This is a guest podcast from our own, Irina Pomestchenko. Irina is a patent professional for AMD LAW Group. In this episode, Irina discussed the process for securing patent protection outside the U.S. Enjoy!
TRANSCRIPT Hello and welcome to the “Is my brand protected” podcast. My name is Alana Ballantyne and I am your host for today. I will start with a quote from Thomas Edison - Edison once said this about his invention, the light bulb, “I haven’t failed, I’ve just found 1000 ways that won’t work.” Now he certainly couldn’t patent all 1000 of those ideas, but today’s we will discuss how he could have properly patented one of them. When we think of a patent, we think of inventions and devices. Legall...
This is our interview with Life-Coach, James Bonds. Coach Bonds is a life-coach for business owners and entrepreneurs with a focus on C-Suite executives. Coach Bonds shares some of his insights with us such as the coveted notion of "having it all". Coach Bonds is the curator of the Well-Driven Life. com website and represents both national and international clients. Coach Bonds can be reached via his toll-free number (866)775-5233 or his Well Driven Life website . We hope you enjoy this episode!...
In this episode we discuss - What is a Trademark? The lead-off quote: I dyed my hair this crazy red to bid for attention. It has become a trademark, and I've got to keep it this way. ~Lucille Ball TRANSCRIPTION Hello and welcome to the IS MY BRAND PROTECTED? podcast. I am Aurelia Mitchell Durant your host for today and today I'm just going to chat with you a little bit about what a trademark is and what a trademark is not the leadoff quote is from Lucille Ball. I dyed my hair this crazy red to b...
In this episode, we will discuss website encryption for your website. Lead-off quote: Whether it's Google or Apple or free software, we've got some fantastic competitors and it keeps us on our toes. ~Bill Gates TRANSCRIPTION Hello and welcome to the IS MY BRAND PROTECTED? podcasts. I am Aurelia Mitchell Durant your host for today and today we're going to discuss SSL certificates for your Web site. Imagine the struggle and finding a lead quote that related to web site encryption. I couldn't find ...
In this episode, we discuss cultural appropriation or "Doing it for the Culture." Lead-off quote: “I’m not tone deaf to where I don’t get it. I do get it.” ~Kim Kardashian West TRANSCRIPTION Hello and welcome to the IS MY BRAND PROTECTED? podcast. I am Aurelia Mitchell Durant, your host for today and today we're going to talk about doing it for the culture. In other words, cultural appropriation. The lead-off quote for today is from Kim Kardashian West and the quote is I'm not tone deaf to where...
In this episode, we discuss the three types of patents. Lead-off Quote: We think we have solved the mystery of creation. Maybe we should patent the universe and charge everyone royalties for their existence. ~Stephen Hawkings A patent is a right granted to an inventor by the federal government that permits the inventor to exclude others from making, selling or using the invention for a period of time. The Three Types of Patent – Utility, Design, Plant
In this episode, we discuss the Top 10 Most Valuable Brands. Lead-off Quote A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience. ~Scott Bedbury Top 10 Most Valuable Brands as of 2018. Amazon $150.8 Billion Apple $146.3 Billion Google $120.9 Billion Samsung $92.3 Billion Facebook $89.7 Bill...
In this episode, we discuss the Top 10 Reasons to Protect Your Brand. The lead-off quote: The best lightning rod for your protection is your own spine. — Ralph Waldo Emerson Prevent brand confusion Reputation Recovery of damages Incontestability after 5 years Public perception Easier to prove trademark infringement Puts others on notice of your brand Protects smaller brands Preventing infringing goods from entering the U.S. Brand investment...
Download this episode In this episode, we discuss how to use photos in a way to lessen copyright violations. The lead-off quote: The best thing about a picture is that it never changes, even when the people in it do.” — Andy Warhol Always ask permission to use a photo. The first step in legally obtaining copyrighted images is to simply ask permission from the owner. It’s very important that you make sure the person you’re asking has the rights to license the image. You’re going to want to explai...
In this episode, we talk about developing an exit strategy for your business and why it is important. Our lead-off quotes: The end of a matter is better than its beginning, and patience is better than pride. - Ecclesiastes 7:8 (NIV) I make known the end from the beginning, from ancient times, what is still to come. I say, 'My purpose will stand, and I will do all that I please. - Isaiah 46:10 (NIV) Exit Strategies to consider: Lifestyle Company - where there is no planned exit strategy Planned L...
In this episode, we chat it up about some really interesting celebrity trademarks. Our lead-off quote: Certainly I was typed. But what is typing? It is a trademark, a means by which the public recognizes you. Actors work all their lives to achieve that. I got mine with just one picture. It was a blessing. ~Boris Karloff We talk about the brands of President Donald Trump, Taylor Swift, Paris Hilton, Curtis "50-Cent" Jackson, Michael Buffer, Tim Tebow and Anthony Davis.
In this episode, we discuss drafting a proper website privacy notice. Our Lead-off quote: Arguing that you don't care about the right to privacy because you have nothing to hide is no different than saying you don't care about free speech because you have nothing to say.” ~Edward Snowden Central theme: You need a customized privacy notice for your website. Your privacy notice should answer the following questions: Who is collecting the data? What data is being collected? What is your legal basis...
In this episode, we discuss the entrepreneur as a lifelong learner using lessons from Oprah Winfrey’s University of California commencement speech. Our Lead-off quote: Education is what remains after one has forgotten what one has learned in school. ~Albert Einstein Central theme: Quotes from the Oprah Winfrey’s University of California commencement speech: Your job is not who you are, it is what you do on the way to who you will become. It is best to be interested than interesting. Be so good a...
In this episode, we discuss the Royal brand as an example of the use of brand licensing. Our Lead-off quote: Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful. ~Sir Richard Branson There was a remarkable striking and beautiful display of the British Royal family brand through the wedding of Prince Harry and Meghan Markel. Acc...
In this episode, we will discuss eight thoughts about developing a viable business idea. Lead-off Quote: Great minds discuss ideas; average minds discuss events; small minds discuss people. ~Eleanor Roosevelt Central theme: Eight Thoughts About Developing a Viable Business Idea When you start, do not worry about viability. Sometimes the best discoveries come by accident. Look for ideas that require as little capital as possible. Seek out ideas that will general some quick sales. Look for product...
In this episode we discuss, positioning your brand for protection. Our lead-off quote, Things may come to those who wait, but only the things left by those who hustle.” ~Abraham Lincoln Central theme: Get clear on your mission, vision, and positioning. Make an honest assessment of where you are in your business. Be able to articulate the essential elements of your brand. TRANSCRIPTION Hello and welcome to the IS MY BRAND PROTECTED? podcast. I am Aurelia Mitchell Durant your host for today. Today...
Download this episode In this episode we hear from Kimberly Broomer or Broomer-Carroll Enterprises, Inc. discussing her mobile application, Bankable Celebrations. Mrs. Broomer provides insight into the app development process. The best way to predict the future is to create it. ~Abraham Lincoln Be sure to download the Bankable Celebration App today!...
In this episode, we will discuss the use of trademark symbols in putting the world on notice of your trademark. Our lead-off quote: Your premium brand had better be delivering something special, or it's not going to get the business. ~Warren Buffett Central theme: Marketing begins with knowing the brand name you are seeking to highlight. Don’t get hung up on domains and corporate names, seek to build a premium identifiable brand. After all, Nike started off as just athletic shoes, the value is i...
In this episode, we discuss the General Data Protection Regulation (GDPR). The biggest change to internet data security in 20 years. Our lead-off quote: It has been said that arguing against globalization is like arguing against the laws of gravity. ~Kofi Annan, Former United Nations Secretary General Central theme: Business owners who depend on the web should be up on the current changes that will affect the bottom line. TRANSCRIPTION Hello and welcome to the IS MY BRAND protected podcast. I am...
In this episode, we discuss the four types of innovation: 1. Sustaining Innovation 2. Breakthrough Innovation 3. Basic Research 4. Disruptive Innovation Also, learn about the story of the "Other Moe". Our lead-off quote: You can't allow tradition to get in the way of innovation. There's a need to respect the past, but it's a mistake to revere your past. ~Bob Iger, Disney CEO Central theme: Keep research at the center of your innovation. Knowing the type of innovation you are working with goes a ...
This is a quick episode about taking your ideas to innovation. Innovation is invention plus commercialization. To be on the road to a great innovation requires the following: 1. A breakthrough 2. Strong desire and drive 3. A great idea We discuss the conventional notion of the PUSH of technology in opposition to the PULL of the market. Also, the importance of testing your idea to know when it works. The big takeaway is to FOCUS. (Hint to Focus: The Karate Kid). Listen to the episode to learn mor...
Hey everyone, we are excited to introduce you to the Is My Brand Protected? Podcast. I am your host, Aurelia Mitchell Durant. Thank you for joining me for this the very first episode. New episodes will be released every Monday morning to give you information to ponder throughout the week. Our episodes are bite-sized information about brand protection, intellectual property, international business, tech business and cyber-security matters for entrepreneurs and small to mid-sized businesses that a...
