Multi-Dimensional Insights with Maryellen Mantyla, Consumer Insights Manager at Eastman

It’s well-known that insights can offer companies competitive advantage – but what about collaborative advantage?

In this episode, Maryellen Mantyla, Consumer Insights Manager at Eastman, explores the business potential of sharing insights externally. She offers strategies for presenting them effectively to partners, customers, and stakeholders across the value chain, demonstrating how open, well-communicated insights can elevate a company’s impact and relevance in the industry.

We also discuss: 

• Maryellen’s approach to insights, based on a multi-layered analysis.
• The importance of clear and attractive visualization of insights to compel diverse audiences.
• Why insights professionals need to resist the urge to soften findings—and present the full story instead.