The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth - podcast cover

The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth

Colin Shaw, Beyond Philosophy LLCintuitivecustomer.libsyn.com
We believe you should laugh and learn! 'The Intuitive Customer' podcast achieves this. Hosted by Colin Shaw, recognized as one of the top 150 business influencers by LinkedIn, where he has over 283,000 followers, and Prof. Ryan Hamilton, Emory University, discusses how you can improve your Customer Experience and gain growth. This review sums up: "The dynamic between the two hosts makes this podcast. Each brings a unique take on the topic and their own perspective and plays off each other sense of humor. I come away after each episode with a feeling of joy and feeling a bit smarter". Visit www.BeyondPhilosophy.com
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Episodes

Is Facial Recognition Creepy or Is It Just the Future?

Is Facial Recognition Creepy or Is It Just the Future? Technology can analyze people’s facial expressions and determine what emotion they feel. It’s called Facial Expression Analysis and it uses Facial Recognition technology. This technology presents the most authentic option for capturing data on customers’ emotions during your Customer Experience. This technology is the next level of Customer Experience analysis and the future for the industry. Take a look here: https://beyondphilosophy.com/au...

Apr 20, 201941 min

Why Too Much Choice is a Bad Thing

People like choices. They just don’t like choosing, at least not when there are too many options. However, if you give people the option of shopping where there are only two options or where there is a wide selection, people will nearly always choose to shop where there are many choices. Then, when they get there, they can’t make a decision and feel frustrated and disappointed about it. This episode of The Intuitive Customer explores the issues of too many choices and the adverse effects it can ...

Apr 13, 201924 min

Being the Guardian of Your Service Culture

Being the Guardian of Your Service Culture Keeping up your culture of customer service is not easy. Leadership in many organizations find maintaining the customer service culture they have established is a substantial issue. In this episode of The Intuitive Customer podcast, we spoke with three-time best-selling author, coach, and conference speaker Marilyn Suttle. She helps leaders and teams make subtle shifts to create breakthrough success for customers. Her clients have gone on to increase th...

Apr 06, 201931 min

Brand Or Customer Experience - what comes first?

Brand Or Customer Experience - what comes first? The ubiquity of brands is undeniable. With the constant exposure to them, we all feel like we know what a brand is. However, when we are asked to explain it, we often fumble. In fact, it is remarkable just how different our answers are. It seems as if no one really knows what a brand is at all. Branding is imperative to having an outstanding Customer Experience. The relationship between your brand and the outcome of your experience, at least in th...

Mar 30, 201923 min

How to Manage Uncertainty

How to Manage Uncertainty My team is the Luton Town Football Club. I heard the manager say about the team that you have to control the controllable. I quite like that phrase and I believe it is the key to managing uncertainty in your business for your customers. Now, he didn’t come up with the phrase. It’s a well-used epithet by many coaching organizations—and not just for football. The reason the saying is so well-known is it helps us as human beings cope with uncertainty. It means that even as...

Mar 23, 201920 min

Customers Are Irrational! Why? What Can We Do About It?

Customers Are Irrational! Why? What Can We Do About It? Many times, when I talk about irrationality in customer behavior, people in the business-to-business (B2B) arena tune out. However, this is a mistake. All customers are irrational, whether they are making business decisions or consumer ones. This episode of The Intuitive Customer explores customer irrationality. We talk about what we mean by it, how it changes our perception of an experience, and what organizations can do to design Customer...

Mar 16, 201923 min

How To Create Innovative Service

One thing many positive Customer Experience stories people tell have in common is they involve a moment that surprised and delighted customers. Customer loyalty consultants refer to it as Innovative Customer Experience, and it is the key to getting your customers to talk about your experience to everyone they know. Author, speaker, and customer loyalty expert Dr. Chip Bell is our guest on this episode of The Intuitive Customer podcast. As a customer loyalty consultant to Fortune 100 Companies, B...

Mar 09, 201928 min

The Tools To Use To Create Actionable Measures

A significant influence on your Customer Experience outcome is how customers feel during your experience. In our global Customer Experience consultancy, we say that emotions are over 50 percent of a Customer Experience. For good or ill, customer feelings have a profound effect on how they remember your experience also. Despite my belief and routine pronouncement of these facts, I am astonished by how many companies don't bother with measuring customer emotions. Those that do measure customer emo...

Mar 02, 201938 min

How To Measure Authentic Customer Emotions In Real Time

There is a big challenge when measuring customer emotions as you are asking customers how they felt in an experience, as this is done retrospectively, a while after they had the experience. Many times, Customers don't remember how they felt or, for several reasons, they don’t want to tell you. Using technology, you can now measure customer’s emotions in real time! Critically you can measure their AUTHENTIC emotions, i.e: The REAL emotions they are feeling, through the use of micro expressions. T...

Feb 23, 201932 min

How Customers Make Complex Decisions In A World of Constraints

We often discuss the Intuitive and Rational System and how they work together to help customers make decisions. The Intuitive System is automatic and emotional, and the Rational System is deliberate and logical. What we don’t usually share is that by academic standards, this concept is relatively new. An older theory also explains why we act the way we do as customers, and you need to know about it to promote customer success. This episode of The Intuitive Customer Podcast explores the concept o...

Feb 16, 201925 min

How Successful Retailers Win in Endless Disruption

Organizations do not have the luxury of focusing solely on operations these days. Over the past decade, retail as an industry has changed. To survive, retailers must put the customer at the center of everything they do. That said, not everyone believes it yet. Not so long ago, I was having a conversation in the C-Suite of a company about Customer Experience. Unfortunately, this company was not into the idea of putting the customer at the center of everything they do. Now, I won’t tell you the na...

Feb 09, 201934 min

How to Create A Financial Times Award-Winning Consultancy from Scratch

Beyond Philosophy won an award named one of the Best Management Consultancy Firms in the UK, by the Financial Times (FT) . This was voted on by clients and peers, we couldn’t be more honored or proud. This bonus episode podcast explores how you can take your idea and turn it into an Financial Times Award-Winning consultancy, too. We share our 10-Step Plan for Success and ask our listeners, what would you do if you weren’t afraid? The 10-Step Plan for Creating Your Award-Winning Business: Recogni...

Feb 06, 201929 min

The One Thing You Need to Change

Psychological theories help explain why people do what they do. As customer experience consultants we believe when you are working on a Customer Experience strategy psychological theory is crucial to understanding the behavior of your customers. However, psychology is unlike other sciences; it isn’t exact. In fact, you might have to consider much of what psychology tells us is provisional, an impermanent hypothesis that explains what many people do most of the time. Just not all the time. This c...

Feb 02, 201921 min

The BIG Dangers For ‘Customer Experience’ in 2019 - Expert Debate

The Customer Experience Industry is suffering from a lack of results. Or perhaps it might be more accurate to say, it is suffering from a lack of proof about the results Customer Experience strategy is getting. It is time for all Customer Experience professionals to champion the ROI of their Customer Experience. The problem is many of our champions do not know how. We spoke with speaker, author, and CEO of Customer Think, Corporation, Bob Thompson about his recent research and what he thinks the...

Jan 26, 201929 min

Stay Ahead of Your Competition with New Advances in CX Marketing

Stay Ahead of Your Competition with New Advances in CX Marketing This podcast discusses the five areas you can address that will change the results you get with your Customer Experience. With a focus on these five key actions, you will not only improve your Customer Experience, but you can also get a jump on the competition in the new year. 5 CX Concepts to Keep You Ahead of the Competition Focus on the ROI of CX improvement. Having a record of your return on investment (ROI) for Customer Experi...

Jan 20, 201930 min

Are You A Risk Taker?

Are You a Risk Taker? We all have varying levels of risk tolerance. When we shy away from risk, we call that risk-aversion. This episode of The Intuitive Customer discusses the concept of risk aversion and how it affects customers’ behavior in your Customer Experience. People like sure bets better that come with less significant gains over risky ventures, even when the risky venture proposes a substantial benefit. We hate losing things. Losing things makes us much more upset than gaining things ...

Jan 13, 201923 min

4 Easy Ways To Get Started Using Behavioral Economics

There is an abundance of theory in behavioral economics which can seem overwhelming. How can Marketing and Customer experience teams start using it today. In this podcast we give you an overview of the big ideas. To do this, Ryan has developed a framework of the four key principles - a summary of the four principles of human behavior. Ryan calls this the 4R’s. 1: Reference points. Reference points is the idea that people evaluate almost anything by comparing it to something else. If you want to ...

Jan 06, 201928 min

Why is Academic Research So Impenetrable?

There is a great deal of information in academia that can help your business, but how do you access it? How do you read it? How can you apply this to your customer experience? Colin will reveal how you can benchmark your performance against other companies to determine how you are doing in the new world of behavioral economics and customer experience. Just complete a short questionnaire and we will then send you a free personalized report!

Dec 22, 201825 min

Why Customer Experience is Dying (And What To Do About It)

It seems from two recent surveys that despite all the money and resources that have been ploughed into improving Customers Experience, this is not having any effect? What will happen next is that CEO's and the C-Suite will start to remove their support for these changes. What is the problem and what can be done about it? Who better to answer that than Colin Shaw with 17 years experience in the industry and many successful implementations that have driven a great return on investment.

Dec 15, 201830 min

Are You Making Intuitive Or Rational Decisions?

There are two key ways people make decisions: intuitvely or rationally. We discuss why this is important to designing your customer experience and how this can have a key effect on customer loyalty. We reveal how you can benchmark your organization’s performance against other companies to determine how you are doing in the new world of behavioural economics and customer experience. Just complete a short questionnaire and we will then send you a free personalized report!

Dec 08, 201831 min

Understanding Customer's Mental Budgets

Customers tend to partition money and resources into different categories and this affects their spending patterns. What are the implications of this for you? How can you use this to take your customer experience to the next level? Colin reveals how you can download his ebook 'Unlocking the Hidden Customer Experience' for free!

Dec 01, 201823 min

How to discover what REALLY drives value for you $$$

There is a big difference between what customers say they want and what they buy. For example, Disney know that when they ask their customers what they would like to eat at their theme park that people will say they would like to have an option of a salad. Disney also knows that people don't eat salads at theme parks! They eat hot dogs and burgers. It is therefore vital that you discover what your customers REALLY want, not what they say they want, and what drives most value for you. This will h...

Nov 24, 201818 min

Key stats to prove your ROI - It's About The ROI Stupid!

What are the best statistics to help you prove ROI for your customer experience program? These are the best statistics that will help you create ROI. Colin reveals how you can download his ebook 'Unlocking the Hidden Customer Experience' for free!

Nov 17, 201826 min

Digitial Transformation - The Opportunities And Problems And How To Overcome Them

We all know the retail landscape is changing. But what should it be changing to? What are the opportunities and problems? Colin and Ryan interview Amit Sharma, CEO of Narvar, about how retailers can create emotional connections with shoppers in a technology-driven world. Colin will reveal how you can benchmark your organization performance against other companies to determine how you are doing in the new world of behavioral economics and customer experience. Just complete a short questionnaire a...

Nov 10, 201830 min

How Customers Make Rules for Themselves

Customers make rules for themselves that help them in their buying decisions. Some of these rules are common to many people. Some are specific to individual customers. Do you know what your customer's rules are? How do you find out how to move your customer experience to the next level. Colin reveals how you can download his ebook 'Unlocking the Hidden Customer Experience' for free!

Nov 03, 201828 min

Why Customers Want You To See What They Consume

Some people spend a great deal on money on expensive products just so they can be seen using them. Other people buy very cheap items. Both of these groups could be 'consuming conspicuously'. What does this mean and how can you use this to move your customer experience to the next level? Colin will reveal how you can benchmark your organizational performance against other companies to determine how you are doing in the new world of behavioural economics and customer experience. Just fill out a sh...

Oct 27, 201826 min

Seven Key Strategic Questions Critical to Improving Your Customer Experience - Bahrain CX Conference

To improve your customer experience it is vital you address these seven key strategic questions. Colin reveals these questions at a keynote conference speech in Bahrain. Do you know the answers to these questions? Colin also interviews Rami Sweis, CEO of GolfCX on how customer experience is becoming a key area in the Middle East region. Finally, Colin reveals how you can download his ebook 'Unlocking the Hidden Customer Experience for free!

Oct 20, 201829 min

How To Make Your Experience Convenient

What are the six strategies for making your experience convenient? Colin and Ryan interview Shep Hyken, Customer Service and Experience expert about his latest book " The Convenience Revolution '. Shep reveals these strategies.

Oct 13, 201835 min

Creating and Sustaining a Customer Centric Culture

To improve your customer experience you must also become much more customer centric. How do you do this? What should we focus on? Colin and Ryan discuss what you need to do and how this impacts building a great customer experience. Colin reveals how you can download his ebook 'Unlocking the Hidden Customer Experience' for free!

Oct 06, 201826 min
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