Santa Cruz CEO, Joe Grainey

The journey of today's Inside Line guest is inspiring. Joe Graney just happens to be CEO of Santa Cruz Bicycles, but he never had the goal of being the man in charge of such a highly influential bike brand. The Bostonian followed his passion for riding bikes, tinkering with bikes, machining and engineering. Mix in a little RV life and low and behold, after designing some of mountain biking's most popular rigs, he's running the show at Santa Cruz. Not surprising, however, he's as down to earth as the first time I met him, some 7 or 8 years ago. I enjoyed getting to know more of Joe's story, hearing about the struggles and success of Santa Cruz, discussing the Syndicate and what the future holds for MTB. I hope you enjoy the interview.