From Basement Studio to Spa Escape - How to Build a Wellness Business

🎙️In this episode of Inside Story, I sit down with Dorothy Germain, Managing Director of Spa Escape in Luxembourg.

Dorothy shares her inspiring journey from launching a home-based wellness business in Canada to building a successful spa in Luxembourg. Along the way, she opens up about the realities of entrepreneurship—navigating financial hurdles, adapting to a new market, and building strong customer relationships that fuel business growth.

💪 If you're a current or aspiring entrepreneur, especially in the wellness space, this conversation is packed with valuable lessons on resilience, adaptability, and turning passion into purpose.

🎧 Tune in to learn how Dorothy turned her basement into a business—and her business into a brand.

Chapters

00:00 | Starting with Passion: Dorothy’s Entrepreneurial Beginnings

03:00 | Leaving the 9–5: Taking the Leap into Business

06:02 | From Basement Studio to First Wellness Brand

07:20 | A New Chapter: Relocating to Luxembourg

09:36 | Launching Spa Escape in a Foreign Market

14:10 | Tackling Financial and Administrative Hurdles

22:38 | Becoming Profitable: Turning the Spa into a Sustainable Business

29:26 | What I Didn’t Expect: Hard Truths of Entrepreneurship

31:41 | Building Loyalty: How Spa Escape Keeps Clients Coming Back