The Complicated Promise of ESG
On this episode of The Insightful Leader: Are companies as socially responsible as they claim? And how much should investors care?
Feb 05, 2024•20 min
The Insightful Leader
Expert advice and cutting-edge discoveries from one of the world’s leading business schools.
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Episodes
How Should You Present Yourself at Work?
Be yourself! No, not like that. On this episode of The Insightful Leader, we help you navigate the competing advice about how much to share and hold back. Book links: The Mirrored Door: Break Through the Hidden Barrier that Locks Successful Women in Place . Embrace the Power of You: Owning Your Identity at Work Advertising Strategy Cambridge Handbook of Consumer Psychology Creative Brief Blueprint...
Jan 17, 2024•23 min
Get Inside Your Customer’s Mind
On this episode of The Insightful Leader: how understanding consumer mindsets can help you make the sale.
Dec 21, 2023•16 min
Podcast: Using AI Comes with a Tradeoff. Now Multiply That by 8 Billion.
On this episode of The Insightful Leader podcast: what happens when everyone uses the same generative AI tools?
Nov 20, 2023•15 min
Avoiding the Likeability Trap at Work
Plus: insecure employees and a flagging culture. On this episode of The Insightful Leader’s “Ask Insight,” more from our conversation with Professor Harry Kraemer.
Nov 06, 2023•11 min
You’re the Boss! Now What?
On this episode of The Insightful Leader’s “Ask Insight,” Professor Harry Kraemer discusses how to lead your former peers and build trust with your team.
Oct 20, 2023•12 min
Insight Unpacked BONUS | Why Canada Goose Soared and Shinola Sputtered
Luxury is dominated by older brands. So what happens when newer entrants try to break through? In the second of two bonus episodes, we show what can go right—and wrong.
Sep 25, 2023•14 min
Insight Unpacked BONUS | So You Want to Be a Luxury Brand
So opulent! So exclusive! In the first of two bonus episodes, we explore everything that helps brands like Ferrari and Manolo Blahnik scream luxury.
Sep 18, 2023•17 min
The Case for Admitting (Some) Flaws at Work
On this episode: Why showing vulnerability can actually be a boon for leaders.
Aug 28, 2023•11 min
Platforms Are Experimenting on Their Users…a Lot. Is That Okay?
On this episode of The Insightful Leader: Opaque algorithms on platforms like LinkedIn, Uber, and TaskRabbit have more power than ever. It’s starting to impact livelihoods. Please take our quick listener survey: https://kell.gg/survey
Aug 14, 2023•15 min
How to Prepare for Your New Algorithmic Coworker
For better or worse, generative AI is here to stay. On this episode of The Insightful Leader: What could it mean for you and your team?
Jun 12, 2023•17 min
How to Discuss Performance Issues
Please take our listener survey: kell.gg/podsurvey On this episode of the Insightful Leader: giving negative feedback is not easy, but such critiques can be meaningful for both parties if you use the right roadmap.
May 22, 2023•17 min
How to Tell Compelling Stories with Data Visualizations [rerun]
On this episode of The Insightful Leader: a blueprint for making strong (and honest) arguments with data.
May 01, 2023•13 min
How to Discuss Politics When You Disagree
Talking politics in this polarized climate is a dicey proposition. On this episode of The Insightful Leader, an expert in the psychology of persuasion offers tips on how to approach the topic constructively.
Apr 17, 2023•18 min
Is There a Right Way to Monitor Worker Productivity?
In this episode of The Insightful Leader, we consider the benefits and drawbacks of keeping a very close eye on employees.
Apr 03, 2023•17 min
“It’s Hard to Regulate U.S. Banks!”
Silicon Valley Bank spectacularly collapsed—and a new analysis suggests that its precarious situation is not as much of an outlier as we’d hope. On this episode of The Insightful Leader, we learn what went wrong and what should happen next.
Mar 16, 2023•17 min
Workers Are Stressed Out. Here’s How Leaders Can Help.
On this episode of The Insightful Leader: You can’t always control what happens at work. But reframing setbacks, and instituting some serious calendar discipline, can go a long way toward reducing stress.
Mar 06, 2023•15 min
How Last Fall’s Climate Bill Is Creating Opportunities for Businesses
With major incentives starting to kick in, here's how the legislation is poised to affect the economy.
Feb 13, 2023•11 min
How Letting Teams Fail Can Help Them Succeed
It can be tempting for leaders to swoop in to solve problems. On this episode of The Insightful Leader, we hear from a U.S. Army colonel about why doing so is a disservice.
Jan 30, 2023•11 min
What to Expect When Joining a Family-Owned Business
There are cons—but a lot of pros, too. On this episode of The Insightful Leader, we’ll explore what it’s like to work at a family business when you’re not a family member.
Jan 16, 2023•13 min
Does Your Life Reflect What You Value?
Please take our listener survey: kell.gg/podsurvey In this episode of The Insightful Leader, a former CEO explains how to organize your life around what really matters—instead of trying to do it all.
Jan 03, 2023•11 min
China’s Economy Is in Flux. Here’s What American Businesses Need to Know.
On this episode of The Insightful Leader: the end of “Zero Covid,” escalating geopolitical tensions, and China’s potentially irreplaceable role in the global supply chain.
Dec 23, 2022•42 min
How to Engage a Disengaged Employee
On this episode of The Insightful Leader, we hear how leaders can work with their “quiet-quitters” and rebuild morale.
Dec 05, 2022•12 min
What the FTX Meltdown Means for the Future of Crypto
The implosion of the crypto exchange has sent the industry reeling. We dig into what happened and whether cryptocurrency, as a concept, can weather the storm.
Nov 18, 2022•20 min
Insight Unpacked S1E5 | Is Your Brand Working?
In the fifth and final episode of our series, “Extraordinary Brands and How to Build Them,” we look at how to measure your brand’s health–and what you should do if you don’t like what you learn. Kellogg professors Julie Hennessy, Jennifer Cutler, Jim Lecinski, and Tim Calkins will explain how to use tools like Twitter to understand how customers feel about your brand, and what happened when Old Spice and Lego started to target surprising new audiences. Finally, we’ll learn how Kellogg professors...
Sep 12, 2022•27 min
Insight Unpacked S1E4 | How Will You Tell Your Brand’s Story?
In episode 4 of our 5-episode series, “Extraordinary Brands and How to Build Them,” professor Mohan Sawhney discusses the importance of transmedia brand storytelling–and how to do it right. Every brand has a story to tell. But consumers only have so much time, energy, and attention. You will need to find a story that cuts through our collective “story fatigue” and find creative ways to deploy it.
Sep 05, 2022•24 min
Insight Unpacked S1E3 | What Should Your Brand Look (and Sound and Smell) Like?
In episode 3 of our 5-episode series, “Extraordinary Brands and How to Build Them,” we discuss the associations you want customers to make with your brand, and how to use design to make it happen. On this episode, Kellogg professor Bobby Calder looks at how great brands define themselves, how stale brands revitalize themselves, and why you should use all your senses when creating a brand image. Channel your inner artist, because it’s design time! We discuss clever multimedia campaigns and explor...
Aug 29, 2022•22 min
Insight Unpacked S1E2 | What Should You Name Your Brand?
In episode 2 of our 5-episode series, “Extraordinary Brands and How to Build Them,” we dig into the importance of finding the right name for your brand. With apologies to Shakespeare, a rose by any other name wouldn’t smell as sweet. On this episode, Kellogg professors Paul Earle and Tim Calkins offer advice on where you might look for naming inspiration, what great names convey, and when you should go with something fun and funky versus simple and straightforward. Plus: an NFL franchise with a ...
Aug 22, 2022•27 min
Insight Unpacked S1E1 | Why Does Your Brand Need to Exist?
In episode 1 of our 5-episode series, “Extraordinary Brands and How to Build Them,” we reveal the key questions you should answer before you start to craft your brand. Because if you can’t articulate your brand’s value to yourself, you won’t stand a chance of convincing customers. On this episode, Kellogg professors Tim Calkins and Alice Tybout discuss brand purpose, point of difference, and the McDonald’s McLean burger. Visit the episode page for supplementary materials....
Aug 15, 2022•23 min
Ask Insight | How Can Entrepreneurs Develop a Stellar Sales Pitch?
On this episode of The Insightful Leader podcast, two seasoned entrepreneurs share wisdom from the trenches.
Jul 06, 2022•10 min
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