In this podcast, we will discuss why asking for recommendations for a web designer on Facebook is not the best idea. We'll look at the risks associated with making decisions based on advice from social media, and the importance of speaking to a digital business coach before selecting a web designer. We'll also provide helpful tips for finding the right digital business coach so you can get the best results possible. Ready to find the perfect web designer for your business? Contact Mark Howard to...
Feb 19, 2023•6 min
Some years ago I got the chance to interview a man who was open to how he uses online dating apps to manipulate women for sex. The processes he used are very disturbing and I'm sure I did not get all of what he was doing, but the parts I did get went on to explain how he was working and the parallel between this and marketing.I don't for one moment agree with his actions, but from a recent post, I felt the need to highlight the parallel whilst at the same time making women aware of how these guy...
Aug 17, 2022•17 min•Ep. 81
Digital products are an extremely popular way to share and consume new information. They come in many different formats and are ideal for business owners who want to consider a new revenue stream or widen their existing audience. The hardest thing for most people to overcome is the fear that they’re creating a lot of new work for themselves. Of course there is work involved in creating a digital product, but the idea is that you’re creating something once that you can sell many times. ANY busine...
Aug 11, 2022•13 min•Ep. 80
How to stand out in the search resultsWhat makes someone click on a search result? Getting on to the first page of the search results is the ultimate goal for any business that is carrying out an SEO campaign. But how do you stand out to someone searching and encourage them to click through to your website? Search engines such as Google, pull data frankrom your website to show in the search results. There are two key elements that form the title and description that show up on the results pages....
Aug 04, 2022•14 min•Ep. 79
There comes a time when every business owner starts to wonder if they need to update or refresh their website. This could be through necessity, such as a lack of leads or sales. It could come through a design looking “tired” and needing a new coat of paint, much like a wall in your home. The brand could even be entirely overhauled to modernise or follow a change of ownership. When you’re considering a website re-design, you need to establish the main reason for doing so. Your reason will guide t...
Jul 26, 2022•10 min•Ep. 78
Facebook advertising is still one of the best and most cost-effective to do. The fact that you can really drill down on your potential client demographics, allows your business to get in front of the right people, but what are the key elements to an eye-catching advert? In this episode, I take you through the 5 key elements to make your advert successful and the 1 thing you must NOT DO with advert posts. ❤ Please like and follow me for more episodes😜 Check out my Free Downloads at https://markh...
Jul 22, 2022•10 min•Ep. 77
You are building an email marketing list and sending out newsletters or even sales letters, but are you really getting the most from your list? How is your client list relationship going? Be honest are you struggling or starting to find that maybe open rates and unsubscribes are not where you want them to be? In this podcast, I take you through the 9 easy tips to building your email client relationship which in return will increase your open rate and keep your subscribers coming back for more. ❤...
Jul 19, 2022•11 min•Ep. 76
Nobody likes to talk about the R-word (recession) but in times when there are economic downturns, there are processes you can put into place right now to ensure your business continues to run and even thrive. In this episode, I take you through the additional revenue incomes you can add to your business; one of these is outside of the box! ❤ Please like and follow me for more episodes😜 Check out my Free Downloads at https://markhoward.coach/free-stuff/ 🔥 Leave Some Feedback: What should I talk...
Jul 14, 2022•14 min•Ep. 75
Customers won't just buy from your site they need to Know, Like and Trust that you can deliver whilst give them a client experience that will want them to return and buy from you again. Listen to my 3 powerful tactics that will motivate customers to buy from you whilst increasing your trust and sales at the same time. ❤ Please like and follow me for more episodes😜 Check out my Free Downloads at https://markhoward.coach/free-stuff/ 🔥 Leave Some Feedback: What should I talk about next? Please le...
Jul 12, 2022•11 min•Ep. 74
A common thought point for a business owner is a wish for more leads. If only they could get more leads, they’d be able to make more money. How often do you think about generating more leads for your business? This could be more telephone calls, more emails, more people walking into your store, or even more website visitors. The thing is, you actually don’t need more leads. In this episode I explain why you should stop chasing leads and how you can change your sales process NOW and get more mone...
Jul 07, 2022•14 min•Ep. 73
Podcasts are extremely popular nowadays. Not only that, it seems like everybody on the planet has one! Perhaps you want to get a podcast of your own off the ground, but you don’t have the spare time to do so. Planning and recording content can be time-consuming, especially if you’re struggling to commit to creating one. That’s perfectly understandable, as there are so many hats you can wear in your business. One way to get in on the podcast craze is to be a guest on somebody else's. You don’t ha...
Jun 29, 2022•11 min•Ep. 72
These days, it’s hard for a business to stand out from the crowd online, and they struggle to create engaging content that will appeal to their audience. When it comes to blog posts, visitors want to read something that they identify with, and something that solves a problem they have. It might seem like a huge undertaking, but there are some easy ways to amplify how much your content appeals to your readers. Let’s take a look at my 5 tips for creating captivating content. ❤ Please like and foll...
Jun 24, 2022•12 min•Ep. 71
About pages are often neglected, as they’re typically something that was hastily written when your website first went live. It’s not particularly common for a business to revisit an About page, aside from perhaps updating a team profile or adding a new picture of a team member. It’s worth pointing out that a great About page will help you to stand out from your competition. If they’ve all got a boring page that doesn’t offer anything to their visitors, imagine how refreshing your new About page ...
Jun 02, 2022•10 min•Ep. 70
Are you completely and utterly at a loss about what to write? Is your content becoming stale, repetitive, and uninspired? Many business owners have been in the exact same position as you. In fact, I would bet that almost all of them have. Writing is hard enough when you already have an idea in mind, but it becomes near impossible when the topic pool has dried up and you need to create fresh content for your customers. While it might seem that you’ve exhausted every idea, or explored every facet ...
May 26, 2022•17 min•Ep. 69
It’s quickly becoming one of the most preferred ways to consume content. A video can be versatile, engaging, and deliver a massive boost to a customer's experience with a brand. It’s not surprising that many businesses are using it as a valuable marketing tool today. From vlogs to ads, video-based content is most definitely here to stay. I’m going to talk about one type of video today. It often gets overlooked as an opportunity to connect more with your customers. ❤ Please like and follow me for...
May 19, 2022•12 min•Ep. 68
A lot of people don't know this but there's a really easy way to increase your email open rate and it doesn't involve any complicated tactics or strategies. All you have to do is avoid the 10-second rule. In this episode, I'm going to break down exactly what that means and how you can implement it in your own campaigns. ✅Download 101 Email Headlines - https://bit.ly/3HSyWLW ❤ Please like and follow me for more episodes Looking to ramp up your online marketing but don't know where to start? Look ...
Mar 10, 2022•14 min•Ep. 67
In this episode, I'm going to show you what's happening on the other side of your screen that nobody talks about... That is, until now. As an online entrepreneur myself, I've seen first-hand what's happening in our world right now. The internet has made everything accessible at any time of day or night - which means that there are fewer people out shopping on Main Street these days. If you're wondering why your local store seems vacant lately, how it affects consumer buying, then this podcast wi...
Feb 24, 2022•12 min•Ep. 66
In this podcast, I'm going to show you how to rank your YouTube videos higher in minutes using simple techniques that anyone can do. PLUS, I will also reveal the one type of video that you really must be produced for your business success.So whether you're just starting out with YouTube or you've been doing it for a while, this podcast will help you get more views and better rankings. Resources Mentioned in this Episode www.video-cashflow.com - my good friend Jeff Laming's website. Tons of resou...
Feb 18, 2022•19 min•Ep. 65
When it comes to your website, you want to use every tool at your disposal to engage and persuade potential customers. And while there are many different tools you can use, case studies should be high on the list. Why? Because case studies are one of the most effective ways to showcase the value of your product or service. Not only that, but they can also help you build trust with potential customers. So if you're not using case studies on your website, you're missing out on a powerful marketing...
Feb 03, 2022•14 min•Ep. 64
Do you ever post a tweet or Facebook update and feel like you're talking to yourself? You're not alone. A lot of business owners struggle to create posts that get interaction from their followers. But don't worry, I'm here to help. In this episode, I'll share some tips that will help you create social media posts that people will want to engage with. So tune in and start boosting your social media engagement today! FREE GIFT 🎁 As promised in the podcast you can download the social media cheat s...
Jan 27, 2022•13 min•Ep. 63
SEO, or search engine optimization, is one of the most important aspects of any online marketing strategy. It can help you to increase traffic to your website, and can even help to improve your ranking on search engines. And while SEO can be a complex process, it doesn't have to be expensive. In fact, there are a number of things that you can do yourself in order to improve your SEO ranking without spending a penny. In this episode, I take a look at some simple but effective methods for increasi...
Jan 20, 2022•16 min•Ep. 62
Business owners, this is the most important email you will ever send. It's not about your grand opening or your new product - it's about you. Well, more specifically, it's about your business and how to make it thrive. Welcome emails are used with newsletter opt-ins, lead magnets, course sign-ups, specific product purchases and in many other scenarios. They're the first step in the journey that a new subscriber or customer will have with your business. According to research carried out by Hive, ...
Jan 13, 2022•13 min•Ep. 61
Are you giving your VIP customers royal treatment? If not, you could be missing out on some serious business. Here's why exclusivity is a powerful motivator for your best clients – and how to give them the benefits they crave. As a business owner, you know that it's important to reward your loyal customers. But what kind of rewards are most likely to keep them coming back? Turns out, exclusive benefits are a big draw for VIPs. By giving your top clients special perks, you can motivate them to st...
Jan 06, 2022•11 min•Ep. 60
When it comes to navigating a website, trust goes beyond a shiny badge or an encouraging seal of approval. Your customers' entire journey through your website should be full of trust signals from start to finish. In this episode, I outline some of the top, easy to do (and setup) trust elements that you should have on your website now. ❤ Please like and follow me for more episodes 🔥 Join me at the mini-marketing club Leave Some Feedback: What should I talk about next? Please let me know in the c...
Oct 29, 2021•17 min•Ep. 59
Did you know that when you have a website built there are in fact 3 areas of consideration when it comes to building and deployment? The problem is too many web designers only are aware of stage 2 (the build) and leave out the more important stages of the build. This more often results in a business losing money, clients and (as often happens) fails to continue trading. In this podcast I explain the 3 stages of a web build and WHY you should NEVER ask for a web designer on Facebook recommends. T...
Oct 22, 2021•19 min•Ep. 58
Many businesses are struggling to get real engagement on their social media posts right now and in this episode, I will reveal the top 10 post ideas to easily increase your post engagement. Plus I reveal the biggest mistakes people are making on their social media posts and more importantly how to fix them. Social media play a huge role in any business and everything I outline in this episode can be used on your Facebook page, Linkedin and even your Instagram account! ❤ Please like and follow me...
Oct 15, 2021•23 min•Ep. 57
For the small business owner, online marketing can be a daunting task. It seems like there's always something new to learn and it's not just about social media anymore! For the past few months I've been working on my own podcast as well as taking some time to listen to others in order to get an idea of what makes good content for this medium. Along with that, I have been trying out new tools in order to help me streamline my work day and make sure that I am following best practices when it comes...
Sep 03, 2021•15 min•Ep. 56
Presentations are a great way to share your ideas with the world. They can be used at conferences, meetings or even as an email campaign. However, just because you have prepared a presentation doesn't mean it's going to get results. Here are 6 tips that will help you create presentations that generate results ❤ Please like and follow me for more episodes 🔥 Join me at the mini-marketing club Leave Some Feedback: What should I talk about next? Please let me know in the comments below Did you enjo...
Jul 31, 2021•15 min•Ep. 55
How your website colours affect your customers Business owners often focus on the design and layout when thinking about what colour scheme will work best for their company’s website; however, many don’t consider how this choice can affect other aspects of marketing like customer perception and conversion. The wrong colours can actually turn potential visitors away from your business. Likewise, having the wrong colour(s) in your business attire can also swing if someone will trust you and feel yo...
Jul 02, 2021•16 min•Ep. 54
How to Test your business project idea and get people to pay for it! So you have this awesome idea or service that you want to offer to your clients. Maybe you have a product that you think will do well in the market but how do you know? You could end up spending a lot of time and money and get zero sales from it and no matter what advertising you then do, you are then chasing for the sales and still losing money. What if you could launch a new service without doing any work? How about selling a...
Jun 25, 2021•20 min•Ep. 53
