Jeff Steber, Intense Cycles Founder

Nope, it's not Wednesday. This week we're dropping the podcast early to coincide with the big news around Intense and today's guest, Jeff Steber. Intense has made the decision to offer their bikes directly to the rider through online sales. They have a unique sales model, however, that keeps their dealers involved in the process. I had a great time speaking with Jeff the other day about his history, the changing faces of Intense over the years and this new direction they've decided to take. Here's to some great discussion with one of mountain biking's most influential, inspirational and creative men, Jeff Steber of Intense.