From Creativity to Business: Navigating Entrepreneurship in Design

In this episode of Inside Story, host we sit down with Isabelle Mattern, a talented visual and communication designer, to explore her inspiring entrepreneurial journey. From launching her business during the challenges of the COVID-19 pandemic to mastering the balance between creativity and client demands, Isabelle shares invaluable lessons and insights.

✨ What You’ll Learn:

• The power of storytelling and branding in building a memorable business.
• Why curiosity and resilience are essential for entrepreneurs.
• How to embrace failure as part of the creative process.
• Practical tips for building visibility, networking, and finding clients.
• The importance of prioritizing self-initiated projects alongside client work.

Whether you are a creative professional and want to venture out on your own or an existing entrepreneur wanting to hear some design and communication tips, this episode is for you!

Chapters:

01:15 - Meet Isabelle: Her Journey and Studio's Creative Mission
01:58 - Who Benefits from Isabelle’s Work? Exploring Her Clientele
03:13 - The Impact of Visual Identity: Branding Done Right
06:36 - Starting a Business During COVID-19: Challenges and Lessons Learned
09:28 - Developing Business Acumen as a Visual Communicator
12:12 - Visibility and Networking: Strategies for Attracting Clients
16:24 - Business Tactics: What Worked and What Didn’t
19:17 - Setting Priorities: Balancing Focus and Letting Go
21:30 - Juggling Creativity and Client Demands: Finding the Balance
23:18 - Staying Consistent When Results Take Time
26:22 - Looking Back: What Isabelle Would Do Differently