In this final episode of the series, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Simon Lesser, the panel share advice on improving website speed and performance; considerations for choosing SEO and tech SEO tools, and the significance of log file analysis in understanding Google crawling behaviour and website performance. Join us as we demystify technical SEO and gain expert perspectives on optimising websites fo...
Aug 14, 2024•1 hr 2 min•Ep. 731
In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Charley Brennand, this episode dives head first into the fast-evolving evolving social and paid search landscape. We cover the dominance of video content and its place in paid search campaigns, plus the crucial importance of testing and exploration in the ever-changing world of digital marketing. So, grab your notepads and get ready to be ins...
Aug 06, 2024•1 hr 2 min•Ep. 703
In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Dan Taylor, this panel session covers everything you need to know about AI’s place in digital marketing; from its evolution and the future of content creation, to the ethical considerations we need to be aware of as the technology develops, it’s all in this episode, so tune in! In this episode: 05:51 The importance of understanding AI’s stren...
Jul 30, 2024•1 hr 2 min•Ep. 729
In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Claire Carlile, this panel session takes questions from the live audience, answering their queries on real-life website and SEO issues. Join us for a deep-dive into technical and on-page SEO with relatable information, tools and techniques for marketing professionals and business owners alike. In this episode: 07:24 Why optimizing text-heavy ...
Jul 23, 2024•1 hr 2 min•Ep. 728
In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Patric Stox, our panel of experts delve deep into the world of SEO analytics, sharing valuable insights on the challenges and solutions surrounding Google Analytics 4 (GA4) and the future of data-driven decision-making. If you’re keen to learn more about using data to get the best results from your digital marketing campaigns, this episode is...
Jul 16, 2024•1 hr 1 min•Ep. 727
In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Neha Khanna, the panel discussion focuses the subject of e-commerce, especially the challenges of SEO within the industry and the strategies used to address them. If you’re keen to learn more about SEO within the ecommerce landscape and the KPI’s and metrics needed to measure success, this episode is for you. In this episode: 24:33 Why simpli...
Jul 09, 2024•1 hr 4 min•Ep. 726
In this series of episodes, we introduce you to some of our top experts sharing their knowledge during the brightonSEO conference. Hosted Karim Adib, the panel discussion centers around the subject of content marketing and digital PR. If you’re keen to learn more about building relationships with PR professionals and the importance of building quality links - or if you’re a small business looking for pro tips to improve your content marketing activity, this episode is for you. In this episode: 0...
Jul 02, 2024•1 hr 3 min•Ep. 725
In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Hana Montogomery, the panel discussion centers around link building strategy, its relationship with developing AI technology and the best tools and tactics currently used by SEO pro’s. If you’re keen to learn more about link building as part of your digital marketing strategy, this episode is for you. In this episode: 06:08 Why link context i...
Jun 25, 2024•1 hr 8 min•Ep. 724
In today's episode we’re joined by special guests, Bianca Anderson and Andy Crestodina. Our conversation centers around the impact of algorithm updates on the future of content discovery; the practical strategies for navigating this evolving digital landscape and the importance of leveraging expertise within content teams to enable the evolution of content discovery. If as a business you’re looking to build your authority online, this episode is for you. In this episode: 07:42 Interjecting exper...
Jun 11, 2024•26 min•Ep. 723
In today's episode we’re joined by special guests, Julia Vyse and Kevin Lee, discussing the developments and advances taking place in paid media right now. Our conversation takes in the complexities of paid advertising; the challenges of measuring success, and the importance of understanding the nuances of different platforms. If you’re keen to get a better understanding of how paid advertising can work for you, or to improve your current campaigns, this episode is for you. In this episode: 05:1...
Jun 04, 2024•29 min•Ep. 722
In today's episode, we’re talking all about video advertising with insights from expert guests Jyll Saskin Gales and Corey Henke. We discuss the impact of automation and AI in advertising, the continued rise of short-form video content, the merging of organic and paid content, and the challenges of measuring advertising effectiveness in a rapidly changing digital landscape. If you’re here to gain expert perspectives on navigating the evolving landscape of video in digital advertising, this episo...
May 28, 2024•27 min•Ep. 721
In today's episode of the Internet Marketing Podcast we’re getting unmissable insights from local marketing experts Amanda Jordan and Greg Gifford. Exploring the current landscape of local SEO, we discuss the importance of a holistic marketing approach, the impact of algorithm updates, the future of search, and the essential elements of local marketing strategies. If you’re keen to know more about how local SEO marketing can drive more meaningful results, this episode is for you. In this episode...
May 21, 2024•27 min•Ep. 720
In today's episode of the Internet Marketing Podcast we’re joined by Areej AbuAli and Kirsty Hulse to talk about building successful communities. We discuss their hugely popular in-person live events – Women in Tech SEO and Confidence Live - and discuss the challenges and rewards of the online communities that sit alongside them. If you’re keen to know more about nurturing communities and the insider view on the realities of event organising, this episode is for you. In this episode: 00:30 The o...
May 14, 2024•30 min•Ep. 719
In today's episode of the Internet Marketing Podcast, we’re joined by digital advertising expert Kyle Johnson to discuss the latest trends and changes in the world of paid search and pay per click advertising. We explore the shift from keywords to conversations, the impact of AI on campaign optimisation, and the transformation brought about by Google's PMax campaign tool. If you’re here to gain valuable knowledge and stay ahead in the ever-evolving realm of paid search and digital advertising, t...
May 07, 2024•29 min•Ep. 718
In today's episode of the Internet Marketing Podcast we bring together Natalie Arnie, a freelance SEO consultant, and digital content specialist Zoë Burke. Together we explore the challenges faced by marketers in the current digital landscape, and the strategies for creating successful content that will ensure you stand out from the crowd. From understanding audience personas to leveraging influencers and social media, we discuss the innovative but actionable approaches and insights to take your...
Apr 30, 2024•27 min•Ep. 717
In today's episode of the Internet Marketing Podcast we chat to PR experts Olivia Bence and Will Waldron. They share their practical tips on how to skyrocket the reach on your next PR campaign, including; why we need to understand the changing landscape of freelance journalism; how to build a good rapport with journalists and editors and the importance of good quality link building for SEO. Let’s dive in! In this episode: 06:15 The changing landscape of journalism - many shifting to freelance wo...
Apr 23, 2024•26 min•Ep. 716
In today's episode of the Internet Marketing Podcast, our conversation covers the interconnection between branding and organic marketing; the role of social media in brand ownership, and the significance of authenticity in storytelling. We also delve into thought leadership and explore some practical ways organisations can engage and use it to create valuable online content. Our experts this week are Annika Haataja & Kineta Kelsall, both SEO experts with a passion for brand driven content. I...
Apr 16, 2024•26 min•Ep. 715
In today's episode of the Internet Marketing Podcast, we discuss the challenges and complexities marketing professionals face when expanding their campaigns into new countries. We discuss the importance of understanding local media landscapes; how to adapt your content for different international markets and the importance of accurate translations for cultural context. Our experts this week are Peace Itimi and Laura Míguez, both innovative thinkers and highly experienced in international marketi...
Apr 09, 2024•26 min•Ep. 714
In today's episode of the Internet Marketing Podcast, we’re discussing the more technical aspects of SEO, including an in-depth look at the crucial elements of site structure, rendering methods and information architecture. We also explore the tools available to help you analyse the performance of your website and get you better results in the SERPS. Our experts this week are Sally Raymer and Mark Stanford-Janes, both experts in their field with over 20 years’ collective experience. If you’re lo...
Apr 02, 2024•24 min•Ep. 713
Today we delve into the world of PPC and lead generation with our expert guests, Veronica Ruiz and Ethan Lambert. We explore the various strategies for using paid advertising to generate leads, including the importance of storytelling, the impact of landing page optimisation, and the effectiveness of different paid media channels. If you want to stay ahead in the world of PPC for generating leads, this is the episode for you. In this episode: 06:02 Why some companies struggle to market products ...
Mar 26, 2024•24 min•Ep. 712
Chima Mmeje & Luke Gosha join us on the podcast today, sharing their expertise and experience on how AI tools can help with content creation and analysis in marketing. We delve into the practical ways in which AI can be utilised, the ethical considerations to be aware of, and the importance of validation, fact checking and transparency when using AI-generated content. Join us for an in-depth conversation on the intersection of AI and digital marketing in today's episode. In this episode: 06:...
Mar 19, 2024•27 min•Ep. 711
In this episode we’re joined by Danielle Gipps & Carla Rovaris for a deep-dive into the dynamic nature of paid social advertising and its relevance in today's marketing landscape. We discuss the significance of targeting customer behaviours, and explore the innovative approaches brands can take in their content creation and advertising campaigns to engage new audiences. If you are looking for new strategies and ideas around paid social, make sure you tune in! In this episode: 08:10 Paid soci...
Mar 12, 2024•33 min•Ep. 710
In this episode we’re joined by content experts Karim Adib & Manuel Massimo Madeddu to talk about how we can be more effective with content production. Together we discuss the integration of AI into content creation and how it’s shaping our approach to production processes; the importance of maintaining authenticity in the AI age; and the impact visual content is having in the world of SEO and marketing today. Whether you're a marketer or a content creator, this episode will provide valuable...
Mar 05, 2024•24 min•Ep. 709
In this episode we’re joined by Matt Green and Nabeel Tanveer, both industry experts in the field of SEO analytics. In our chat we cover the impact of continuous algorithm updates and the best tools and methodologies for monitoring and analysing competitors. Listen in for valuable recommendations on honing your analysis skills and keeping up with the latest trends. Whether you're new to SEO or an experienced professional, there's something here for everyone. In this episode: 07:30 The purpose of...
Feb 27, 2024•27 min•Ep. 708
In this episode we’re joined by industry experts Araminta Robertson & Fiona Brennan to discuss all things content strategy. Together we look at the potential impact of AI in content creation, including ethical concerns and the practical applications of AI tools; share valuable insights into narrative structure and storytelling, plus, the key to getting your subject expert on board for more impactful results. In this episode: 04:27 Research, writing, and personal qualities in learning. 11:51 ...
Feb 20, 2024•30 min•Ep. 707
In this episode we’re joined by Andi Jarvis, founder of Eximo Marketing & Katie Thompson, freelance copywriter, journalist and founder of Katielingo.co.uk. We discuss creativity in marketing, the importance of understanding different personality traits in business, and insights into what creativity can mean within digital marketing projects. We also cover the challenges and strategies for maintaining creativity in day-to-day work and the value of building relationships with clients. In this ...
Feb 13, 2024•26 min•Ep. 706
In this episode we’re joined by Cheryl Crossley, head of digital PR at IDHL Group & Sarah-Jayne Taylorson, Digital PR Consultant at NORTH . Cheryl and Sarah Jane share insights into the evolving landscape of online PR, the importance of integrating digital PR with traditional PR, and the factors contributing to a successful digital PR campaign. They delve into the ideation process and the challenges of pitching to online publications and offer valuable tips on building relationships with jou...
Feb 06, 2024•26 min•Ep. 705
We’re back and bringing the podcast into the Brighton SEO family, returning to our original name, The Internet Marketing Podcast . We're adding even more great content with contributions from talented marketers connected to the world's largest search marketing event, the brightonSEO conference. Thank you for being a loyal listener - we can’t wait to engage with our amazing audience. Stay tuned for upcoming episodes. To find out more about us and the show visit https://internetmarketingpodcast.or...
Feb 05, 2024•54 sec
In this episode we’re joined by Robert Patin, Managing Partner of CreativeAgencySuccess. In his words, Robert is on a mission to eradicate the phrase ‘the starving artist’, and part of this mission involves helping creatives to conserve their creative energy by learning what to say yes to, and when to say no. EXCLUSIVE LISTENER GIFTS Robert is giving 3 free resources for listeners of this podcast. Hit creativeagencysuccess.com/sitevisibility where you’ll find: A link to download Robert’s book, ‘...
Oct 26, 2023•36 min•Ep. 704
In this episode we’re joined by our former host, Kelvin Newman. Kelvin runs Rough Agenda, a specialist marketing events company, based here in the UK. Rough Agenda is well known for housing the world’s largest search marketing conference, brightonSEO. brightonSEO has been running for 13 years and welcomes over 3000 marketers twice a year in Brighton, UK. …and it’s about to get even bigger. Kelvin and his team are heading to San Diego on the 9th and 10th November 2023 for the very first brightonS...
Oct 19, 2023•31 min•Ep. 703
