Rita McGrath: What Case Studies Get Wrong
Oct 14, 2022•9 min•Season 20Ep. 394
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Episode description
Our guest on today's Innovation Byte is the brilliant author, speaker, consultant, founder of Valize and Professor with Columbia Business School Rita McGrath welcome to the show.
00:00:00 Intro
00:00:14 The Survivorship Bias of Innovation
00:01:08 Blockbuster v Netflix
00:02:53 Kodak Story
00:04:29 Nokia Story
00:07:13 Captive to Customers
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