AI isn’t coming. It’s crashing—right now—into the heart of the independent insurance agency. In this episode, Michael Jans breaks down the most transformational shift the industry has ever seen: the rise of artificial intelligence and how it’s rapidly separating tomorrow’s winners from the agencies that will vanish. You’ll learn: Why “using” AI isn’t enough—why mastery is the new competitive edge The four pillars of AI-powered agency advantage (with actionable examples) What top industry researc...
Jul 16, 2025•48 min•Ep. 260
This isn’t your typical evergreen episode. In this urgent briefing, Michael Jans dives deep into the 2025 midyear reinsurance negotiations—and what they mean for you. If you're running an agency, you must prepare now for the shifting market dynamics. You’ll get: Key signals pointing to an impending soft market Strategic advice on expense discipline, AI, and sales culture What smart agencies are doing now to engineer growth and valuation Plus: Michael shares updates on killer new resources—like A...
Jul 09, 2025•37 min•Ep. 259
What if the reason your agency isn’t growing isn’t what you lack —but what you’re still doing wrong ? In this episode, Michael Jans continues his eye-opening list of the 33 Deadly Marketing Mistakes made by Insura-Preneurs. This is Part 2—and it’s packed with real-world insight, hard-earned lessons, and straight-up advice for growth-focused agency owners. If you want to stop wasting time, stop leaking leads, and start making smarter marketing moves—this episode is for you....
Jul 02, 2025•51 min•Ep. 258
What’s killing your marketing results—slowly, silently, and profitably? In this episode, Michael Jans reveals the first 13 of 33 deadly marketing mistakes he’s seen insurance agencies make over decades in the trenches. If you’re serious about growth, valuation, or even just getting leads that actually convert , this episode will change how you think. You’ll get practical insights, candid stories, and field-tested fixes from one of the industry's top strategic minds. Don’t just fix your marketing...
Jun 25, 2025•56 min•Ep. 257
This isn’t a tactics episode. If you’re looking for better subject lines or how to get more likes on your next post… wrong time, wrong episode. This one’s big picture. Strategy. CEO-to-CEO. Michael steps back and scans the landscape of the insurance industry — and the wider economy — to highlight 10 major shifts that could dramatically impact your agency in the months and years ahead. Some are obvious. Some are subtle. All of them are real. From AI-powered direct-to-consumer models to valuation ...
Jun 18, 2025•44 min•Ep. 256
🎙️ 19 Game Changers for Insura-Preneurs, Part 2: Talent, Time & Total Market Domination If Part 1 was the blueprint, Part 2 is the ignition switch. This final episode in the two-part series dives into the operational levers that separate scalable agencies from stagnant ones — the kind of moves most owners never make, but the best never skip. Inside this episode: ✅ Why “Customer Experience Innovation” is the last true moat in a commoditized market ✅ The growth ritual 90% of agencies ignore —...
Jun 11, 2025•58 min•Ep. 255
It only takes one move to trigger the inflection point that changes everything — your income, your time, your valuation. In this solo strategy session, I’m handing you the same high-leverage tools I’ve taught to 7- and 8-figure agency owners — the exact plays that helped them scale smarter , work less , and command premium valuations . 💡 Inside this episode: ✅ The Strategic Horizon framework (and why most owners are stuck in the wrong stage) ✅ The three Growth Models Sales, Marketing, or Blende...
Jun 04, 2025•56 min•Ep. 254
Most agency owners are asking the wrong question. They’re stuck on “What’s my agency worth today?” But the real question — the $10 million question — is this: Are you deliberately engineering its value… or just hoping for the best? In this hard-hitting solo episode, Michael Jans throws open the strategic vault and lets you in on the 12 critical levers that drive value — not someday, but right now. You’ll discover: ✅ Why two nearly identical agencies can sell for 4X… or 13X — and what makes the d...
May 28, 2025•36 min•Ep. 253
🚀 Ready to dominate 2025? Whether you’re thinking of selling in 2 years or 20, the path to a peak valuation starts NOW. 💥 🔥 In this episode, Michael Jans – the mind behind The Society of Insura-Preneurs, dives deep into: 💥 The seismic shifts shaking the industry in Q1 2025 🏆 Why niche-focused agencies command a premium 💡 The 5-step blueprint to engineer your agency’s true worth 🗝️ How to shift into the premier lane of buyers ⚡ If you’re serious about building something of lasting value, t...
May 21, 2025•1 hr 3 min•Ep. 252
Forget what you thought you knew about insurance. In this episode, we sit down with serial entrepreneur and Rainbow CEO Bobby Touran to unpack: 🍽️ Why insuring restaurants is way more complex (and profitable) than it looks 🧠 How Bobby built two breakout companies without writing a line of code 📉 Why most agencies stay average—and what the exceptional few do differently 💥 The real impact of private equity rollups on independent agents (and how to win anyway) 🏗️ How specialization + smart tec...
May 14, 2025•53 min•Ep. 251
🚀 From $6M to $100M+ in Premium – How Mike Mathisen Built the Fastest-Growing Insurance Agency Mike Mathisen scaled his agency from $6M to over $100M in premium with 95% retention and next-level profitability. Now, before stepping away from the industry, he’s revealing exactly how he did it—and how you can apply these strategies to grow faster. 🔹 The hiring strategy that changed everything 🔹 The marketing + sales formula behind his explosive growth 🔹 How to win in a hard market 🔹 The #1 gro...
Mar 13, 2025•1 hr 6 min•Ep. 250
No Spin, No Fluff—Just the Raw Truth from the Top. Mike Becker, former CEO of the *National Association of Professional Insurance Agents (PIA)*, steps up to the mic for an unfiltered, tell-all conversation about the industry, its future, and what’s holding agents back from explosive growth. **In this no-holds-barred episode, you’ll hear:** - Becker’s take on the *real* challenges independent agents face in today’s shifting landscape. - His insights into the evolving role of technology, legislati...
Jan 28, 2025•59 min•Ep. 249
*Unlocking Valuation Trends & Maximizing Acquisition Potential* PLUS: The 5-Step 30% Growth Blueprint Revealed** Join us as we dive into the latest *valuation and acquisition trends* reshaping the insurance industry. Learn how to position your agency as the clear leader in a competitive market while avoiding the common traps that can sink your valuation. Then, discover the **5-Step 30% Growth Blueprint**—a proven system to boost organic growth, maximize profit margins, and pave the way for y...
Jan 15, 2025•1 hr 5 min•Ep. 248
How do you cut through the noise, capture attention, and drive results in a crowded insurance marketplace? Dale Steinke, a marketing powerhouse, joins Michael Jans on The Insura-Preneur Podcast to share the insider strategies that make marketing actually work. In this must-listen episode, you’ll discover: ✅ Proven tactics to stand out in an industry where everyone looks the same. ✅ The secret to crafting marketing campaigns that not only attract leads but convert them into loyal clients. ✅ How t...
Jan 15, 2025•1 hr 7 min•Ep. 247
Ever dreamed of running your agency from a sun-drenched balcony overlooking the Mediterranean? 🌍✈️ Jay Mueller isn’t just dreaming it—he’s living it. In this jaw-dropping episode, Jay reveals how he built a thriving insurance agency while trading office stress for the vibrant lifestyle of Spain. 🇪🇸 Discover the secrets behind his bold leap, including: ✅ The systems and strategies that keep his agency firing on all cylinders from thousands of miles away. ✅ How to attract dream clients who valu...
Jan 15, 2025•1 hr 2 min•Ep. 246
" Is Your Agency's Email Marketing Striking Gold, or Striking Out? " Unlock the secrets of high-ROI email strategies in this electrifying podcast episode with Jay Schwedelson, the wizard of email marketing. As an independent insurance agency, it's time to stop blending in and start standing out. The Direct Marketing Association (DMA) reveals a staggering $43 return for every dollar invested in email marketing - but the real magic lies in mastering the craft. Join us for this riveting podcast mas...
Nov 20, 2023•1 hr 5 min•Ep. 245
Mike Alexander started his agency in a crisis. The ‘Great Texas Mold Crisis’ was sending agencies all over the state into a death spiral. He just purchased a small book with 400 clients. One of his early - and critical - insights was that it wasn’t going to be enough to do a good job at insurance. He’d have to do a good job at marketing. Fast forward to today. 4000 customers. 20% annual growth. Listen as Mike unravels the secrets to his insurance marketing success, including: How Mike fixed his ...
Nov 06, 2023•46 min•Ep. 244
Arguably, the fastest growing family owned agency in America. Now, revealing the juicy secrets that have become insurance industry legend. Meet Mike Mathisen. He bought a teeny agency with a few hundred customers, stepped on the gas and never hit the brakes. 30% growth for over a decade. Reliable, profitable - and, if you love growth yourself, deserving of your close attention. In this podcast, Mike reveals the secrets of how he ‘did the impossible:’ The system he uses to absolutely JAM his mark...
Oct 19, 2023•46 min•Ep. 243
How This $10 Million Agency Doubled in One Year Just as his college career ended, Michael DeLaGrange tragically lost his father. And gained an insurance agency. A small, one-man shop that mostly sold financial products. Fast forward to today. That small agency now has 50 employees. Five stores. And $20 million for expansion. In this episode, Michael shares: His “opposite” approach to a common industry trend—and why he went full boar on an unusual approach to a bricks ‘n mortar agency The reverse...
Aug 10, 2023•1 hr 7 min•Ep. 242
A different kind of podcast. This time, our host - and ‘marketing guru’ - Michael Jans joins in on the conversation. Michael is joined by commercial insurance sales expert and trainer, Randy Schwantz. This unique blend of expertise will reshape your insurance business. Get ready for talent acquisition secrets, revenue-boosting strategies, and content marketing mastery. Elevate your game, attract top producers, and position yourself as a problem-solving expert. Don't miss out on the transformativ...
Jun 16, 2023•1 hr 6 min•Ep. 241
Jeff Teschke was the founder & CEO of Forge3, the top website developer for independent agents - until it’s recent sale to Agency Revolution. In this podcast, Jeff reviews key lessons for agents, learned over his 18+ years serving the industry. He shares his insight on: The value of ‘niching down’ for agencies How the industry has changed (and what agents should do to keep up with that change) The importance of ‘social proof’ to earn trust in the marketplace Why agents should be careful not ...
Jun 01, 2023•55 min•Ep. 240
Your insurance agency makes money two ways. Now, as income. And later, when you sell. Here’s the magic. The decisions you make now create the value you get later. Few people know that better than our podcast guest, Michael Mensch, CEO of Agency Brokerage Consultants. Michael has assisted in over 400 M&A transactions and over 1,700 valuations of insurance agencies and brokerages in the US for privately-held businesses and lenders including Live Oak Bank, Westfield Bank, Crestmark Bank, ReadyC...
May 24, 2023•54 min•Ep. 239
Chuck Blondino, Author, The Remarkable Insurance Agency He was Safeco and Liberty Mutual’s Director of Agency Capabilities and Programs. He’s walked through the front door of thousands of agencies. He’s taught reliable methods of growth to agency principals from coast-to-coast. Chuck Blondino is a rare three-time encore interviewee because he always brings the goods. This time, Chuck shares the inside story of 11 actual agencies, actual steps to growth, and actual, real-world results. Drawn from...
Dec 20, 2022•58 min•Ep. 238
Michael Jans, Co-Founder, Agency Revolution, Principal, Michael Jans. A message from our host, Michael Jans: “I’ve interviewed over 225 top leaders in the insurance industry. I want to share the most important things they’ve said to me. I’ve analyzed those conversations. And as I organized them, some critical themes and messages were very clear, and they were all connected to six areas the serious insura-preneur must pay attention to… Strategy Technology The Modern Consumer Marketing & Commu...
Nov 17, 2022•1 hr 4 min•Ep. 237
Eric Ayala, Senior Vice President, U.S. Market General Manager, Novidea Our guest today is a long-time venture capitalist, tech pioneer, and sales leader who sees the insurance industry as the ideal marketplace for entrepreneurs. Eric Ayala, SVP and GM for Novidea says “It’s big and it’s ripe for disruption.” When the industry is constantly changing, understanding the forces driving new change can make all the difference. Listen to this episode for Eric’s insights on: Why the line between “tech ...
Oct 19, 2022•36 min•Ep. 236
Matheus Riolfi, Co-Founder, CEO, Tint What does a modern insurance agency look like? It might not be what you’d think. Today’s podcast guest, Matheus Riolfi, is Co-Founder and CEO of Tint—one of these “modern agencies.” Like other agencies, Tint sits between consumers and carriers. Where things get interesting, though, is how Matheus’ company embeds insurance into its tech platform. In this discussion, Matheus shares his insights on: Why carriers will support embedded insurance Why more and more...
Oct 05, 2022•40 min•Ep. 235
Kabir Syed, Founder, CEO, Ennabl When Kabir Syed was a Managing Director at Marsh, he was given a little data project that generated millions of dollars and opened his eyes to just how much money agencies leave on the table. This seasoned insurance professional and entrepreneur said, “I’m not really that good at technology, but I LOVE data.” That’s why he built a team of engineers to handle the technology for him while he showed them where to mine and how to polish the wealth of data hidden with...
Sep 21, 2022•49 min•Ep. 234
John Jackson, Insurance Copywriter, SME, Agency Revolution Every agency is seeking growth, and many are turning to professional marketers to help. This jam-packed episode turns to a seasoned agency marketer for insight. John Jackson, formerly the marketer at Alliance Insurance Services in North Carolina is now a copywriter and content creator for Agency Revolution clients. John looks back at his success at Alliance and shares what worked. Whether you have a marketer on your team, are thinking of...
Aug 25, 2022•52 min•Ep. 233
Marty Ellingsworth, Executive Managing Director, P&C Insurance Intelligence, J.D. Power Over his many years of observing and working in the insurance industry, Martin Ellingsworth has created innovation at almost every link in the P&C value chain. Now Marty holds a birds-eye view of the entire industry in his position as Executive Managing Director of P&C Insurance Intelligence at J.D. Power. In this important podcast, Marty directs his attention toward the independent agency channel...
Aug 10, 2022•1 hr 22 min•Ep. 232
Michael Jans, Co-Founder, Agency Revolution, Principal, Michael Jans Advisory Our host, Michael Jans, takes the mic to answer the question “Can an insurance agency grow by itself?” The Co-Founder and former CEO of Agency Revolution serves as a growth advisor to many of the largest and fastest growing insurance agencies and insurtechs in North America. In this podcast, Michael pulls back the curtain on how his own fast-growth client agencies grow 25-40% or more per year. He openly shares insights...
Jul 21, 2022•1 hr 1 min•Ep. 231
