MSP Look Like with Stuart Warwick & Ian Luckett

Building the right team and establishing a well-structured workforce is essential for any MSP looking to scale and thrive. Stuart shares his invaluable insights on this often-challenging topic, shedding light on why it's such a crucial issue and offering practical tips to help you get it right. Understanding the Challenge As Stuart explains, creating the ideal people structure within your MSP is a challenge because it revolves around, well, people. Managing a team, particularly as your MSP grows...

Dec 15, 202324 min

EP159 - The Human Way to Get More Sales with Julie Hutchison & Ian Luckett

In this episode, Julie and I delve into the world of MSP sales, offering you practical strategies to enhance your sales process and build stronger relationships with your clients. We understand that selling can be a daunting task, especially for tech-savvy individuals, but fear not – we're here to help you navigate the path to more sales and greater success. The Six Human Needs Julie introduces us to the concept of the "Six Human Needs," a framework popularized by Tony Robbins. These needs under...

Dec 08, 202323 min

EP158 - Ask Stuart #8 - How Do I Get More Cash in My Pocket with Stuart Warwick & Ian Luckett

Stuart begins by emphasising the importance of scrutinising costs, both in your personal finances and within your MSP. It's astonishing how often we overlook those small monthly subscriptions that add up over time. Stuart shares a recent example of a client who discovered £2,300 in unnecessary recurring costs, equivalent to a full-time engineer's salary. So, a quick win for boosting your MSP's cash flow is to regularly review your expenses. Knowing your numbers is the next crucial step. Stuart h...

Dec 01, 202320 min

EP157 - Ask Stuart #7 - How Do I Get More from My Existing Clients with Stuart Warwick & Ian Luckett

Stuart begins by emphasising the significance of existing clients, referring to them as the "Golden Goose" of your business. The key, he says, is optimising the relationship and revenue you have with them. Many MSPs leave a significant amount of recurring and one-off revenue on the table when they neglect their existing clients. The goal is to encourage your "Golden Goose" to lay more golden eggs, and this episode is all about how to achieve that. Stuart shares a compelling example of a client w...

Nov 24, 202316 min

EP156 - Ask Stuart #6 - Why You Need A-Players in Your MSP with Stuart Warwick & Ian Luckett

Defining A-Players So, what exactly are A-players in the MSP world? Stuart breaks it down for us. A-players are those individuals who are not just content with the status quo. They have the drive to step into their full potential in their careers, often going above and beyond their job description. These are the people who aspire to lead, innovate, and make a significant impact on your MSP. If you're an ambitious MSP looking to scale confidently, A-players are the ones you want on your team. The...

Nov 17, 202324 min

EP155 – BF Edition – How to Feel Great Every Day with Ian Luckett

The Importance of Quality Sleep First and foremost, let's talk about sleep. It's not just about catching a few hours of shut-eye; it's about getting quality rest that leaves you feeling rejuvenated and ready to conquer the day. I can't stress enough how critical this is. We all know how tempting it can be to scroll through social media or binge-watch Netflix late into the night, but these habits can wreak havoc on your sleep patterns. I've made a conscious effort to prioritize my sleep by establ...

Nov 10, 202318 min

EP154 - Getting Unstuck - Client Success Stories with Julian Shelley & Ian Luckett

Julian Shelley, a successful MSP owner, began his journey in 2011 when ‘Managed Service Provider’ was not yet a widely recognized term. He started his business with a clear goal: to provide IT support that was better than what he had experienced as an employee in other IT companies. Over the years, his company, Woodstock IT, grew steadily, adding one employee per year and, by 2023, had a team of 13 dedicated professionals. However, despite this growth, Julian began to feel stuck and disconnected...

Nov 03, 202322 min

EP153 – How to Sell More by Doing Less with Danny Boyle and Ian Luckett

We kick off the episode discussing the power of acronyms and models in sales. Danny and I both love the clarity they bring to complex topics. Danny introduces the concept of a sales model that can be a game-changer for MSPs. BANCOUT is the model designed to make your sales process more straightforward and enable you to communicate your value more effectively to potential clients. BANCOUT stands for Buyer, Authority, Need, Competition, Opportunity size, Unique, and Timeline. By following this mod...

Oct 27, 202333 min

EP152 - 10 Top Tips to Supercharge Your Team with Ian Luckett

1. Start at the Top - Plan Your Future Structure: To set your MSP on the path to success, begin with a clear vision of your future organizational structure. Many MSPs start with a flat structure, but as you grow, it's essential to plan where each team member fits in. This strategic planning will help you determine when and who to hire, ensuring that your team evolves in line with your business goals. 2. Set Quarterly Goals and Share Them: Don't just keep your goals to yourself. Share them with y...

Oct 20, 202326 min

EP151 – BF Edition – Time to Look in The Mirror and Run Your Own Race with Ian Luckett

Here are our top three tips to help you get out of your own way: 1. Be Consistent and Build a Great Simple Plan: We've all heard it before, but consistency is truly the key to success. This mantra applies more than ever in the MSP world. The marketplace can be unpredictable, and technology is perpetually evolving. Focusing on a well-structured plan, being consistent in your approach and staying accountable will set you on the right path. Remember, the beauty often lies in simplicity. You don't a...

Oct 06, 202316 min

EP150 – Why Your Story Is Important with Matt Newton and Ian Luckett

In this episode of the IT Experts Podcast, we had the pleasure of diving deep into a rich conversation with a 7-figure Ex-MSP business owner, Matt Newton. Matt's story isn't just another tech journey. It’s an illuminating narrative on the power of Vision, Values, and understanding one's own WHY in the business landscape. Matt is of the firm belief that any tech solution or business model can be exponentially enhanced when grounded in a clear and robust vision. Through our discussion, he shed lig...

Sep 29, 202341 min
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