Becoming a Co-Pilot to the Business with Nick Graham, Founder of Vertemis - podcast episode cover

Becoming a Co-Pilot to the Business with Nick Graham, Founder of Vertemis

May 22, 202550 minEp. 74
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Episode description

What if the voice of the customer mindset is holding you back?

In this episode, Nick Graham, Founder of Vertemis, and former senior insights leader at companies like PepsiCo and Mondelēz, draws on his 20+ years of experience turning insights into business impact. He breaks down why research often fails to land and what shifts you can make to more effectively drive influence.

We also discuss:
  • Why great research doesn’t always equal impactful research
  • The importance of starting with the business problem
  • The value of storytelling and meaningful stakeholder relationships
  • How AI is reshaping insights work
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Becoming a Co-Pilot to the Business with Nick Graham, Founder of Vertemis | The Insighter's Club Podcast - Listen or read transcript on Metacast