#46: How to Evoke Emotions and Stand Out as Brand w/ Re Perez

Key Takeaways:

[5:30] – Introducing Re Perez
[7:24] – What’s exciting in Re’s personal and business life?
[11:38] – How Re’s soul searching helped shape what he has become
[21:18] – Re shares his spiritual and religious upbringing
[25:50] – How Re fell in love with his branding career
[29:38] – Re shares his experience in Sedona
[36:27] – How Re’s self-transformation influenced his branding strategies
[41:40] – Re shares how he creates opportunities for others by enrolling people in his vision
[48:16] – Re shares a story of his book-writing journey and how he broke the rules
[55:06] – How Re utilizes his branding strategies when working with major corporations
[58:53] – Re discusses the three-word definition of branding and his meticulous approach


Resources:
Get Re’s Book “Your Brand Should Be Gay (Even If You’re Not): The Art and Science of Creating an Authentic Brand”: https://www.amazon.com/dp/B083PS8ZMH
Tucker Max’s “The Book in a Box”: https://www.amazon.com/Book-Box-Method-Groundbreaking-Publish/dp/1619613468