Managing Expectations (and Festivals)

Shane Dunne owns and runs Indiepedence Festival, he's production manager with The Coronas, he owns and runs Curve Management, he promotes gigs for MCD Productions and he is one of the founders of Music Cork. He's got some stories to tell. 

While studying marketing, Sabrina Sheehan sought out work experience in the PR wing of music promoters MCD Productions. She worked with them for 10 years before starting her own company, Mission PR. Sabrina sheds some light on the dark art of music promotion.