Why Do Customers Change Their Minds?
Jan 27, 2018•20 min•Ep. 6
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Episode description
Colin Shaw and Professor Ryan Hamilton examine the question: Why do customers change their minds? What makes a customer change their minds when they have been so certain the day before? Critically what can we do about it? Ryan discusses research by psychologists that give us some clues, and pointers for improving your customer's experience. Hosts, Colin Shaw and Ryan Hamilton.
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