You're listening to the Inside Out Entrepreneur Podcast today. In this episode, I am covering the other eight laws of entrepreneurial and leadership success and why these are so important if you really want to start to feel successful. This episode continues on from episode 12, so if you haven't listened to that one, go and have a listen to episode 12 first. All right, Buckle up, enjoy the ride. This is your time now. Okay, let's go.
Hi, I'm Suzie Belmont, a multiple seven figure entrepreneur with 15 years experience building and selling businesses, as well as being a psychology expert, qualified coach and therapist. Think of this show as personal development for women like you who want to master your inner world in order to lead yourself to greater external success, whether that's in relationships, emotionally, in business or financially.
So pull up your chair and get ready to change your life and your business from the inside out. This is the Inside Out Entrepreneur Podcast. Hi there everyone, it is Suzy, back with a continuation of the show about the laws of success for leadership and entrepreneurship. And just to recap, I am Talking about the 12 laws of the universe and how you can harness them to improve your business and your life. We covered laws one to four already in the previous episode.
And so let's pick up now with where we left off with law number five. And law number five is the law of inspired action. And this law is the one I like to call the reason by behind all of the goal setting. This law says that you must actively pursue your goals and dreams. And it is one that many people kind of get wrong. And here is why. I'm sure that you will have all heard of vision boards and thinking positively.
And many people set themselves up with a vision board and attempt to think their way to success by constantly thinking positively. Yet this doesn't work. It's not enough sticking some pictures on the wall or on a Pinterest board and sent, then saying lots of gratitudes and positive affirmations, or telling yourself you can never ever think negatively is unrealistic. Like, who can do that? Like literally no one.
You're going to have sometimes where you feel anger and frustrated and you've got to let that go through your system. So just constantly thinking positively doesn't get you there. The law of inspired action is why you have to actually take action on things and you have to know when to take action. So when you're in a real negative place, that's not when you're going to want to take action around your business, but when you're in a better place.
This is about when you actually take action, rather than just putting ideas on a vision board, you have to actually take the steps and take the action. Now, you don't need to take huge actions, just baby steps towards the things that you want in life. So, for example, if you've got a million dollars a year on your vision board, or a million pounds a year on your vision board, well, that's great. That's great from a subconscious point of view.
You are telling your subconscious to look for ways to make 1 million. But if you add this to the law of inspired action and pursue it, you're going to have more success. For example, trusting the process and setting the vision is one thing, but then leaning into some of the doing energy to actually take action. Not just always being in the more feminine receiving energy, but actually doing things to take action.
So thinking about how you can show up in alignment with making money is part of the how that might be. 500 courses sold at £2,000 each. That's one way you can make a million and then you can take action to work out what the business would be that would make you that money. Or a thousand courses at 1000 each is another way. It isn't a lot of work to think about all of the different options, but taking inspired action, usually in the form of baby steps in the right direction, is so important.
And it's those baby steps that compound over time. And then all of a sudden you've achieved your goal. Except all of a sudden isn't really all of a sudden. It's the compounding effect of all of the smaller steps that you took each and every day to get you to that place where it looked like it was all of a sudden, okay, law number six. That is the law of perpetual transmutation of energy, or the law of flux.
This law states that everything in the universe has a constantly changing or fluctuating energy. And that makes complete sense. If you look inwards and see you again, your energy doesn't stay const constant. Your emotional state doesn't stay constant. You change and you often change without wanting to or without realizing why. And if you combine this law with the law of vibration and the law of attraction, you can start to see it in action.
For example, have you ever woken up in the morning and you've been super happy and super positive and full of beans and just ready to go, and you just feel that energy? You're in a good mood, you're in a good place, like you got out of bed on the right side. Now, if you are in that great mood with that positive vibration.
But you walk into the kitchen to grab your coffee and your partner is in a really foul mood, or your toddler is having a mass temper tantrum, or your teenager is full of angry back chat, what does that do to your positive energy? It typically depletes it, right? And at that point, subconsciously, something happens. You either manage to maintain your frequency or your energy as the higher vibration, or perhaps your energy spreads to the other person, or you go down with them like a sinking ship.
And it's this latter one that you have to watch. Having the capacity to keep your own frequency and your own vibration despite the tornadoes going on around you, is how you build your inner core and your inner strength. And it's what one that I have to watch really frequently in my own home. Because my home environment isn't that easy. I have teenage sons and stress like everyone else. For me, it was actually in learning to build up my emotional resilience that things started to really change.
And putting in tools in place to help me with my emotional resilience by learning that I can use these tools to help me with choice around how I show up and how my energy is affected by the things around me was such a game changer in my business. You see, if you have people around you who are very negative, very whiny, very frustrated the entire time, well, usually the strongest energy wins, especially if you've got no inner tools to work with.
And the strongest energy is usually the lowest frequency. So in my family, if I apply that to my situation, if I'm not careful, I can get sucked into the lower energy. So my role becomes about staying steady in my own energy. And usually a higher energy vibration wins over a lower one if you can do it with intention. Conversely, if you don't use intention, you can just end up stuck being sucked into the lower energy and it kind of wins out. So hopefully you see a little bit about how that works.
And now you know this, it's down to you to start to use your thoughts and your actions and your mindset to keep you not only in a positive place in a in a higher frequency place, but also not allow other people to pull you down. How you show up matters. How you decide to use your power and your frequency and your influence around other people matters.
Now that doesn't mean, and I really want to keep emphasizing this, it doesn't mean you need to go out there like a Duracell bunny and fake being positive bounc you like you've just consumed Your body weight in Haribo Sweets. No, it doesn't. That's not what I'm talking about. It's more subtle because it needs to be sustainable and it needs to be real and it needs to be not exhausting.
There is a lot I could talk about here, but for today's show, take away the importance of understanding the fluctuating energy in everything, including your thoughts, and those thoughts affecting your actions, and those actions affecting your business and your income and your life as a result. Okay, let's go on to the next law, which is law number seven and the law of cause and effect. And this is a nice easy one. Most people actually do learn about this as children and that is what you do.
Your actions result in the effects or the events that you see in your life and in your business. However, what happens is that most people are impatient, especially in today's world of same day delivery on Amazon, on email and this world we have of immediate responses. So you might take certain actions, but then when you don't see an immediate effect, you assume it has not worked. And that is where the problem is.
I've seen this so often in the entrepreneurial space and I've done it myself as well, where someone might be taking steps to build their business, for example, building an audience, then they launch something a little early so they don't get so many results. Or they set a goal for, for example, a hundred sales and they get 20. And instead of being delighted and happy that they took the action that is the first step on the cause and effect path to results.
They say, oh, it fail, it didn't work, and then they just give up. No, no, no, no. This is what you can't do with this law. You often can't see the effects straight away, but they do come. You put out the energy and that creates a ripple. And if that is a positive and intentional ripple, then you take that action forward using the other laws, keeping your vibration and frequency high over a sustained period, not all of the time, but the best that you can do.
And that will then cause the results in due course. However, if you go and give up and go into the negative, oh well, it failed, it failed strai. It stops the energy totally dead and then nothing happens. That is really the origin behind the statement that the only true failure is to give up and stop. And as somebody who has stopped their business after selling, albeit it wasn't really stopping the business, I sold it, but then I didn't start a new one.
It's actually so much harder to rebuild that momentum. I can tell you firsthand that stopping and restarting is way, way harder than keeping going and just reducing things. One of the hardest steps ever for me has been coming back into the business space after such a long time off. And I speak about this and the impact of this a lot more in the Secret episode of the podcast, the first secret episode.
So if you've not downloaded that already, head on over to susiebelmont.com podcast and you can see the link to access the secret episode at the top of the page. My honest advice here though, is that if you feel like you want to give up and stop, don't slow down. Instead, slow down, pivot, take a break from socials. Remember, you don't have to always consistently be there all the flipping time. You're not a robot.
You can actually take a break because starting over is a lot, lot harder than just taking a break and then reigniting things. And if you want to have a bit more process on reigniting things, have a listen to episode seven where I talk about that whole process of kind of moving forward when you're not seeing results. Okay, moving on to law number eight, and this is the law of compensation. Or in a more easy to understand expression, you reap what you sow. What you put out is what you get back.
And so if you put out bad stuff, then expect back bad stuff. I like to think of this law in the social media world. You often hear about the importance of engagement and invisibility on platforms, and for sure both matter. I know when I sold my business in 2020 and I took that time away from socials, I didn't show up posting much on socials with intention. My intention was not to be visible. It was a very conscious move not to be visible because I was taking a sabbatical from work.
And then as I've taken a return, as I've returned into the world, I've taken a really slow approach to socials. But that will build over time. I know that when I am slowly appearing and I'm not there on socials, I'm going to make less sales than when I'm appearing there much of the time. But I'm also balancing various other things in like my studies, my MSc studies, and so on. So it's intentional what I'm doing.
But assuming you are actually working on your business with intention to grow as much as possible, your full focus is on your business. Then you find yourself saying things like no one buys my stuff or no one leaves me a testimonial or no one comments on my posts. Instead of looking outwards and blaming, look inwards. What are you doing? What are you putting out? Are you leaving comments on other people's posts? Are you buying courses? Are you leaving other people testimonials?
Are you seeking to collaborate, not compete? Nope. Well, then don't expect to receive. If you don't give, what you put out is what you get back. One of the biggest lessons I learned in running an online business is the more I gave, the more I received. And that doesn't mean you have to give out everything for free. That doesn't mean you just need to constantly give.
But by giving to others, by commenting on their posts, by engaging and putting out some free content, I started to receive back and it took a little while for that traction to happen. But it did happen. I put this podcast out for free as it helps others. I give and under the law of compensation I receive in return. As long as I'm open to that and I allow it to happen, it doesn't happen immediately and I'm okay with that.
I trust that I'm working on my frequency in line with what feels right to me and in due course, especially with the compound effect that will pay off. And I absolutely have proof of this working. I think I've mentioned already before, in this episode or a previous one, that most of my one to one clients have found me through my free content, through my podcast. They listen, they get to know me a little bit more, and you know who you are if you're listening.
You got to know me and you've always told me this. People have always told me this when they've come through. They get to know me a little bit more, then they reach out when there are programs for sale. This obviously makes it even easier because you give people ways to pay you. But even without that, there's still the law of compensation that is playing out universally in the background.
Honestly, I really believe that if I had stuck a price tag on every single thing that I did for the last decade, I would not have had the same success that I did in my business. I've always operated on a model that has some free content because for me this works on so many different levels.
Even those who can't afford my paid content can bear benefit from this podcast and those people might at some point be able to then afford the paid for content or they might tell their friends about the podcast and their friends may purchase. So it's always a win win for me. But above all it gives people A way just to get to know you, to find out if they resonate with with you. Like for me, you're listening and you're thinking, do I like Suzy or is she not my kind of thing?
And that is really important as part of the overall process of giving and receiving. Okay, law number nine, which is the law of relativity, this law says that although you tend to compare everything in the world, actually everything is neutral. Everything in the universe, I should say, everything is neutral. What you perceive as better or worse is down to your perspective and your perception.
Now this is quite a juicy law when it comes to your inside out journey because if you find yourself scrolling on socials and falling into comparisonitis, which we all do at times, including me, consider this law. What do you think the other person is doing that makes them better? Why do you think they're better? Maybe you think they have it all together. Maybe you think they've made loads of money, maybe you think, oh, they're winning awards and that makes them better.
Maybe you think that they're further ahead, maybe you just think that they're really good at it and you can't beat that. But your views when you do this are all based on your own perspective and your own perception, which will be skewed by your own self doubt and your own fears. And if you haven't listened to episode eight of the podcast, then go and listen to that one as that will really help you understand this law a little bit better.
It talks about perception and how you form judgments in the world and how you how you process information. An external third party may prefer you because of all of kinds of number of reasons, all sorts of different things that make people warm to you. And it's often very based on energy as I speak about a lot. But you can't necessarily see that people who like me will prefer me to someone else for no concrete reason.
That I can see people who hate me will prefer someone else for no concrete reason. This is why you need to focus on building your tribe with your business. People who like you, people who resonate with you, people who warm to what you're doing. And so much of that is based on feelings and energetics. People will sense whether you are for them. They will use their gut feeling. Try it now, test it on me or someone else.
If your gut feeling is you like me, you want to work with me, you want to listen to the podcast, you will follow me and you will listen. If your gut feeling is you prefer someone else and you prefer their podcast, you will follow Them and listen and it's in your gut, that feeling. And this is not something that you can can ever control. It's not something that I can ever control either. It's just about you as a business owner.
Finding your people and finding your people becomes easier and easier when you just show up as yourself. And that's not always easy. Sometimes it takes practice just getting into finding out who you are. For me, coming back into this world after a long break, there's a bit of a journey now of re exploring how am I showing up as myself. And sometimes I feel like I nail it and sometimes I feel like I don't quite. It's a work in progress.
And so who you are also might adjust and amend as you move forward, as you get older, as you get more confident in just being yourself. And then that will attract different people to perhaps the people that were attracted when you weren't fully being yourself. And you've got to allow that. You've got to allow that come and go ness of everything. It's a bit of a revolving door. Sometimes you are not the exact same person as you were when you were 20.
You change, you gain experience and then you adjust. But where your adjustments are not in line with your true self, this is where the issues start to form and then you start to feel it in your gut. So returning this to the point that was making and knowing that everything in your world is neutral, this is why there's no need for you to really freak out when someone leaves your mailing list or doesn't buy your stuff initially.
They're either not your avatar or they don't yet know you well enough. So they're not going to buy in at the moment. But you've just got to respond to that by keeping being you. Keep being you and be confident in who you are. Because the people that are meant for you will appear. If you haven't got them yet, they will appear. The more you show up as yourself, the more you will resonate with those people and you will be like Marmite.
You will have people that fall away as well when you're being your true self because you can't possibly have everyone like you. It just doesn't work like that. You are unique and only you can do the things the way you would do them. And that's where you want to lean into it. And this in itself is the very reason you don't want to copy someone else. Because you are stripping away the you in your business when you do that.
And it just doesn't work in the long term, you might be inspired by someone else to get you started. There's nothing wrong with that. We've all been there. But once you start, it is as much about letting go of what you've done already in order to move fully into your own lane and fully into the personification of all of you. Do what works for you and be grateful for what you have, even if it's small at the moment.
And if you're ungrateful, it's usually because you are comparing to someone else and you're seeing that their thing is bigger in your perception and therefore you're not happy with your thing. But actually come back to your thing and say, this is great because it's uniquely mine and this is all mine. And maybe it's small, but it will grow. If you stay focused on that. It doesn't matter what the other person is doing, because remember, it's all relative.
So the only real big takeaway I would give you from this rule is you just need to keep focused on building you, understanding you, turning up as the real you, understanding who you are. And your people will appear and then they will hang around. Okay, law number 10, which is the law of polarity, and this is the law that says everything in life has two sides or an opposite. So good versus bad, or good versus evil, love versus fear, hot versus cold, up versus down, and so on.
And a great way to use this law is when you are struggling in your business. For example, let's say you're having a really hard time getting your first online business going, getting your ideas clear in your mind. Well, contrast and duality always brings clarity. So instead of focusing on what you're struggling with, what you want for your business, focus on the duality on the other side. What is it that you don't want?
This will then bring the clarity because it will show you the opposite of what you want. All you then have to do is match it up with the opposing side. It's like two sides of a coin. And then you'll start to see what you do want. So whenever you're struggling in your business, you can use this law of polarity and say, okay, I really don't know what I'm trying to do here. And you can ask, well, what am I trying to not do? And that will then give the clarity on what you are trying to do.
A line that I often use and I like a lot in coaching is to tell my clients, if you want to know why you do something, then don't do it and see what happens, because that's where your wounds are. That's where you really start to understand what's going on.
Another example here would be that if you don't want to struggle exchanging time for money anymore, then what you do want is a business that eliminates the time for money exchange, which suggests that online courses and memberships might be what you're looking for, where you can sell to many people at once. That's certainly how I made a lot of money in my first business, but it's not where I started. I started out 1 to 1, then 1 to 2, then 1 to 6, then 1 to 8 in face to face trainings.
And then when I reached capacity and when I knew that I had a business model that worked and I moved it online, it then became to one to a thousand or one two, actually more than a thousand, sometimes one to three thousand at once. I was still doing the same kind of work, but it was doing it in a different way. So take this law and use it as a tip for when you're struggling to work out how you want to do your business, how you want to frame it, and so on.
Work out what you don't want to feel, and then do the opposite to that. You can also do this with your emotions. If you're feeling an emotion or you you don't like the emotion, then say, well, what is the emotion that I want to feel? And then what's the opposite? And where am I in that? For example, if you feel jealous in your emotions, then you may say, I don't want to feel angry or judgmental of others. So what is it you do want to be? That would probably be caring, collaborative, calm.
And once you know that, once you know what the opposite is, you can set yourself on that path instead. Often the opposite of what many entrepreneurs and leaders want is the opposite of struggle, which is ease. So schedule in some time in your diary and ask yourself, what would my business and my life look like if I just let it be easy? That's a great question to ask yourself over and over again when things get difficult.
Well, what would it look like if I didn't let it be difficult, if I let it be easy? And that opens up new creativity and new ideas. Okay, law number 11, this is the law of perpetual motion or rhythm. And this law says that cycles are part of the law of the universe. So we have season, spring, summer, autumn, winter. They're all cyclical, and they come around in nature over and over, over.
Now, as a woman you will know about monthly cycles for sure, and you will know that you will go around a cycle which affects your mood. But if you've ever tried to track this with a mood app, which is what me and one of my clients did, you will see that everything is cyclical. In my case, I kind of know, or I did know before the perimenopause exactly what days of the month I would want to retreat and not be so visible.
These are the days when I ensure that I don't have many client facing things happening. I'm not doing meetups and so on. And that makes it easier for me to manage the rhythm and the motion and the perpetual motion in my life life. The perimenopause added a little bit of an extra dimension to this. Not such a great dimension at times, but the cycles that once served me well and which I understood really, really, really well, all started changing. And so I've had to start to remap this process.
And for, for a while, it has kind of felt that all the wheels have come off the car a little bit and I was a little bit like, oh my God, I don't know what's happening anymore. If you know, you know, you know what I'm talking about. And I'm also not going to lie here. This is quite hard at times. There is often a lot to break down before there is a breakthrough.
And sometimes in my own world, I've had to stop myself and just notice the rhythm and the patterns and analyze and say what's happening here with the rhythm and the cycle in my life and how's that impacting my business? Taking it upper level. I also work with a reflexologist and she does specific work on my feet, which affects the neural pathways in my brain based on my cycles. And this helps me rebalance things when I get out of sorts. And my gosh, it really, really works.
So I highly recommend reflexology if that's something that you are interested in exploring the law of rhythm. Them here is to help you gain perspective. Nothing is permanent. This too will pass is a famous quote, and it's so true. Nothing, whether good or bad, stays static in your business and in your life. It's always moving. So if you're listening right now and you've been in a very difficult stage in your life or in your business, know that this too will pass.
In fact, it could be the very preparation you needed for a more prosperous cycle. It could have been the thing that made you listen to this podcast today and understand what is going on so that you can calm your mind and know that you can move forward. Okay. And then finally, we're going to move on to law number 12, which is the law of giving and receiving or the law of gender. This has nothing to do with being male or female. This law is again, talking about energy.
And it says that there are two types, like yin and yang, anima, an animus, male and female. And to build a business that you really love and enjoy, you want to have both types of energy and you want to be able to balance them. So, for example, if you're spending all of your time doing and hustling and working crazy hours, not sleeping, not taking care of yourself, that is all one side of energy energy. It's all more hustling and masculine doing, pushing, taking action.
But if you're leaving no room for the other side, the other side of receiving, trusting, flow, the more feminine approach, and allowing time for rest, relaxation, calm, self care, education, self learning, self empowerment, and so on. If you haven't got that built into your balance, then you're going to fall outside of this law and things are going to be more difficult than they should be. The secret is in doing both and permitting yourself time to have both.
Due to the way that we're raised in Western culture, the concept of investing in yourself and doing something for yourself is not something that comes naturally for most women. We are tending to be more like factory pieces coming off a conveyor belt. But nothing is going to stop that conveyor belt in the world moving. You actually have to stretch out your little legs, stand up and say, nope, nope, I'm putting me first. I matter. I want more balance. I'm getting off this conveyor belt.
I'm going to get off the frigging conveyor belt and choose how I want to live my life. And if you can focus on the balance between these two types of energy, your life and business start to become more aligned with who you are and become more authentically you. And for so many women, that is a bigger focus on the more feminine, energetic side of things, because the masculine side is something that comes so much more naturally because of the social, cultural and educational norms.
I think this is something I keep touching upon this, and I think this is going to be something I need to do a separate podcast on this masculine and feminine energetics and how I interpret them and use them in my business, which may not be the same as somebody else that you listen to who uses them as well. So I will give you my unique perspective on them. For now, though, for this episode that is all of them.
You have all 12 laws of the universe to help you make yourself a more successful entrepreneur from the inside out. And I would normally recap at this point, but reading out 12 titles isn't going to make much sense at this point, especially as I split this podcast between two episodes.
So what I've done instead is made you a neat little cheat sheet where you can have a list of all of them with a little summary that you can put on your fridge wall, on your desk wall or on your desk, wherever you want to do that. And you can find that@su belmont.com podcast 13 a bit of advice on these laws though. If you try and learn them like legal laws and stick to them no matter what with rigidity and lack of forgiveness and no compassion, if you get them wrong, you will struggle instead.
Just plant them in your mind. Listen to the show again if you want to, or diaries to listen to it again in six months time if that's what you'd like to do, to let it permeate and percolate. And then all you need to do is understand the general principle, principles and the meanings and you will find a way to start to work them into your business life just because you've become aware of them. You will start to notice things that remind you of these laws.
And remember, as I always say, it always starts with awareness. Have a great week everyone and we will catch up in the next show in 2025. By.