You're listening to the Inside Out Entrepreneur Podcast. Today I am Talking about the 12 laws of entrepreneurial success and why these are so important if you really want to start to feel successful. All right, buckle up, enjoy the ride. This is your time now. Okay, let's go. Hi, I'm Suzy Belmont, a multiple seven figure entrepreneur with 15 years experience building and selling businesses, as well as being a psychology expert, qualified coach and therapist.
Think of this show as personal development for women like you who want to master your inner world in order to lead yourself to greater external success, whether that's in relationships, emotionally, in business, or financially. So pull up your chair and get ready to change your life and your business from the inside out. This is the Inside Out Entrepreneur podcast. Hi there, everyone, it's Suzie, back with you for a brand new show this week.
And I want to really talk this week about some things that might impact the heart of your success. What can help you be more successful as an online entrepreneur, as a leader, or indeed just in life? You see, as you no doubt by now can conclude from the name of this podcast, the Inside Out Entrepreneur. Success starts on the inside. To be really successful, you want to start from the inside and then work outwards. Yet most people start on the outside and work in. What do I mean by that?
Well, if I asked you what is one thing you really want to know about building a successful online business, what would you say? And I can tell you what most people would say. And I can tell you based on a real life survey I did, about 200 people completed this survey and one of the questions I asked was, if you were to have coffee with me, what two questions would you ask about building a business online or offline? And here are some of the answers I got back in that survey.
These are all anonymized, so I'm not going to reveal anyone's name, but these were the things that people said. How do I build a website? Should I start a podcast? Should I be on all the social media pages or just one? Do you have to be on your website 247 to keep up with demand? How much will it cost me to build an online business? How do I get in front of my target audience? What color should my brand be? And so on. So those are real answers that people gave.
Now, there is nothing wrong with any of these answers, of course, but what it showed me is something I think you all know that I'm very passionate about, and that is that you are not really taught how to be effective or successful as an Entrepreneur, or a leader for that matter. You're also not really taught in life how to be successful as an adult woman either.
And so often these things collide, as many of the success strategies in entrepreneurship are actually very masculine strategies, and I'm talking about masculine energy here rather than male female. And so they directly conflict with the more feminine energy ways of doing business. But that is a topic for another podcast, going back to the list of things like what color your brand should be and things like that that people ask me. Non of these things are going to make you successful.
Even if you had them all perfectly set up, that is not necessarily going to make much of a dent in how successful you are. They play parts, obviously, but they shouldn't really be the main focus when you're building a business. And this problem starts and then persists because school and life tend to focus on results, on statistics, on numbers, on stuff, on making stuff, scientific analysis, concrete proof, and so on.
We value time and effort, doing things over results, over happiness and receiving things. And we're kind of raised to blame more than we're raised to take responsibility or to lead ourselves to greatness. And this means that for many people running their business, the natural way to do it is to look at the outside world and stuff that you need to do to build a business. And if it doesn't work, you then have something to blame.
You can blame those things that you were trying to do and you can put fault somewhere, or you start to blame yourself and talk to yourself in a way that you would never talk to anyone else. Hostile, negative accusations and so on. But this is where entrepreneurial life can become so difficult. This is where leadership can become so difficult. If you go down that path, you see success absolutely 100% starts and lives on the inside.
In fact, the entire premise from working on the inside or from the inside out is creating a kind of oneness in your business that generates ease, calm and results. Because you are removing a lot of the hustle mentality and the false beliefs that you may have implanted in the past deeply in your mind.
And one of the ways I want to show you a little bit more about this is to walk through the 12 laws, as I call them, of entrepreneurial success, otherwise known or taken from the twelve laws of the universe. Before I go through these laws, I want to talk to you specifically. If this area is completely new to you, those of you who are more of the mindset that Darwin is king and hustle and hard work get you results, I urge you to do One thing today and that's just to remain coachable.
Don't assume you know what I'm going to say and that you don't need to know this because I promise you that you won't think that by the end of this show. Of course it's up to you whether you listen or not, but if you don't, just remember that when you do find out that some of the stuff I'm talking about today really works, maybe in 5 years, 10 years, 20 years. Think of all the time you would have wasted struggling when you didn't need to if you just understood these more universal laws.
And if you want an example of why I say that, well, I would hold my hand up here. I've spoken about this before. This is exactly what I used to do. I don't like having regrets but about 20 years ago I was in Waterstones or Blackworlds, I can't remember, in London and one of the books fell off the shelf. It literally fel the shelf on the floor by my foot and I didn't take that as meaning anything.
Had I taken that as a sign that that was the book I needed right now in my life, particularly at that time, because my life was stress filled, anxiety inducing, I was a lawyer at that time. I would have saved myself years and years of struggles and difficulties because I didn't have the knowledge that I later learned. But I didn't see it at the time. I picked up the book, I looked at the back cover, I read it, I scoffed at the mumbo jumbo.
You see, my parents had always taught me that all of the self help, all of the spir spiritual side, all of the woo woo side, all of that kind of less tangible, less measurable stuff was rubbish. And they still do this on courses today when I've gone through my masters in psychology, they really do talk a lot of the time about if you can't measure it, it's not there. And I just don't believe that. There are so many things that exist. Ultraviolet light, radio waves, energy.
We can't see them but we know that they exist. Anyway, going back to my story as a 20 something, I used to think that the more spiritual quantum, the more woo woo world was not really my thing. That it was full of people who wore lots of bangle and were hippy ish and did yoga all the time whilst fasting for days on end. And that was really just my parents prejudices that had become mine.
And I'm telling you that because I promised you the full Picture on this podcast, the warts and all version of my journey and my own limiting beliefs in the past meant that I didn't think a more spiritual or woo woo world could coexist with someone like me who has and continues to make money. I almost felt like I had to do one or the other. The two could not coexist. So I ran my career in the past in a very logical, no woo woo kind of way.
And whilst I saw financial success, my inner world was slowly falling apart. As I spoke about in episode one of this season of the podcast, I was out of balance and I found a lot of negative things happened to me. I burned out. I attracted negative situations and often time and time again. I didn't know why then. I blamed people and circumstances for it, but I never really looked inwards.
In fact, I probably would have been outraged back then, 20 years ago or so and 10 years ago or so at the suggestion that it had anything to do with my energy or my mindset or my inner world. I had self sabotaged. I had a list of fears so long that it would probably fill an entire book. It was only when I slammed the brakes on and said, this can't be it.
This can't be the only part to this, this can't be the only way to do things, that I started to see massive quantum shifts in my life and in my business. Once I became aware of this other world, I saw huge and dramatic changes in how I was being, how I was showing up, and my results. As an effect of that, I found it easier to manage my time, my business, my life and my money. And money flowed to me a lot more easily with a lot less effort.
It was like removing the hustle just by understanding a little bit more about this kind of universal side of entrepreneurship and business and mindset. And when I then started really leaning into the energetic work and I trained as an energetic leadership practitioner, even more light bulbs went off and I realized that I thought I knew so much, when in fact I really didn't. It was only in my later life, in my 40s, that I finally started to piece this all together and to really get it.
And so all I want you to do today is open your mind up to what I'm saying instead of closing it down with preconceived beliefs. Now, for those of you who have never heard of the 12 universal laws, these laws are thought to be the unchanging laws of the entire universe. And as someone who studied Egyptology at university in my undergrad, I often saw that there seemed to be this kind of knowledge in that ancient world. They seemed to know a lot more than I think we think they did.
We often put these ancient cultures in a box of mystery or magic. But it's my belief that thousands of years ago, they may well have been a lot more clued up on how the universe works than we are today. Our insistence today on a Darwinian world model where science is the one and only way of seeing the world, means it's really easy to live your entire life or run your entire business without realizing the power of this unseen world. The power of energy, the power of vibration.
If you take health as an example, we focused almost entirely on science led health, despite the fact that there is undeniable and overwhelming evidence that running science alongside the more alternative methods works. There is just so, so much evidence.
Yet, as I mentioned a moment ago, I know from my own master's degree and also from traveling the journey of liaising with psychiatrists for my mum's mental health, that there is a biomedical model belief that is really quite harmful when it's just used in isolation. What I mean by this is that much of psychiatry is so obsessed with drugs and medication that it completely disregards the question of what happened to you, what happened in your life.
What other root causes might we need to assess before we pump this person full of pills? In my mum's case, the psychiatrist will happily give her 10 or more pills a day, but he has no idea what trauma she has, or what her past traumas might have been, or what might be the root cause of her suffering. It's just drugs or nothing. Those are the two polar opposites and there's nothing in between. Anyhow, I'm digressing.
I am not saying that we should not have medicine, I am not saying that we should not follow science and things like that, but completely closing our minds to anything other than scientific methods, measuring medicines and discrediting everything that doesn't fall into those categories, that kind of starts to feel like it's just really great marketing by the big pharmaceutical companies, by the big science based companies.
After all, if we all start to realize that other things work too, that will make a big dent in their profits. And so isn't it logical and better that they push hard on making sure that anything more woo woo is treated with suspicion and dismissed, and that we're educated when we're young to believe that too? And then we don't find our own solutions. We don't tap into these more universal laws because we don't believe in them.
But actually, as I've just said, my journey was when I started to tap into those, it opened up new pathways and new areas which worked, which really worked. And I was like, why didn't I know all this stuff? So if you haven't had the education and if you haven't learned to open your mindset to this stuff, this can become a real problem if you want to be a successful entrepreneur.
Because having walked the non spiritual and the more spiritual path, I can absolutely confirm that there is definitely a lot of real evidence that understanding this more woo woo spiritual side of entrepreneurship will move the needle just by using external strategy and positive mindset. That's not enough. Having a more rounded picture of all the things you might not be able to see and measure is going to help you you. So hopefully that explains where I'm coming from with this episode.
Let's jump in and talk about the 12 laws of the universe and how you can harness them to improve your business and your life. Before I do, let me read out the review of the week, which this week comes from Andrea in Singapore, who shared a few of my episodes and tagged me on Instagram saying, thank you Susie, for this amazing podcast episode. It arrived just when I needed it and you turned my day around and lifted my spirits. I am so glad you are back back.
And I just want to say thank you back, Andrea, for tagging me and sharing episodes on Instagram, which is my smallest social media channel. I do need to get around to building that one up. So do come and say hi to me on Instagram if you don't follow me there. I'm just over at Susie Belmont. Okay. There are 12 laws in total that I want to go through.
But so this episode doesn't get crazy long, I'm going to deal with the first four in this episode and then I'm going to do a second episode for the next eight or the second eight so that it's split into two halves. And those of you who are then listening when you're walking or driving and you've got sort of short commute, you're not going to get halfway through this episode and then have to find your place all over again.
So we're going to do the first four in this episode and then the second eight in the following episode. Okay. Law number one. Law number one is the law of Divine Oneness. This is really the foundation stone for all of the other laws because it states that absolutely everything in our universe is interconnected. It derives from quantum Theory which suggests that there is connection in all creation. And this law is becoming more and more recognized.
In fact, the Amazon Channel Guidance AIA has programs with leading scientists now talking about this to show that this is true. This means that your choices, your thinking, your beliefs, your actions are all interconnected with everything around you. With other people, with other things, with the environment that you are in, and so on. So just think about this. Have you ever had a moment when you are sitting in a room and you feel something behind you only to turn around and find someone there?
It's like you are connected to their energy. It's the same for example, when you have a really weird dream about something or someone only to find out that the thing actually happens a few days later. That's happened to me loads of times. Just starting with this point is so huge for those of you who are on your entrepreneurial journey.
Because once you realize that everything that you do, everything that you think you say or you act is connected to other things in the universe, to other people, to your circumstances, to what's going to happen, you realize that you're not just operating in a vacuum. Whether success comes to you or not is going to be affected by this law. You are in an interconnected universe in your life and in your business.
So if you know that the customers you want to attract, for example, are interconnected with who you are, it becomes a case of harnessing that to your advantage. There is no your customers versus you, them versus you. And just knowing that that alone can make you more compassionate and more accepting of your customer's point of view.
Imagine that when you're on the end of a phone call with a really difficult customer, knowing that everything is interconnected, how you're acting is affecting how they're act. And how they act affects how you act. And this law really plays into energetics and frequency as well. I have a phrase I use a lot about energy and that is that like energy attracts like energy. So as you think about how you are showing up in life and business, what does it look like?
If you are showing up complaining and not investing in yourself, are you going to attract people with similar energy to you? Yes. You can't expect to be complaining and angry and whining all of the time and never investing in yourself or your business or your self development and then attract people who are completely opposite to that, who are very high frequency and spending their money investing in something or investing in you, it doesn't work like that.
They're not going to be an energetic match for you, because you are in a completely different energetic place to them. So as I often say, understanding you and how and why you are showing up in ways you do is so vital because ultimately you are little more than a mirror. And what you see externally in your business and in your customers and in your finances is just a reflection of who you are internally, in your thoughts, in your beliefs, and in, most importantly, in your energetic state.
So that is law number one. Law number two is the law of vibration. And what this law says is that all matter in the universe, literally everything is made up of particles that vibrate at a certain frequency. This means literally everything is vibrating at some kind of frequency. Your thoughts are vibrating at a frequency, your actions are at a frequency.
The shoes where you're sitting, your table, your car, they all have their own specific energetic frequency that's interacting with other frequencies or other things around it. So your thoughts, for example, whether negative or positive about something, will vibrate at a frequency that has a certain energy. Those vibrations will then be attracted or repelled from other particles, depending on how similar or distance those vibration frequencies are.
That means that things that are vibrating at the same frequency are likely to be attracted together. They're likely to resonate and pull towards one another, another. Now this is one of the laws I wish I had known about way, way, way a long time ago when I used to get into a really negative spiral with a situation at work.
Maybe something didn't go the way I wanted it to, or maybe something was really difficult to handle my vibration, my frequency would have been reduced to a certain level without then consciously or subconsciously changing that. I would then attract other things at that low level too. And at the end of the day, your energetic frequency is everything when it comes to who you are, are to what you manifest in your life, in your business.
And so thinking about what frequency are you vibrating at, what energetic state are you in, Are you in a low energetic state or high energetic state? Not only is that what is being attracted to you, but it's also producing your actions. If you are in a low frequency, you're going to do things differently to when you're in a high frequency. And that's really important to take on board. It also leads me onto law number three, and that is the law of attraction.
This law expands on the law of vibration and says that like attracts like. So if you want to have more of the things that you desire in your entrepreneurial life, you have to work out how to vibrate on the same frequency as those Things you have to learn to become an energetic match for what it is that you seek. And that means becoming an energetic match right now, not after you have received the thing that you seek. So take money. Take money. Money has got its own unique frequency.
Let's imagine for a moment that's quite a high frequency. So if you spend your days focused on lack, focused on not having enough, focused on scarcity, on anger, on shame, on res, which are all very low frequencies, then you're going to be constantly vibrating yourself on a low, negative frequency. Do you think then that you're going to attract money or you're going to repel money if it's a higher frequency thing in the universe? Now, I'm not advocating for some kind of fake positivity here.
That doesn't work. That's not true either. That's not the right thing to do. But one of the things that I ensure that I do with my clients is get them to really deeply understand how this works from an energetic perspective. And if you're one of my clients listening, you'll know that that's a big part of how I first get you to with me, I get you to understand in a very deep way how all of this works. Let me give you another example here, because you see this outside of your working life too.
If you know someone in your world who is constantly negative, constantly complaining, constantly pessimistic, do they tend to attract people and things into their world that are positive? No, they don't. They tend to attract more of the same, more negativity, more complaining, more downward spiral. They dig a hole and it gets deeper and deeper, deeper.
Conversely, if you focus on you and your inner journey when you're building your business and you are grateful, you're trusting, you're authentic, you're proactive, and you look at why things are happening for you, not why things are happening to you, even your mistakes. And then you can also let that ripple into how you view other people.
You tend to attract more of this same higher frequency thing, people who are grateful and trusting and proactive and taking the steps that match the kind of steps that you're taking, taking, you tend to be out of the drama circle because it just doesn't show up as much in your world because that's a much lower frequency. And again, I can speak really personally here in my world behind the scenes.
I have a handful of clients I work with on a one to one basis, not many as I tend to work on digital programs. And whilst I've been working on My masters and various other things. I've kept a lower level of client work, but every now and again someone pops up and they are a really good fit and I do almost no marketing for this. These people almost always reach out to me, not the other way around or someone I've worked with tells them about me and they reach out to me that way.
And I firmly believe that this is a frequency thing. When I get a DM or an email or a form completed for my one to one, I can really tell whether someone is really, really wanting to work with me. Because I'm looking for those people who are action takers, those who want to step into their next level, those who need a coach and a mentor to hold the space for them and keep them in a higher frequency to facilitate next level growth in their business.
And it means I almost always end up not only clients who have massive personal and business transformations, but also clients who are also determined to be self empowered and just wanting to know more about how to empower themselves. They learn that they are able to rise on an energetic level and an energetic frequency level where they are in control and then they learn to lead themselves through obstacles that they have in their life and in their business.
Now conversely, if I go Back to around 2014 as a comparison, when I was in a very different place mentally and energetically and I was subjected to vicious trolling online by one particular lady from overseas and she the only one, there was also a negative, very life sucking lady in the UK who used to copy everything I did and then bitch about me.
And back then I used to fall right into it and I'd spend time analyzing and working out what it was all about and I used to read the comments and then I talk about them with other people saying what do I do about this? And I kind of generate energy around that and I think about how I handled that situation then and how it would be so different now if that happened. Now honestly the first thing I would do is ask myself what frequency am I on in my body business? Am I bitching?
Am I being negative? Am I being judgmental? Am I posting judgmental comments? Because if I am, I'm going to attract people in exactly that frequency. And I see this quite a lot on social media. People post things like, you know, what really pisses me off or you know, what really annoys me and then they seek support for their point of view in the comments. I've done it myself many times and it's particularly if I'm tired or my vibration Drops.
Although I almost never join in conversations online based on comments like, you know what most annoys me? Because those kind of comments, they're like energetic Dyson sucking all of the life out of you on a quantum level. So I just avoid those and curate my feed so that I don't see those very much. But imagine I was. Imagine I was getting involved. Or imagine it's you and you're getting involved. Imagine you are posting and getting involved in really low energy jabs and arguments online.
What would you have done if you did that? Your vibration and your frequency would be lower and then maybe 100 people would comment on the post, agreeing or disagreeing, and your energy and vibration would adjust to match it. And then it's like a magnet attracting more and more of the same and before you know it you're proclaiming, oh, I hate Facebook, or I hate TikTok, or I hate Instagram. It's also negative, but you know that it isn't really.
You just have to be really intentional on how you curate your own feed and whether you're going to get pulled into a lower frequency and get pulled down by that, because it's going to change your actions. Allowing any energy into your space isn't great. You have to learn to set boundaries, asking yourself, how is this going to work for me? And if it isn't going to work for you in any way, the boundary is to walk away.
Now, sometimes there are bigger issues that come up online, but it's still the same thing. This is not about false, toxic positivity. It's not about ignoring people. This is about you deciding where your boundaries are and choosing how you want to show up in every space and whether that identity is one that is an energetic match for what you're seeking. You don't have to get involved in conversations that don't match where you want to be. It's all a choice. And you won't always get this right.
I don't. I'm not perfect. And sometimes I do post things at a lower, energetic frequency. Especially if there's some kind of external influencer like tiredness or illness that's impacting me. But that's okay. There are no ultimate mistakes. It's all just a journey to learn what works and what doesn't for you. And ultimately, it's also a journey for you of self mastery. Remember, self mastery is not about perfection. It's about choice. It's about awareness and choice. Okay, so law number four.
This is the law of correspondence. And this next law is sometimes Called the law of patterns. That's how I remember it. And this law says that patterns repeat throughout the universe. Universe. You see this in everything from ripples on water to patterns on magnets with metal chippings, to patterns in flower and nature. And on that note, if you have never watched the water videos, the videos of water patterns responding to music, it will absolutely blow your mind.
Dr. Mazuru Emoto did some patterns or did some experiments on water molecular structure and showed that patterns made at molecular level could be influenced and changed by positive and negative words or even positive and negative thoughts and intentions, quite literally.
Depending on whether there were negative or positive words or intentions, the water crystals would change from looking beautiful and symmetrical with positive words and really awful and non symmetrical and kind of toxic looking with negative words. And if you haven't seen that, you kind of got to see it. I will locate a video for this and I will add it to the blog post on my website or the show notes for this podcast episode so you can go and find that over over on my website.
It will be podcast episode number 2012. Have a look at that and think about if that's happening on a kind of molecular level with water and you are almost entirely made of water.
What's happening inside of you when you are using negative words or when you're hearing them from other people and how much would that change if you just changed your self talk, for example, so that it was more full of gratitude, it was more full of positive thoughts, it was more full of not fake positivity but authentic gratitude, how that might change your molecular strength structure.
It's funny because this makes me think of the phrase that my nana used to use when I was little and she would say sticks and stones would break my bones, but names would never hurt me. She would talk like that when I was being bullied at school or people were calling me names. It turns out she wasn't right on that one when she said sticks and stones will break your bones, but names will never hurt you. As the water experiments show.
Words, matter and harmful words really affect your molecular structure and the molecular structure around you on a quantum level. Go have a look at the videos on the blog post and you'll see what I mean. I will also add a link to a book because there's a book called Hidden Messages in Water and I'll add that on the same post so that you can see and read about this if it interests you.
Now I've gone a little bit off topic as I was talking about the law of patterns and how patterns repeat through the universe. But what about you? This law says that on a personal level, what is happening on the outside in your life and business is a direct reflection of what is going on on your inside. In other words, as within, so without out, as above, so below. And this is the very reason I refer to my business work as inside out. And this podcast is called the Inside Out Entrepreneur.
You see, I feel so strongly about building a business from the inside out that I really believe that if your inner world is in turmoil and in a mess, your outer world will be too. And so if your life and your business are in chaos on the outside, it's because there is fear and chaos on the inside. Conversely, when everything is calm and grounded, it is reflecting a more calm and grounded inside.
Which is again the very reason I work with my, my clients on this inside approach first, before we do any additional work on the outside side of their business or if they are working on the external stuff. If you as a client are working on the external strategy, my work on the inside ensures that you actually show up and implement it as it's always your inner world that stops you getting the results, stops you taking actions on your strategy. It's never the external stuff.
When you build your business from the inside out, prioritizing your inner world, learning as much as what you're doing for your external strategy means that everything starts to flow as real success in business and money is found in who you are, not what you do. When you know who you are in business, everything starts to flow, it becomes easier, there's less resistance.
And when the resistance or fears do rear up, my clients in my programs, my clients that I've worked with one to one, know exactly how to handle it so it doesn't derail them and they don't fall into the trap of losing their way, self sabotaging, or even destroying what they've done. Now, I'm going to stop here for this episode. I think you've kind of grasped what I'm talking about here. And we're covered four of the Universal Laws of success so far.
The next eight will be in the next episode, which I will release pretty much at the same time as this one. So if you want to go straight onto that one, you can listen to that. Now if you don't, you just listen to it next time you pick up the podcast. See you next time.