Ben shared with us how even with the current world situation, roles in the IT & MSP space are still highly in demand, and it would be a challenge to attract a good candidate especially when you think that the market is depressed, and you can under offer. Jon pointed out that with the skill scarcity in the IT & MSP space now, if you are looking at hiring a high-calibre talent, it is important that you adapt a mentality of "We need to work harder than before to attract the right talent". W...
Jan 11, 2021•40 min
We all agree that 2020 had been a challenging year and not only for us but for our business. Many had to endure through struggles and challenges and had to adapt into the NEW normal, which heavily relies on the digital world. This shift was an amazing opportunity for IT & MSP businesses, especially if you have a plan figured out on how to capitalise on your growth planning. Today, I'm going to share with you the four (4) pillars that you can use in your IT & MSP business which can defini...
Jan 04, 2021•34 min
Helga shares the importance of a leader's impact and influencing skills and that if you don't have INFLUENCE, then you can't LEAD. We talked about the difference between corporate and personal branding, the power of PERSONAL BRAND, and how useful it is for you as an IT/MSP business leader. We also discussed how being self-aware you are of your own personal brand can help you in your business. Helga also talked about the three purposes that a good brand serve. They are: 1. Authentic to You 2. You...
Dec 21, 2020•27 min
Most IT and MSP business owners find the topic of business performance less than exciting, BUT, if you want to take your business to YOUR next level, you need to take this bull by the horns and you'll soon realise the power of this exercise and how important and interesting this can be. We run this exercise in our IT Experts Mastermind and I encourage members to do the same every 3 months. It really makes you think about what has happened and also get ready for the next period. Today, we will di...
Dec 07, 2020•21 min
Shiny Ball Syndrome happens when you lose focus on the tasks that matter because you find something else more exciting and interesting, you get distracted and fall off your plan. Next thing you know, you've abandoned your original plan altogether and are back to square one. So, today we will talk about 7 important tips and tricks that would help you ensure that you don't fall victim to the 'Shiny Ball Syndrome' and simply get more of what matters done! Step 1: Set up a Plan - Make sure it is SMA...
Nov 23, 2020•19 min
Many IT, MSP and Tech businesses don't pay much attention to their website's SEO, especially when they're generating clients offline and through referrals. However, Dave shares with us how supercharging your SEO can help you take your business to the next level, beat your competitors and stand out in a crowded market place. Dave also shares with us how important it is that businesses keep up with the ever-changing search engine algorithms. These are sometimes seen as a dark art and that’s why it...
Nov 09, 2020•28 min
Today, I share with you the steps that I take with my clients to help them understand, create and share their own company values with their teams. Once you have identified your own values, then it will help you to create and build your own company culture and this will also help build employee engagement and performance. In addition to this, it also helps your prospects and clients identify what type of organisation. Probably the most powerful part of identifying your values is that you can then...
Oct 26, 2020•18 min
In this episode of the IT Experts Podcast, we talk to Yusuf McNulty, who is an absolute Email Warrior and we lovingly know him as Mac. He is a former Teacher turned Copywriter. In today's show, we talk about the Fundamentals of Email Marketing, which is exciting because as we all know, emails lead to leads. So, the purpose of the show, the reason that we've put this together today is to help the IT, MSP and Tech community when it comes to nurturing leads, nurturing your prospects, even deliverin...
Oct 12, 2020•29 min
So, what is a peer support group and how does it work? Business Owners' peer groups have been around for many, many years. I first heard of them while I was reading Napoleon Hill's book Think and Grow Rich. It's basically where business owners come together, build trust, build rapport, and share with each other the challenges and successes in their businesses. This powerful combination of connection and knowledge helps them to grow their businesses and to make business not such a lonely place. I...
Sep 28, 2020•25 min
Terry emphasises that your website is and should be at the center of your marketing efforts. If your website isn't fit for purpose, no matter how much you spend on ads, Google, social media -- they all go to waste. We also discussed how in this day and age marketing is no longer one job. Marketing is now all about being a good writer, good designer, having lots of social media skills, SEO, email, Pay Per Click video, HTML, event, etc. Terry also talked about the only two reasons why people buy, ...
Sep 14, 2020•29 min
You will learn, how do business strategies work in the tech space? What are its key elements? and also, if it is really as much HARD work as most would believe? (Nope!) Get your notepad ready for this episode that's full of useful tips and tricks that you can easily follow and use in your IT and Tech business. But before anything else, let me just remind you that your people are the main engine of your organisation. No matter how good your business strategy is, if you're people are not aligned, ...
Aug 31, 2020•24 min
In this episode of the IT Experts Podcast, I share with you a few secrets on How to Build a High Performing Remote Technical Team. This will help you to increase their productivity and employee engagement and when you master all this, you will ultimately see an increase in your profitability. It has been a few difficult months in business since the Covid-19 pandemic hit, and most businesses have had to adapt to the new normal very quickly, which for most involves social distancing and working re...
Aug 04, 2020•26 min
These days, everybody seems to be busy which is great, but the real question you should be asking is are you busy taking your business to the next level? Or are you being consumed by working too much IN the technical side of your business? That being said, It is very important that you have a good grasp of key revenue-generating activities in your business right now, as this will give you the best chance of surviving any difficult times that lay ahead. One thing that all successful business owne...
Jul 27, 2020•23 min
In this IT Experts Podcast, I talked about the tried and tested model that we use to generate quality leads for our IT & Tech Clients. We help you to connect with people who need your services. Why use LinkedIn? Simply put, LinkedIn is where professionals go to level up and connect in business. Basically, it helps you generates high quality and qualified leads. Hence, if you were to focus on only one channel for your company’s lead generation, it should be LinkedIn. This is the best place fo...
Jul 20, 2020•25 min
In this episode, I talk with Fisayo Olusegun, Creative Content Creator of Anointed Words and we will be talking about “Copywriting Essentials.” By learning how to make a well-written copywriting is very essential because it drives profitability, earns a Return on Investment (ROI) and achieves your business' goals by convincing your target customer that your product offering will solve their need and offer them value. With that, we will be sharing with you today, some tips and tricks of massive v...
Jul 06, 2020•31 min
In this very special edition of the IT Experts Podcast, I talked with John Allard – founder of The Video News Factory Ltd in Milton Keynes. Today, you will learn the importance of using the right video for your Marketing strategy in making your content marketing, website brand building and all other different elements to help you through with your IT and Tech Business. The purpose of this episode is to explain and share with you why videos are important and effective in the whole marketing strat...
Apr 13, 2020•46 min
In this episode, I talk about “Surviving Major Business Disruption and beyond” As Business owners, we are continually faced with challenges, difficulties and temporary setbacks. They are unavoidable and inevitable. By learning stress management and how respond with a positive attitude to each challenge, will help you grow as a person and continue moving forward. We must be optimistic, this can help with coping with the daily affairs of life and business. I’m going to be sharing with you some tac...
Apr 06, 2020•37 min
In this episode, I talked with James Burtt, who is an awesome brand performance expert. You will learn what you need to do to get your brand out there, how you standout on a crowded IT marketplace which will ultimately help you generate more leads. The purpose of this episode is to give you a clear understanding on how having and building a solid Brand makes a huge difference and impact into your business. First off, we should know what Brand is? According to James, Your Brand is your reputation...
Mar 30, 2020•50 min
In this episode, I talked with a very special guest, Mark Matthews CEO, Leader and Visionary owner of ATG-IT in Bromsgrove, UK. Mark has an amazing and inspiring story of how he transformed his business using his inspiration from a crisp packet. He took his IT business from 0 to £2.8m, making him one of the most successful IT/MSP business owners I know. In today’s podcast, you will learn a great deal about the non-technical side of Business. It’s all about leadership, systems, processes and comp...
Mar 23, 2020•50 min
In this episode, we had a great time talking with Kevin Lowe, he is an absolute expert when it comes to finding and training the right apprentice and making sure that the apprentice offers value back to you and your business from day one. Today, you will learn not just to find the right candidate that fits to your business needs but knowing whether it is the best time for you to hire an apprentice. The purpose of this episode is to help business owners understand the benefits and/or advantages o...
Mar 16, 2020•31 min
In this episode, I had the privilege to interview AJ Yager of Praxis Metrics Data from Austin, Texas. He will be sharing with us loads of tips on how you can learn, understand and implement Data Analysis that will help your clients grow and succeed their IT and Tech Businesses which will add value to your organization. The purpose of this episode is to help business owners understand how Data works. Why Data is important and how a deeper understanding on how we can analyse it in terms of Data An...
Feb 17, 2020•37 min
Today I talked with Tiffany Kemp – CEO and Founder of Devant Limited. We share some business saving tips and tricks and strategies all around Business Contracts that you need to know that will help your business grow and run smoothly. When talking about Contracts, people generally use this as some sort of weaponry or an Insurance policy. When really it should be treated as a relationship that guides and helps both you and your customers to do the right thing. According to Tiffany, when Business ...
Feb 03, 2020•39 min
Today I talked with Ian Benjamin from DigitalExecs. He is a digital recruiter and an expert in head-hunting, recruiting and finding the right people in IT and Tech Businesses. In this episode we will help you to not only find, attract and interview the right candidates but also learn the huge impact of getting the right people in your organisation. One of the biggest issues amongst business owners is a matter of whether to recruit contract employees versus getting full time employees. According ...
Jan 20, 2020•29 min
Today I interview a great friend of mine, Matt Elwell – founder of Elite Closing Academy. In this episode you will learn the difference between Selling and Closing, and more importantly how the different elements of this process to help you close more business, convert more sales and help more people. All we did today was talk about the Ancient Art of Closing Sales. Essentially, Sales is an important process but understanding how we close is crucial for any business owner. Matt’s point of view i...
Jan 13, 2020•50 min
In this episode, I will be sharing with you my 5 keys steps to New Year Success process. Last year was a very successfully year at Innovate to Success and I put this down to having a solid plan that I adjusted and measured throughout the year. I always have some kind of plan because it helps me keep out of and also manage unnecessary stress and changes that happen in and around the business. Today, you will learn the 5 key steps to New Year’s success, that I used in 2018 to help achieve my 2019 ...
Dec 30, 2019•35 min
In this episode, I bring Anna Heim, the Head of Cyber Security and Data Protection Consulting at ARES Risk Management to the podcast. . Today, you will learn about the different elements of the current Cyber Landscape, how it is evolving and how you can respond to it. More importantly, what IT companies can do to integrate cyber into their value offerings and how to identify different malicious threats to different companies and how to prevent it. In This show we talked about 2020 Cyber Security...
Dec 23, 2019•36 min
In this episode, I interviewed the amazing Sam Rathling – the “Queen” of LinkedIn. And today, you will learn how the online Lead Generation process works and how you can help your message get out there and stand out from the crowd, which ultimately means that you will help more of your customers and clients. After listening to this show you will have the process that you need to generate more leads, more profit and get your brand out. In This show we talked about: The importance of understanding...
Dec 16, 2019•49 min
In this episode, I had the privilege to interview Gavin Page of Excelerate360 Ltd. He is an experienced sales and marketing leader, and runs a leading UK outsourced sales and lead generation company. He also works with VCs and Incubators advising start-ups and mid-tier software and technology companies on scaling sales operations. Furthermore, Gavin has a track record in creating new strategic revenue opportunities, developing sales teams into new markets, restructuring sales teams for revenue g...
Dec 09, 2019•46 min
You will learn how to build your confidence so that you can increase your leads, how to increase your profit margin, and how you can make your business a nicer place to work. In addition to the 5 Step DRIVE for business program that we understand in the previous episode, this week I get to test you out by giving you actions after each step to help you get your very own growth plan together. In the show notes below, I repeat the actions that I talk about after each step in this episode, we have a...
Nov 25, 2019•48 min
We have been in the space of helping IT and Tech business owners increase their sales, profit, and productivity over the last few years and as you may or may not know, I am a systems and processes guy. The Model that we use at Innovate to Success is called the DRIVE for business model. This model has delivered many clients amazing results over the past three years, and I want to share the fundamental building blocks with you today in this podcast. In this episode, I go deep into the individual c...
Nov 18, 2019•30 min
