Becoming a Co-Pilot to the Business with Nick Graham, Founder of Vertemis
May 22, 2025•50 min•Ep. 74
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Episode description
What if the voice of the customer mindset is holding you back?
In this episode, Nick Graham, Founder of Vertemis, and former senior insights leader at companies like PepsiCo and Mondelēz, draws on his 20+ years of experience turning insights into business impact. He breaks down why research often fails to land and what shifts you can make to more effectively drive influence.
We also discuss:
In this episode, Nick Graham, Founder of Vertemis, and former senior insights leader at companies like PepsiCo and Mondelēz, draws on his 20+ years of experience turning insights into business impact. He breaks down why research often fails to land and what shifts you can make to more effectively drive influence.
We also discuss:
- Why great research doesn’t always equal impactful research
- The importance of starting with the business problem
- The value of storytelling and meaningful stakeholder relationships
- How AI is reshaping insights work
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