Why Triple-Win Thinking Will Define the Future of Insights with Cristina Marinucci, Global VP, Growth & Omni Commercial Insights at Mondelēz
Feb 13, 2025•30 min•Ep. 67
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Episode description
Insights are no longer just about analyzing data and observations in isolation; they need to be framed within a broader narrative that aligns sales, marketing, and other stakeholders with a truly shared strategic agenda.
In this episode, Cristina Marinucci, Global VP, Growth & Omni Commercial Insights at Mondelēz International, explains why it’s essential to take a more holistic approach to insights in today’s market. She advocates for a unified, category-first strategy that drives the triple win: benefiting brands, retailers, and shoppers alike.
We also explore:
In this episode, Cristina Marinucci, Global VP, Growth & Omni Commercial Insights at Mondelēz International, explains why it’s essential to take a more holistic approach to insights in today’s market. She advocates for a unified, category-first strategy that drives the triple win: benefiting brands, retailers, and shoppers alike.
We also explore:
- The risks of siloed insights and how to create a cohesive strategy.
- Why category-first thinking unlocks growth for brands and retailers alike.
- How diverse career experiences can help you become a stronger, more adaptive insights leader.
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