Duncan Riffle, SRAM PR Coordinator and Former World Cup Downhiller

Welcome mountain bikers to Vital MTB's The Inside Line Podcast Back in early December of 2016, I met with Duncan Riffle. I've known Duncan for years and had shot photos with him when he was a pro downhill racer, competing on the World Cup circuit in the early and mid 2000's. Since then he's become a staple of SRAM's marketing department. What's funny is that I think of him as duncan riffle the american downhiller...the guy who won a Mt. Snow Vermont NORBA National in the rain. But he explained to me that most of his interaction today is with people who only know him as a SRAM guy. We go into his storied downhill career and how he successfully transitioned into an industry position - a transition that most ex-racers don't seem to make very well. if you've seen his Instagram posts, you know he has a TON of ink and he posts some heavy pieces of writing. We get into that a bit too. Duncan is a focused, driven personality of our sport and I hope you enjoy learning about his dedication to racing and riding bikes as much as I did.