Expanding with Intention: Opening a Satellite Office with Bria Hammel
Summary
Bria Hammel returns to share her journey of expanding her interior design firm by opening a satellite office in Charleston. She delves into the strategic reasons behind the expansion, including staffing challenges and market opportunities, and the analytical decision-making process. Bria also provides practical insights into the initial setup, hiring remote teams, leveraging technology for collaboration, and diligently maintaining a strong company culture from afar, offering valuable lessons for any scaling business.Episode description
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Today’s guest is not only a seasoned design entrepreneur, but also a dear friend and a familiar voice here on The Interior Collective. I’m so excited to welcome back Bria Hammel, the visionary behind Bria Hammel Interiors and Brooke & Lou.
If you’ve been with us since the early seasons, you might remember Bria’s first appearance in Season 2, Episode 2, where she shared her insights on pivoting through uncertainty with strength and strategy. That episode is still one of our most listened-to—and for good reason.
This time, Bria’s back to pull back the curtain on her most recent and ambitious move: opening a second interior design office in a completely different city. We’ll get into the why, how, and what now of growing her team across state lines, building systems that can scale, and leading with confidence from afar.
Whether you’re dreaming of expanding your business or simply curious what it actually takes to make a multi-city firm run smoothly, this episode is full of practical insights and candid reflections you won’t want to miss.